United Arab Emirates – Page 229 – The Media Network

Sassy Mama to launch in Dubai

May 12, 2014/0 Comments/in New Launch /by Team TMN

Sassy Media Group, a digital marketing group targeted at women, has announced that it will be launching a Dubai version of the online parenting platform Sassy Mama, set to go live May 25, 2014. Following the launch of Sassy Mama Hong Kong in 2009 and Sassy Mama Singapore in 2013, the Dubai platform will provide a well-researched and trustworthy parenting site for the female community in Dubai who juggle kids, careers and family lives, directly from one source. Sassy Mama Dubai will bring the brands signature mix of helpful articles, covering health, eating out, shopping, schools, parent profiles, travel with and without the kids, and everything in between. There are currently over 40,000 members of the Sassy Mama brand, and over 300,000 site visitors each month in Hong Kong.

“We are so excited to be bringing Sassy Mama to Dubai – and judging by the response we’ve had so far we’re not the only ones,” says Kaya Scott, Co-Founder and Editor, Sassy Media Group. “Dubai is a fabulous city in which to be a mum and a woman and we aim to showcase the very best it has to offer, by unearthing all the fabulous secrets which make a city tick whilst also providing a valuable mum-friendly resource – a sort of little black book if you like!”

DPQ Communications signs G-Star Raw UAE

May 11, 2014/0 Comments/in Account win /by Team TMN

DPQ Communications has won the PR account to handle G-Star Raw UAE. The DPQ team will be working closely with the clothing brand, whose headquarters are located in the Netherlands, to bring new collections and stores into the UAE market. G-Star Raw currently has stores in various malls in Dubai and Abu Dhabi, as well as a collection in Bloomingdales.

“We’re really excited about having G-Star Raw UAE on board,” says Katie Harvey, Managing Partner, DPQ Communications. “We have already put in place some cool ideas to push the brand further into the market.”

Expose Communications signs Rhong-Tiam

May 11, 2014/0 Comments/in Account win /by Team TMN

Expose Communications has won the PR account to handle traditional Thai restaurant Rhong-Tiam in Dubai. Rhong-Tiam currently has restaurants in Texas, China, Japan and Canada, and its first Middle Eastern launch will take place in June 2014, in Business Bay.

“I am a big fan of Rhong-Tiam and love what the brand represents, by offering customers an organic, gluten-free Thai option,” says Dana Abdelhadi, Director, Expose Communications. “We are excited to be working with the award-winning Thai concept and look forward to launching its first venture in the Middle East this summer.”

Omnicom Media Group signs The Walt Disney Company

May 8, 2014/0 Comments/in Account win /by Team TMN

The Walt Disney Company Europe, Middle East and Africa has appointed Omnicom Media Group as lead agency to handle its communications planning and media implementation, effective July 1, 2014. This will be at a regional level and in the UK and Ireland, Germany, Switzerland and Austria, Central and Eastern Europe, Nordics, and the Emerging Markets – Middle East, Greece, South Africa and Turkey.

In a separate move, The Walt Disney Company MENA has signed Omnicom Media Group’s agency OMD to handle its social media in the Middle East.

“Furthering its goal of bringing content to consumers on platforms they prefer, The Walt Disney Company MENA has appointed OMD as its social media agency in the Middle East,” says Didier Vanneste, Country Head, The Walt Disney Company MENA. “We saw in OMD’s approach a potent blend of science and creativity. With their proven experience in crafting social media strategies and executions, we believe OMD is ideally placed to give Disney its true voice in the region via social media channels. As we grow our fan base in MENA, conversing in both English and Arabic is of paramount importance. Disney MENA believes this partnership will bring many exciting initiatives (and a little bit of magic) in the social space.”

Nadim Samara, Managing Director of OMD UAE and Lower Gulf adds, “We all grew up with Disney so its only fair that we should now contribute to Disney’s growth. This is a very meaningful appointment for us since not only did we win the account internationally, but we will also be handling their social media in this part of the world. This new partnership represents an exciting and fun opportunity for us to deploy specialist services such as social media, and we look forward to coming up with some magical innovations in the space with and for the master wizards of entertainment.”

