United Arab Emirates – Page 232 – The Media Network

house of comms signs Palmer’s account

April 15, 2014/0 Comments/in Account win /by Team TMN

House of comms has been appointed as the new retained PR agency for skin and haircare products proprietor, E.T. Browne (Middle East) Ltd, and will handle all PR and media relations for Palmer’s Cocoa Butter Formula in the UAE, with a focus on its mother and baby range.

“I have been an avid fan of the Palmer’s brand for as long as I can remember and since having children I have sworn by their mother and baby range,” says Abby Wilks, Founding Partner, house of comms. “When we set up house of comms our vision was to only work with brands that we really believe in and are truly passionate about, so this is a huge win for us.”

Antonia Amehame, Brand Manager at E.T. Browne (Middle East) Ltd adds, “We are extremely excited about our partnership with house of comms. Palmer’s is already a household name and with some exciting recent additions to our portfolio, now is the time to take our outreach to the next level. We felt that we had a real synergy with the team at house of comms, they really were our number one choice.”

CTT Consulting signs 3Doodler UAE

April 15, 2014/0 Comments/in Account win /by Team TMN

CTT Consulting has been appointed by PRECISE 3D Printing Services to launch the world’s first 3D printing pen, the 3Doodler, in the UAE. Developed by Peter Dilworth and Maxwell Bogue of Wobbleworks Inc and launched in February 2013 in the USA, PRECISE has been tasked with introducing this creative design tool to the Middle East.

“We are delighted to be working with PRECISE again,” says Caroline Tapken, Managing Director, CTT Consulting. “Working with Lothar Hohmann, Managing Director of PRECISE, is both exciting and rewarding as we really are a part of the development team – not just an outside consultancy. We have some very exciting activities planned for the launch of the 3Doodler, and are really looking forward to rolling them out over the coming months.”

Arab Media Forum 2014 theme announced

April 15, 2014/0 Comments/in Regional News /by Team TMN

The Arab Media Forum (AMF) has announced that the official theme for this years event will be ‘The future of media starts today’. The event aims to highlight the advancement of PR in the Arab world, and explore the new unfolding trends and technologies in the field of media in the region.

For its 13th edition of the forum, the Arab Media Forum 2014 will be held at the Madinat Jumeirah Conference and Exhibition Centre from the 20 – 21st May, 2014.

Fikra PR retains St. Moritz account

April 14, 2014/0 Comments/in Account win /by Team TMN

Fikra PR has announced it will continue to handle the PR and communications for Engadin St. Moritz Tourism Organisation in the UAE and GCC for the second consecutive year. Fikra PR has also extended its service to ensure the St. Moritz website and social media pages are now available in Arabic.

“When it comes to luxury, St. Moritz is a well-known name worldwide and it’s all about royalty, celebrity and exclusivity,” says Shamim Kassibawi, Account Director, Fikra PR Dubai. “We are honoured to be appointed for another year and look forward to continue working closely with the team in St. Moritz.”

Nick Tapley joins MediaCom MENA

April 14, 2014/0 Comments/in Movers & Shakers /by Team TMN

Nick Tapley has joined the MediaCom MENA team as Director of Innovation. With over 13 years of media experience, Nick previously worked as Head of Branded Entertainment – Fuse, at OMD Dubai, and his work has been recognised with a number of awards including Dubai Lynx, MENA Cristals, GEMA Effies, Festival of Media and a Global M&M Award.

“This is the start of something new for both the agency and myself so it’s a real privilege to be part of the team and I’m incredibly excited about the future,” says Nick. “MediaCom MENA are growing at a frantic pace, with great clients and truly talented people, so I can’t wait to get started.”

