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BUZZEFF launches video ad formats in MEA region

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BUZZEFF – in partnership with TEADS – has launched new video advertising formats in the MEA region. Offering solutions for digital communication, the new formats are designed to offer advertisers unprecedented opportunities for communicating with their target audience.

The Moroccan-based video advertising agency will offer three different services, which will provide solutions for the advertising market across the region – 

Buzzeff Media – A communication channel that allows exclusive distribution through media publishers in the MEA region, with precise geographic targeting and a format suitable for premium brands communication. Unlike Instream advertising, Buzzeff Media’s video advertising outstream will be broadcast outside of traditional video stream – it can be placed between paragraphs of an article, two images in a show, or in the flow of news on a smart phone.

Buzzeff Social – A service specific to a broadcast on blogs, as well as social networking and gaming websites.

Buzzeff Mobile – Targeting mobile users, this service can be distributed via a network of websites in a mobile version. The player display ads automatically adapts to the format of the terminal, whether a smartphone or tablet, offering a unique multimedia experience.

All tenders will benefit from online reporting tools offered by Buzzeff to allow measurement of ROI advertising campaigns.

Abeer Salman joins Strategies International

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Abeer Salman has joined Strategies International as PR Manager. With a wide range of experience across PR and marketing roles – in-house as well as agency – Abeer was most recently handling the PR department of COS – a clothing brand under the H&M division – for Kuwait and Dubai markets. In her new position, she will manage the PR accounts for Clarins Group Middle East, Charriol and Al Fahim Italia – which includes fragrances from Versace, Moschino and John Richmond.

“I am delighted to be a part of this great team and am excited to see what the future brings at Strategies International,” says Abeer. “I am also looking forward to the challenges ahead and being able to develop and grow with the team.

TCApr appoints a new Account Manager

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Ellis Nicholls has joined the TCApr team as Account Manager. Ellis joins from London where she previously worked across fashion brands as Account Executive for IPR, and in her new position will represent five-star luxury hotels based in Monaco, the Maldives, Seychelles and Mauritius, as well as with the El Corte Ingles department store, with a primary focus on English media.

“After working solely on fashion brands within the UK market for three years, I am excited to not only work within a different field, but to experience a new market,” says Ellis. “It’s great to join a new team which boasts so many different working backgrounds and experiences – I’m definitely going to learn a lot!”

Namrata Manghnani joins The Indian Trumpet

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Namrata Manghnani this week joins The Indian Trumpet magazine as Social Media Executive and Editorial Support. Upon joining the team, Namrata will be writing engaging articles and creating communications content to promote the magazine, as well as managing The Indian Trumpet‘s online social media platforms.

“I’m looking forward to being a part of The Indian Trumpet team,” says Namrata. “I will be gaining valuable experience about what goes on behind the scenes of a magazine, and am excited to learn and grow as a writer as well!”

Logistics News ME magazine launches

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Logistics News ME magazine has launched across the Middle East. The monthly B2B publication will be circulated across the GCC, with most of the circulation concentrated in the UAE, Qatar and Saudi Arabia. With 5,240 copies to be distributed on a complimentary basis to logistics professionals, as well as those in other sectors that cross-over with logistics, Logistics News ME provides focused, accurate and up-to-date business information and market intelligence on the supply chain management and logistics industry in the Middle East.

“We’re looking forward to the logistics B2B audience discovering our outlook on the industry and the implications logistics has on GCC business as a whole,” says Diarmuid O’Malley, Group Publishing Director, BNC Publishing. “Together with Logistics News ME Editor Malcolm Dias, we hope to keep the sector’s professionals informed and engaged with our content on a monthly basis.”

Courtenay Hamilton joins Fifth Ring

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Courtenay Hamilton has joined Fifth Ring as its new PR Account Executive. Previously based in Abu Dhabi, Courtenay was most recently with the Integrated Marketing and Communications sector at RedFilo Events. In her new role, Courtenay will provide essential support across a range of energy sector clients to develop and deliver PR plans that will have real, measurable effects on clients’ businesses.

