United Arab Emirates – Page 48 – The Media Network

Lotus Communications to represent charity event

October 11, 2017/in Account win /by Suad Ashimi

Dubai-based charity organisation, Gulf for Good has appointed Lotus Communications to handle all of the social media and PR activities for its Bhutan Challenge. The Bhutan challenge includes a trek with a series of presentations and workshops to be held from April 6-8, 2018 in Nepal to raise money and donate to Mission Himalaya, an eco-friendly home for orphans in Panauti.

“We are delighted to be working with Gulf for Good and this fantastic challenge to Bhutan,” says Terry Dehdashty, Managing Director, Lotus Communications. “Mission Himalaya is a cause very close to our hearts as we have been supporting them for many years.”

expose-communications secures motor company

October 11, 2017/in Account win /by Suad Ashimi

Dubai-based PR agency, expose-communications has been appointed to represent Gargash Enterprises in the UAE. Established in 1958, Gargash is the authorised distributor of Mercedes-Benz across Dubai, Sharjah and the northern emirates. expose-communications will work alongside Gargash Enterprises’s marketing agency, Creos Consulting, to handle all its PR activities and create awareness of the brand as well as the numerous social commitments it has given back to the community.

“We are thrilled to welcome such a renowned company like Gargash Enterprises into our business,” says Dana Abdelhadi, Co-Founder, expose-communications. “At expose-communications, we pride ourselves on delivering the very best in PR services across a range of industries and Gargash Enterprises is a welcomed addition to our ever-expanding portfolio.”

In2 Consulting welcomes Lisa Flanagan

October 11, 2017/in Movers & Shakers /by Suad Ashimi

Dubai-based strategic corporate communications consultancy, In2 Consulting has appointed Lisa Flanagan to the role of Senior Communications Consultant. With experience in consumer and corporate brands, Lisa previously worked in the UK with companies such as Unilever and Cancer Research UK. In 2011, she moved to the UAE, where she worked with Jumeirah, Hakkasan and most recently with The Ritz-Carlton. In her new role, she will support Managing Partner, Anne Bleeker and her team in delivering business values through PR strategy and planning, account management, media relations and marketing.

“I am excited to be making the move back to agency and was drawn to In2 Consulting for both its exceptional track record in the hospitality sector and its unique approach to client management, which is extremely personalised and collaborative,” says Lisa. “I am looking forward to a new challenge and developing campaigns which have real impact on our client’s business.”

Media Maven to represent The Tasting Class

October 10, 2017/in Account win /by Suad Ashimi

Dubai-based boutique PR and copywriting consultancy, Media Maven has been appointed by The Tasting Class as its PR agency in the GCC. Founded by Lindsay Trivers, The Tasting Class organises wine and beer tasting events, while also providing beverage training and consultancy. Media Maven will be responsible for all PR operations for The Tasting Class in the GCC to expand its portfolio of popular public and private tasting events.

“The Tasting Class has just become the only approved programme provider of Wine and Spirit Education Trust (WSET) courses for consumers in the UAE and that’s big news for anyone working within or simply passionate about the ever-evolving world of F&B,” says Sarah Walker-Dufton, PR Consultant, Copywriter and Journalist, Media Maven. “Lindsay Trivers is the Founder of The Tasting Class and her energy when it comes to raising the bar on both corporate and consumer knowledge of what we are serving and drinking is very inspiring. I look forward to helping spread the word on her success.”

Schneider PR secures real estate project

October 10, 2017/in Account win /by Suad Ashimi

Dubai-based creative, independent PR and communications agency, Schneider PR has been appointed by Muraba as its PR agency in the UAE. Muraba is a residential real estate project that consists of apartments and penthouses on the tip of the Palm Jumeirah. Schneider PR will be responsible for all PR activities and media campaigns to raise awareness of Muraba’s presence in the UAE.

