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Kris Fade collaborates with Two Tone

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Award winning Virgin Radio Dubai DJ Kris Fade has partnered with Moroccan hip-hop artist Two Tone to release a new single. With Two Tone having collaborated on writing the single –  ‘In It For Love’ – as well as producing it, the song pokes fun at the gold-digging women and flashy men who are ubiquitous on the Dubai scene. Making its debut on Virgin Radio today, it will be released across the region on iTunes Middle East on February 2, 2015, and on worldwide iTunes on February 11.

“We’re really excited about releasing this song to the public and hope that they will love listening to it as much as we enjoyed making it,” says Kris Fade. “It’s been a work in progress for some time now and while it’s just a bit of fun as a music endeavour, I think it really captures some of the characters you find here in Dubai.”

Two Tone adds, “Kris Fade is one of my best friends and it’s always fun to get the chance to hit the recording studio with one of your closest friends. I’m really excited for him. I think ‘In It For Love’ is a great track, it represents the region well and we hope the fans will enjoy it.”

Kris Fade and Two Tone are set to perform their single live at RedFestDXB 2015.

DMF 2015 & MENA Digital Awards agenda announced

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The fourth annual Digital Media Forum (DMF) 2015 is set to focus on rapid advancements in digital technology and its application in the region’s marketing sector, taking place on March 24, 2015, at The Westin hotel in Dubai. Held under the banner ‘Digital Technology: Bringing the Future Closer,’ DMF 2015 will assess the influence of the evolving digital landscape on businesses, brands and consumers in the region and examine the challenges it presents moving forwards. The event will host an array of renowned speakers and international experts from well-known marketing organisations in Europe and the US.

“The last decade has witnessed seismic changes in business, society and marketing,” says Najla Semaan Mazboudi, Managing Director of SpotOn, Owner and Founder of DMF. “If this is any indication of the future, the next few years will encompass more changes than the past decade alone. Triggered by advancements in technology and changing consumer adoption habits, the digital universe is taking a central role in every facet of our lives.”

Specific topics under the DMF banner this year include: ‘rise of the user architect,’ ‘social commerce vs. e-commerce,’ ‘rise of the content officer,’ ‘harnessing the power of big data analytic in building business and brands’ and ‘the future of search and social media algorithms in the changing landscape of communications.’ Presenters are chosen for expertise in their specialised area of the digital sector.

The 2015 MENA Digital Awards Ceremony is to take place at the same venue on the evening of March 25. Regarding this, Najla adds, “The MENA Digital Awards is the only marketing industry awards programme in the region that focuses solely on the digital sector. It was established last year to honour success and excellence in the sector, thereby helping to promote the best in digital marketing planning, creativity, innovation and effectiveness. Our jury this year is composed of 14 international industry experts who will be lending their vast knowledge and experience in the judging of various categories.”

Full details and information on registration can be found at www.digitalmediaforum.me.

Sky News Arabia partners with Al Ahram

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Sky News Arabia has partnered with news organisation and publishers Al Ahram Establishment to broaden its scope of programming. A high-level delegation from Egypt-based Al Ahram Establishment visited the headquarters of Sky News Arabia in Abu Dhabi to sign a strategic media partnership that mandates the two sides to share knowledge, expertise and build synergies in training, advertising and programming.

Signed by Ahmad Sayed Al Najjar, Chairman of Al Ahran Establishment and Nart Boran, Head of Sky News Arabia, this was conducted in the presence of Mohammed Abdulhadi, Chief Editor, Al Ahram Newspaper and Mostafa Al Saeed, Editorial Director, Sky News Arabia.

Staff promotions at PHD

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PHD UAE has promoted five senior employees following its business growth in 2014. Firstly, Ian Dolan has been promoted to the newly created position of Strategy Director. As a Planning Director for the last three years, he will now contribute to the strategic direction of all accounts, driving business development as well as spearheading the creative and innovation agenda for the agency and its clients.

Charli Ursell has been appointed to the position of Digital Director, after leading on the development of initiatives regarded as ‘best in class’ globally by key clients as Digital Associate Director for almost two years. Rachel Maher is now Marketing Director, following the creation and deployment of a rich programme of initiatives, as well as her contribution to business development activities and account wins in the position of Marketing Manager.

Following several years of managing one of PHD’s largest accounts with consistent qualitative output, Nawal Nasreddine has been promoted to Planning Director, as well as Karen Doumet who is also promoted to the position of Planning Director, following an impeccable track record with clients.

“As an organisation, we have grown significantly over the past 12 months,” says Elda Choucair, Managing Director, PHD UAE. “These promotions are as much a reward for this performance as a promise for future success. We endeavour to nurture our talent at PHD so that we, as a team, can continue to exceed the expectations of our clients, our partners and ourselves.”

FleishmanHillard welcomes new Associate Director

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Damian Brandy has joined FleishmanHillard’s Dubai office as Associate Director. A former journalist who has worked with publications in the UAE and the UK, Damian was most recently with APCO Worldwide as Associate Director where he managed signature clients including Masdar, Abu Dhabi’s renewable energy company. In his new position, Damian oversees FleishmanHillard’s clients including UBS, Jones Day, Bosch and Emerson.

“I’m delighted to be part of FleishmanHillard’s exciting growth in this region,” says Damian. “Globally, it’s an agency with a formidable reputation for crystal clear strategic thinking and rock solid execution across a network that is second to none. It’s a tremendous time to join the agency as It begins to really make its mark here, and I look forward to contributing to its future development.”

Sofia Vyas joins Time Out

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Sofia Vyas has joined the Time Out team as Features Editor. Previously Editor for online publication one8one magazine in Dubai, as well as a holding a number of editorial positions in the UK, Sofia brings regional and international experience to her new role.Having been with ITP Publishing for the past six months as Features Intern for Condé Nast Traveller Middle East, Sofia will now work across all guides and supplements for Time Out GCC.