Transform Awards announces MENA finalists

May 8, 2014/0 Comments/in Award win /by Team TMN

The MENA edition of Europe’s annual Transform Awards has revealed the names of the regional finalists. Those shortlisted for the 2014 Transform Awards MENA include Commercial Bank of Qatar and Industry, du, Mey (Diageo) and Landor Associates and Toyota Al-Futtain and Bellwether Brands in the ‘Best brand evolution’ category. In addition to this, entries shortlisted for ‘Best strategic/creative development of a new brand’ are; Abu Dhabi Technology Department Committee and Brand Union, Al Mutawakelah and Omnia, ARN and Brash Brands, Fundo Soberano de Angola and Grayling, Mubadala Petroleum and Omnia and The Supreme Council of Health and Agency222.

The winners will be announced at a gala dinner for the inaugural awards, which will take place on June 2, 2014 at the JW Marriott Marquis Dubai. The awards will bring together professionals from the regional branding, advertising, digital and communications sector to celebrate the most successful rebranding, repositioning and brand transformation projects in the Middle East and North Africa. The event also includes a full day conference where industry experts will talk about the implications of multi-marketing branding, the effect of Gen-Y on employer branding and the challenges and opportunities of building brands in the Middle East.

Expose Communications signs ChikaLicious

May 7, 2014/0 Comments/in Account win /by Team TMN

Expose Communications has won the PR account to handle New York based dessert bar, ChikaLicious. Established in 2003, ChickaLicious Dessert Bar features innovative individual desserts, and is set to open in Dubai this summer. The dessert experience will be prepared by Chef David Schour, who will act as ChikaLicious’s ambassador for the Middle East.

“We are thrilled to introduce the infamous dessert bar to Dubai,” says Dana Abdelhadi, Director, Expose Communications. “With the award-winning venue opening this summer, we’re expecting to attract foodies from all over the Middle East.”

3 days left to vote for VIVA Beauty Awards 2014

May 7, 2014/0 Comments/in Regional News /by Team TMN

Voting for the 7th annual VIVA Beauty Awards will close May 10, 2014. This year there are 21 VIVA Beauty awards, which will be presented across 12 overall categories in the prestige and mass market respectively. These include – Best Foundation, Best Perfume, Best Mascara, Best Nail Polish, Best Hair Salon, Best Nail Spa, Best Anti-Ageing Product, Best Hair Product, Best Face Moisturiser, Best Lipstick, Best Body Product and the Editor’s Choice Cult Classic. The shortlist for each category was handpicked by the VIVA team, along with a beauty panel that included make-up artist Sophie Leach, presenter Gabriela Miloda and blogger Zahra Lyla Pedram.

The VIVA Beauty Awards will be held on May 22 at the JW Marriot Marquis Dubai, and the winners will be picked by readers who can see the shortlist and cast their vote at www.vivabeautyawards.com.

Sarah Jacotine joins Logistics Middle East

May 6, 2014/0 Comments/in Movers & Shakers /by Team TMN

Sarah Jacotine has joined ITP as Editor of Logistics Middle East. Sarah previously worked in public relations as Account Manager at Aziza Communications, and prior to this as Communications Officer with Norwich City Council in the UK.

As Editor of the B2B magazine, Sarah will report on all aspects of the logistics industry in the region, including IT, warehousing, distribution and transportation.

Khyara Ranaweera joins Expose Communications

May 5, 2014/0 Comments/in Movers & Shakers /by Team TMN

Khyara Ranaweera has joined the Expose Communications team as PR and Digital Executive. Khyara joins Expose Communications from DABO & CO, where she worked with the boutique consumer team on a range of clients, such as Jumeirah Restaurants and ARTE Madrid.

“I am thrilled to be joining Expose Communications; with some great new additions and the growing demand for digital it’s an exciting time,” says Khyara. “I look forward to bringing my digital experience to the table and helping create targeted, creative campaigns for a diverse range of clients.”

Dana Abdelhadi, Co-Founder and Director of Expose Communications adds, “We are delighted to have Khyara join our team, and we believe her talent and experience is a great asset to the growth of our business.”

Emerging Beauty Brands signs Oribe Hair Care

May 5, 2014/0 Comments/in Account win /by Team TMN

Emerging Beauty Brands, the distributor for niche market beauty brands, has signed the PR and marketing account for Oribe Hair Care. Established for over 30 years, this is the first time that Oribe Hair Care will be available in the Middle East, and Emerging Beauty Brands are the first to handle and represent the brand in the region.

“We could not be more thrilled to be working with Oribe and bringing the range to Middle Eastern consumers,” says Catherine Collins, Director, Emerging Beauty Brands. “This is a brand from a hairdresser that defines luxury in haircare; It fits perfectly with our portfolio and is definitely for the hair obsessed!”

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