“Muraba is most definitely a residential real estate project with a difference, the artistry and craftsmanship really make the project stand out, and I’m delighted to have taken it on,” says Sandra Schneider, Managing Director, Schneider PR. “I’ve no doubt that buyers will be taken aback by the unrivalled quality of the apartments, as well as the stunning setting with uninterrupted sea views.”

markettiers appoints new Account Executive

October 10, 2017/in Movers & Shakers /by Suad Ashimi

Broadcast specialist agency, markettiers welcomes Hadeel Mansour to the role of Account Executive. With a Bachelor’s Degree in Mass Communication and Media Studies from the American University of Sharjah, and a Baccalaureate in Economics and Social Studies from Lycee Francais Louis Massignon – Abu Dhabi, Hadeel most recently worked with noon.com as Customer Experience Coordinator, where she worked on planning and research. In her new role, she will work with clients across the region while using her trilingual skills in Arabic, English and French to sell stories and content to Arabic media, and enable the company to access Arabic audiences as well as gain recognition among native and expat communities.

“markettiers is a wonderful place to kick-start my career and I am grateful for having this opportunity,” says Hadeel. “What I respect most about markettiers is that it’s unique as it focuses on broadcast PR. I find it essential to work in an agency that emphasis on visual and videography as well as the PR aspect of things. I still have tons to learn and I am confident that the markettiers team will have a great impact on that.”

The Collective Communications to handle ABCE 2017

October 9, 2017/in Account win /by Suad Ashimi

The Collective Communications has been appointed by The Arab Beverages Association to handle all social media and PR activities for the seventh Arab Beverages Conference and Exhibition (ABCE 2017). The conference aims to explore and discuss opportunities and restrictions facing the beverage industry and will be held on October 29 and 30, 2017 at the InterContinental Convention Center, Dubai.

“The Arab’s non-alcoholic beverage industry is one of the fastest growing industries in the Arab World, catering to over 300 million consumers in the Arab region,” says Georgina Brace, Managing Director, The Collective Communications. “A must-attend event for those in the beverage industry, we look forward to working with The Arab Beverages Association to communicate more about the conference as well as latest trends, strategies, opportunities and restrictions facing global and Arab beverage markets.”

Plus 1 Communications wins specialist education division

October 9, 2017/in Account win /by Suad Ashimi

Integrated communications agency, Plus 1 Communications has been appointed as the social media and PR agency for Bloom Education. Bloom Education is a specialist education division established to help children appreciate their local cultural heritage and values across the UAE and GCC. Plus 1 Communications will be responsible for all PR and social media for the launch of Bloom Education’s new schools, Brighton College Dubai, Dwight School Dubai and Centre of Excellence for Arabic Language, Culture and Arts. They will also handle the PR for Brighton College Abu Dhabi and Brighton College Al Ain as part of their existing schools.

“We are thrilled to be working with Bloom Education and the prestigious education institutions that are Brighton College and Dwight Schools, as well as launching the all new concept of the Centre of Excellence for Arabic Language, Culture and Arts, in Dubai,” says Anna Hope, Managing Director, Middle East, Plus 1 Communications.

Hopscotch reveals survey on Global Women in PR

October 8, 2017/in Regional News /by Suad Ashimi

Hopscotch has revealed the results of its survey by PR and communications body, Global Women in PR (GWPR). The survey which aimed to show the status of women in the workplace and the industry as a whole, highlighted flexible hours as an advantage that has lead to efficiency while, the lack of confidence to demand pay rise being a major cause for gender pay gap. The study was conducted with a sample size of 757 respondents working in the PR industry from across 19 countries. Following the research findings, Hopscotch also launches new monthly series, Career Clinics to increase skills and provide a platform for women to network.

“On launching Hopscotch 18 months ago, we quickly realised that sourcing flexible work for women was only half the battle,” says Helen McGuire, Co-Founder, Hopscotch. “Ensuring women follow a path to senior management and building confidence is key to reducing the gap, but we need those women in the workforce in the first place and in the UAE, the employment rate of women is less than half the global average.”

New Editor at Villa 88

October 8, 2017/in Movers & Shakers /by Suad Ashimi

Lifestyle magazine Villa 88, part of APP Media Group welcomes Yuvitha Naran to the role of Editor. With experience in media and journalism, Yuvitha most recently worked with Mediaquest Corp. across magazines such as Marie Claire Arabia, Haya and The Dubai Mall Magazine, where she managed the production of fashion and beauty photo shoots while also assisting with styling. In her new role, she will contribute to Villa 88’s brand development and oversee its editorial content by applying her skills to both writing and styling. She will also create content strategies for the growth of the magazine across the region.

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