Vice and Moby partner in the Middle East
Youth media and content creation studio, VICE Media has partnered with media and communications group, MOBY Group to launch VICE’s digital and mobile programming in the MENA region. The partnership will give the company access to MOBY’s knowledge in the local markets and will bring with it the opening of local production studios across the region, the hiring of journalists and filmmakers as well as the airing of tailored local news and lifestyle programming.
“There’s no question that the Middle East is one of the promising emerging digital markets in the world right now,” says Saad Mohseni, Chairman and Group CEO, MOBY Group. “There’s a massive young audience in the Middle East and North Africa that’s intensely engaged in the debates and stories happening around them—but no one is focused on offering them the immersive, locally produced content that they want. VICE, under visionary leadership of Shane, has successfully captured the mind and heart of the youth across the globe. We have been collaborating with VICE for many years, and now through MOBY’s formal partnership with VICE we look forward to filling a vital void and reaching the digitally savvy young generation with content that matters to them.”