“I am delighted to have joined the team at Fifth Ring,” says Courtenay. “I’m really looking forward to being involved with the dynamic and exciting industry that is the energy sector.”

Zaid Al Farah joins Ketchum Raad

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Zaid Al Farah has joined Ketchum Raad as Account Manager. With extensive experience across in-house and agency PR, Zaid joins the Ketchum Raad team from Jordan, where he was most recently Senior PR Officer at Umniah. In his new role, Zaid will specialise in the automotive PR sector, working alongside Ketchum’s talented automotive PR team.

“Working for such a renowned company will without doubt add valuable experience to my career,” says Zaid. “I am really excited and looking forward to working for this leading PR agency.”

Sayidaty magazine to launch Arabic platform

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Sayidaty is set to launch an online Arabic shopping platform known as Sayidaty Mall. Going live at the beginning of November, 2014, Sayidaty Mall will offer a new shopping experience, providing users with extensive and detailed information about stores, malls and brands across Saudi Arabia and the UAE, as well as sourcing credible information about where to shop for specific brands, what discounts and promotions are available, and will showcase the latest collections from popular brands. Sayidaty Mall will also be the first Arabic social commerce website, where subscribers can earn points based on interaction with the website – sharing products they have bought, reviews they have given and what products they have purchased online.

“Launching Sayidaty Mall in Saudi Arabia is one of the many steps we are working on to cover the Arab region and the demands of the Arabic shopper both on and offline,” says Mr. Alharthi, Editor-in-Chief, Sayidaty and Al Jamila Magazines. “The second step will be covering the United Arab Emirates, in addition to launching Sayidaty Mall applications on mobile devices which will provide distinguishing features for the Arabic shopper.”

 

TINT to launch in the Middle East

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TINT – a social media aggregator used by 40,000 companies worldwide – is launching in the Middle East, marking its first expansion effort outside of North America. TINT will be the first social media hub in the Middle East to allow brands to collect and curate all social feeds and social hashtags from multiple networks, and is set to work with the region’s top brands and marketing agencies to create campaigns for brands including du, Ferrari World and Dubai Mall. The technology also affords customers the creative autonomy to brand their display, which can be enhanced with Chromecast access, customised posts and calls to action.

For brand owners in the Middle East, TINT also has the back-end functionality to moderate content and with analytical tools advertisers can measure ROI that allows companies to tailor their entire social media strategy with new insight and data.

“Our growth from Silicon Valley has been exponential; in the space of one year we are now working with over 40,000 brands and 60 percent of that business is generated from international markets,” says Tim Sae Koo, CEO and Founder, TINT. “Dubai is the ideal gateway to help us establish a more customer-facing relationship with clients in the East. It’s ambition to develop as a smart city makes Dubai the perfect environment to foster entrepreneurial and technology inspired companies – like TINT – to grow alongside its own unprecedented progress.”

Launching at GITEX Technology Week 2014, TINT will showcase its platform, which allows anyone to connect a page, handle or hashtag from any social network and then display it on websites, mobile apps, retail TV displays, event walls or huge jumbotrons.

James Welch joins Promoseven 360

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James Welch has been appointed as Managing Director of Promoseven 360. Prior to joining the team, James was Managing Director of WPP’s digital consultancy – the Media Innovation Group – across the Asia Pacific region and brings to his new role a wealth of digital media, shopper marketing and activation experience. Based at Promoseven 360’s headquarters in Dubai, James will be working closely with General Manager, Udit Agarwal, to build upon existing business.

“Promoseven 360 is an exciting agency to join, since it’s well established in the market with a track record of providing integrated solutions for a portfolio of long-standing clients, including some outstanding digital work,” says James. “Creatively this region is booming, and so many clients are asking to see new data-driven creative solutions which we are well placed to deliver.”

Rajeev Budhiraja, CEO of Promoseven 360 adds, “James is a well-travelled advertising executive who brings a new dimension to our business. His extensive digital media and shopper marketing experience will enable us to offer our clients broader and more integrated solutions to service the complete spectrum of their marketing needs.”