Nick Barron, CEO of MediaCom MENA added, “I’ve known Nick for some time and am really excited to have him join the team. I have always maintained that MENA should be at the vanguard of media globally and Nick will help us continue to drive the quality of our connections planning for our clients. He will be a great addition to our growing team.”

house of comms signs BOUNCE

April 13, 2014/0 Comments/in Account win /by Team TMN

House of comms has won the PR account to handle the launch of BOUNCEInc Free Jumping Revolution in the UAE. Founded in Australia, BOUNCE offers a free-jumping urban playground, and house of comms will be working with both the local team and founders of BOUNCE Australia to bring this unique concept to Dubai.

“What we are creating is high energy, extreme fun and something that has never been done before here,” Doran Davies, Chief Operations Officer, BOUNCE UAE. “We wanted to work with a team of people who reflected these qualities and who know their stuff. We felt a real chemistry with the team and it was clear that they had a deep understanding of our brand and what we are looking to create, along with strategic insight into the local market. We are very much looking forward to launching BOUNCE with the team at house of comms.”

Kaja Weller, Founding Partner at house of comms adds, “We are seriously excited to win this pitch and launch BOUNCE in the UAE. It is pretty much one of the most interesting leisure concepts we’ve ever seen and we have no doubt that people of all ages will go crazy for BOUNCE; who wouldn’t want to spend their days flying through the air and bouncing off the walls?”

NCPR wins HairSpa account

April 10, 2014/0 Comments/in Account win /by Team TMN

NCPR has been appointed to handle all PR activity for HairSpa. Established for over 12 years, the HairSpa clinic is a Dubai-based hair restoration centre specialising in effective, non-surgical hair loss treatments.

“We were delighted when HairSpa approached us to handle their PR,” says Naydene Commins, Managing Director, NCPR. “With their respected reputation, I am incredibly excited to be able to bring the expertise of the NCPR team to the clinic and enable them to grow as we have done with other clients.”

Danae Mercer joins Motivate

April 10, 2014/0 Comments/in Movers & Shakers /by Team TMN

Danae Mercer has joined the Motivate team as Features Editor. Most recently, Danae worked as a freelance journalist in London, contributing to a range of features across titles that included USA Today, The Guardian, The Independent, The Telegraph, Marie Claire and THE. Simultaneously, Danae was Account Manager for financial and corporate PR firm Kwittken & Company, where she managed highly technical international accounts. In her new position, Danae will work primarily on Jumeirah, with a focus on lifestyle and luxury.

“I’m excited,” says Danae. “It’s the first time I’ve seen sun in what feels like years (thank you, London), the office has a great environment and the magazine has a fantastic legacy combined with serious future potential. How can I argue with that?”

Strategies International signs Charriol

April 9, 2014/0 Comments/in Account win /by Team TMN

Charriol has appointed Strategies International to handle its public relations in the GCC. Established in 1983 by French entrepreneur Phillip Charriol, the timepiece, jewellery and accessories brand is currently available in over 40 countries worldwide, with plans to expand further in the Middle East.

“We are pleased to have entered into a new partnership with Strategies International, and we have strong expectations about it,” says Benoît Deroual, Sales and Marketing Director, Charriol. “This will, indeed, maximise our current exposure in the region. The timing is perfect for Charriol based on the growth we are facing, making it necessary for us to reinforce our PR in a more strategic manner.”

Ronald Pharaon, Managing Director of Strategies International, added “With our agency’s deep understanding of the luxury sector in the region, and its capacity of providing strategic PR solutions tailored to our clients’ products and goals, Strategies International will aim at optimising Charriol’s brand presence in the GCC.”

Expose Communications signs Corto Moltedo

April 8, 2014/0 Comments/in Account win /by Team TMN

Expose Communications have signed the PR account for Italian accessories brand Corto Moltedo and the e-commerce webiste Corto.com in the UAE. Founded by designer Corto Moltedo in 2004, the brand redefines luxury in the accessories market with its signature pop-luxe chic, bold hardware and detailing.

“We’re excited to introduce the UAE to Corto Moltedo and his eponymous e-commerce website Corto.com,” says Dana Abdelhadi, Director, Expose Communications. “Look out for more information on a private shopping event next month as we share fashion’s best kept secret.”

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