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MENA Search Awards now open for entries

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The Middle East & North Africa (MENA) Search Awards 2018 is now open for entries. Set to take place on September 20, 2018 at Madinat Jumeirah, the digital awards show aims to celebrate the talent and achievements of the SEO, PPC and content marketing industries and will feature categories such as Best Use of Search, Best Local Campaign and MENA Personality of the Year.

ASDA’A Burson Marsteller secures SABRE Award

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Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has received the In2 (Innovation & Insight) SABRE Award for Thought Leadership in PR for its annual Arab Youth Survey. The agency will receive the award for its Arab Youth Survey 2017 at the international award ceremony that takes place on May 23, 2018 at the National Maritime Museum in Amsterdam. The agency will also be conducting their annual Arab Youth Survey for this year on May 8, 2018.

“Our annual Arab Youth Survey has time and again presented defining social, cultural and political trends that shape the region,” says Sunil John, Founder and CEO, ASDA’A Burson-Marsteller. “As a pioneering and independent study, the Survey’s findings bring invaluable insight for governments, businesses, policy makers and civil society. The third consecutive win for our annual Arab Youth Survey at the 2018 In2 SABRE Awards underlines the strength of this powerful initiative, which is recognised by our peers across EMEA markets as best-in-class.”

Sharjah Media Corporation launches first English language radio station

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Sharjah Media Corporation has launched the first English language radio station, Pulse 95 in Sharjah. Pulse 95 will focus on presenting a mix of local and international news, interviews, features, chart-topping hits and popular music in acoustic format.

The new station will also feature three main daily live shows and will see the appointment of a new team of presenters. Omar Al Busaidy, who most recently worked with AbuDhabi Tourism Authority, Sara Al Madani who previously worked with the Sharjah Chamber of Commerce and Sally Mousa, who was previously a Presenter for Dubai Today will be presenting ‘The Morning Majlis’ from 7am – 10am. Anna Roberts having previously worked at Dubai 92 and Virgin Radio will host ‘Musafir in the City’ from 4pm – 5pm. Hassan Dennaoui also known as Big Hass and Ana Schofield who most recently worked with Dubai 92 will present ‘Yalla Home’ from 5pm – 8pm.

“We have ensured that every aspect of the content is consistent and the introduction of the acoustic music element follows that perfectly, being complementary rather than intrusive,” says Mohammad Yanez, Head of Pulse 95. “Our goal is to be a totally inclusive, fun, trusted, feel-good station, bringing the listeners positive upbeat stories of real people. We are the first English station in Sharjah, but we are not aiming purely at listeners who are native English speakers. Pulse 95 is still very much an option for people who understand English and still enjoy the format and content of the shows even though it may not be their first language.”

Edelman DABO makes new appointment

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Edelman DABO has appointed Kathleen Burbridge to the role of Senior Account Manager. With a wealth of experience in PR, Kathleen previously worked with Edelman DABO as Account Manager and most recently at Seven Media as Account Director. In her new role, she will focus on handling BMW Middle East and the importers for both BMW and MINI across the region.

“I’m excited to be back at Edelman DABO to not only work on BMW Group Middle East, but several other clients and to continue to grow my skillset in a changing communications landscape through the training and resources that Edelman provides,” says Kathleen.

 

House of Comms promotes Jessica Croucher

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Integrated communications agency, House of Comms has promoted Senior Account Manager Jessica Croucher to the role of Account Director. With a wealth of experience in communications, Jessica previously worked at TBWA in the UK as Account Manager where she handled brands such as Nissan and Pictet while managing digital, social, radio and print campaigns. In her new role, she will help bring dynamic creative optimisation to the Middle East market and respond to clients’ needs.

“I am so thrilled with the promotion and excited to be with this fast-paced agency as it continues on this amazing trajectory of growth,” says Jessica. “House of Comms offers a truly integrated solution to marketing and I couldn’t be happier to bring my skills to the table and make magic happen for our clients.”

What’s On launches Good Morning Dubai

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What’s On magazine has launched a new daily social media segment called ‘Good Morning Dubai’. Presented by Online Features Editor – Video, Tom Bushell, the content will be available on the publication’s Instagram Stories each morning from Sunday to Thursday and will detail everything an audience needs to know for that day in Dubai including news, new launches, concerts and great offers.

“In the ever-changing way that an audience consumes content, we felt that to have something bite-size in the morning that sets people up for the day would sit nicely in the Dubai market,” says Tom Bushell, Online Features Editor – Video, Motivate Publishing. Little bits of information people can use and be reminded of. The hope is that Good Morning Dubai will become a 60-second must-see watch for anyone looking to be in-the-know each day of the week.”