Winners of Dubai Lynx Awards 2014 announced

The winners of the Dubai Lynx International Festival of Creativity 2014 have been announced, following last night’s lavish gala awards ceremony. With eight international juries judging from a total of 2,279 entries in 15 Awards categories, 503 were shortlisted with a total of 207 awards presented. Sponsored by Motivate Publishing and Choeiri Group, the Dubai Lynx Awards ceremony was held at the Madinat Arena, Madinat Jumeirah.

Memac Ogilvy Dubai was awarded the Agency of the Year title, with Starcom Mediavest Group winning Media Agency of the Year, and the Network of the Year was awarded to Ogilvy & Mather.

Kairo, Cairo were given the title of Independent Agency of the Year, while Land Rover was presented with the Advertiser of the Year award. The Lynx Palm Award, given to the most awarded Production Company in the Film or Film Craft sections, was won by Dé Ja Vu, Dubai.

The individual award for Dubai Lynx Advertising Person 2014, was awarded to Eddie Moutran, Chairman and CEO of Memac Ogilvy Group MENA.

Emirates Man well received in market

Emirates Man magazine, the new bi-monthly men’s glossy from Motivate Publishing, has announced great feedback from the market since the title hit news stands on March 1, 2014.

“We’re thrilled with the initial response we’ve had to the launch of Emirates Man,” says Mark Evans, Group Editor. “The aim was always to create something different, something unlike anything else in the market, a magazine that really spoke to – and for – the men of the Emirates, and I think we’ve achieved that. It’s been great fun to put together – the team put a lot of hard work and effort, and I think it shows. We’re all very proud of the end result.”

MRM Dubai commissioned by Chanel for CRM

MRM Dubai, part of Middle East Communications Network (MCN), has launched a bespoke Customer Relationship Centre to support Chanel’s network of stores in the region. The custom-made CRM solution was commissioned by Chanel to close the information gap in the luxury retailer’s understanding of its customers in the Gulf.

“CRM, data-driven analytics, insights and reporting are core strengths of MRM, and we are delighted to have had the opportunity to develop an A to Z, unique proposition for Chanel,” says James Gaubert, General Manager, MRM Dubai.”The Customer Relationship Centre will provide real world data and insight that will optimise the luxury brand’s business operations across the region. We look forward to partnering with Chanel in the future.”

Rajeev Budhiraja, CEO of MRM Dubai adds, “Producing such innovative answers to our clients’ commercial questions is what MRM is built on. We are constantly seeking to evolve our offering, and in line with our positioning as a global customer experience agency, services like this ensure we are assisting our clients to better engage with their wider audience.”

Neil Churchill joins EDGAR as Online Editor

Neil Churchill has joined men’s luxury lifestyle title, EDGAR Middle East as Online Editor. Previously reporter at Gulf Business, Neil will launch of the magazine’s online platform,, which is currently under construction.

“I’m hugely excited to be joining the EDGAR team to help launch the website,” says Neil. “Not only is the region’s luxury segment booming but the switch to digital media is finally catching on in the Middle East, and it’s fantastic to be a part of that.”

Neil will cover content including art & culture, business, motoring, aviation, horology, style, tech, yachts, hotels, travel, sport, bars and restaurants.

Pure Chic

With the temperate spring climate coaxing even the laziest of couch potatoes back into their beach shorts and bikinis, we thought, where better to spend a leisurely Friday afternoon than out at sea? But forget yachts and island parties, Team TMN set off to discover a more relaxing setting to appreciate the waves and wile away the weekend…

What: Pierchic brunch

Where: Madinat Jumeirah, Dubai

When: Every Friday, 12.30pm – 3.30pm

The promise: “Gourmet dining served with spectacular views of the Burj Al Arab and Madinat Jumeirah.”

Did it deliver? From the regal driveway and grand lobby of Al Qasr to the chauffeured buggy ride along the pier, enveloped within the glittering ocean, there couldn’t have been a more glamorous – or classy ­– way to commence Dubai’s newest brunch offering, Pierchic.

Exclusive, welcoming and picturesque were words that immediately sprang to mind as we were greeted on arrival with a glass of bubbly. It was immediately apparent this wasn’t just your run-of-the-mill Friday brunch, which was only to be expected from one of Dubai’s finest seafood restaurants.

The secluded and scenic location with panoramic views won us over instantly, and while we dined with friends, the elegant ambiance had a hint of intimacy ideal for couples and special celebrations. Al fresco dining on the terrace doesn’t get much better, although for windy days, the indoor setting provides the perfect retreat.

Of course, seafood was aplenty with small cooking stations serving up a selection of chilled shellfish and scallops, while a salad bar and fois gras station offered additional variety. The challenge was not to overindulge too early as a sumptuous à-la-carte menu lay in wait.

From the menu’s soup selection, pumpkin turned out to be a stellar choice – not only delicious, but it also offered a welcome touch of warmth from the slightly chilly sea breeze. For mains, the Australian lamb rack was a table favourite, and the pan-fried sea bass was everything you would expect from one of Dubai’s most revered seafood restaurants. While a little slight in portion size, the flavours and quality were fully charged.

With a free flowing selection of cocktails, bubbles, wine and beers to accompany the lavish lunch, there was little chance of disappointment. Similarly, the desserts proved just as tempting, and more than enough to satisfy any sweet tooth. The mini cake assortment was definitely a highlight, while the cheese board selection summed the brunch up perfectly – mature, rich and oh-so tasty.

The verdict: If you’re looking to add a certain ‘wow’ factor to your Friday brunch, Pierchic is an ideal choice. Albeit quite pricey at Dhs695 for the full package, it guarantees to make for an unforgettable experience whether you are a visitor or brunch veteran.


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