Virtue wins Empower account
Virtue PR & Marketing Communications has been selected by Emirates Central Cooling Systems Corporation (Empower) to spearhead its PR programme. The agency will provide an integrated communications programme focused on raising the global profile of Empower and promoting the cooling industry by publicising the importance of district cooling technologies as part of the UAE’s agenda of a green economy.
“The UAE has played a pioneering role in the spread of district cooling as an alternative to the conventional AC systems, leading to energy saving and environment conservation,” says H.E Ahmad Bin Shafar, CEO, Empower. “We are happy to appoint Virtue PR as our PR consultants to boost the profile of Empower as well as to promote the district cooling industry.”