United Arab Emirates – Page 187 – The Media Network

Hello! Middle East welcomes Group Picture Editor

February 24, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Emma Verlander has been appointed as Group Picture Editor of Hello! Middle East. Previously with the title as Picture Editor for almost two years from 2006 – 2008, Emma has since been a part of the ITP Publishing Group team, where she has held the position of Group Picture Editor. With Hello! Middle East recently acquired by Arab Publishing Partners, Emma will now oversee picture content for the three newly formed Hello! publications – Hello! Middle East, Hello! Arabia and Hello! Bollywood.

Injeel Moti joins Saffron Media Works

February 23, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Injeel Moti has been appointed as Senior PR Executive at Dubai-based Saffron Media Works. With two years of public relations experience in the UAE market, Injeel has worked across a range of brands from various sectors including fashion, lifestyle, entertainment, as well as health & fitness. Most recently, Injeel held the position of Senior PR Executive at BUZ Consulting.

“I am excited to be joining Saffron Media Works’ PR department,” says Injeel. “Coming from an agency background and stepping into a dynamic in-house environment will indeed be a great learning experience. Saffron Media Works has worked with some great brands in the past and I look forward to contributing to the organisation and taking it to new heights.”

Hadeel Al Sayegh to step down at The National

February 23, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Hadeel Al Sayegh is to step down from her role as Senior Correspondent, Political Economy at The National. Having been with the Abu Dhabi-based daily since 2010, Hadeel has written extensively across the region’s political economy, covering investigative and enterprise topics for the newspaper; she has also appeared on several international TV networks offering a Middle Eastern perspective on the European debt crisis, as well as regular appearances on the BBC to discuss developments in Iraq and Syria. Hadeel has also had her own segment reading business headlines on ‘Inside The National’, a TV show on Abu Dhabi El Emarat, in addition to reading headlines on Abu Dhabi’s Classic FM.

She will now move on to take up the position of Gulf Senior Company News Correspondent on Reuters’ Gulf Finance team, where she will be breaking headline grabbing news on the region’s publicly-listed companies and mergers & acquisitions activity around business assets of regional, local and federal governments.

“After five years covering the Dubai financial crisis, its aftermath and its subsequent boom at Abu Dhabi’s newspaper of record The National, I am excited to start my new journey at Reuters,” says Hadeel. “I look forward to taking my experience and expertise to the next level by expanding my scope of coverage to the Arabian Gulf region.”

TishTash secures handbag brand Belquis

February 22, 2015/0 Comments/in Account win /by Michelle J Kuehn

Boutique PR and Marketing Agency, TishTash, has expanded its fashion portfolio by signing exciting new, locally-based handbag and accessories brand Belquis.

Belquis, the creation of main designer and Managing Partner Reem Salman, sets out to create a brand that reflects her idea of a perfect bag. TishTash are strong supporters of local designers and talent, having worked with local brands such as Malaak and Judith Hobby Clothing.

“We are very excited to be working with Belquis and expanding our local fashion portfolio,” says Natasha Hatherall, Managing Director of TishTash. “Beauty and fashion, no matter how big or small, are key industries for us and we love getting the chance to establish a brand into the Middle Eastern market and watch it grow within the region and we expect the same for Belquis.”

Brazen signs first client win in the Middle East

February 22, 2015/0 Comments/in Account win /by Michelle J Kuehn

The recently launched Dubai office of Manchester-based agency Brazen has signed STEP Conference as its first client in the Middle East. With more than 2,000 attendees from across the globe, STEP Conference is returning to Dubai next month and has selected Brazen to handle its PR & Content Marketing.

Brazen will be tasked with engaging local and global media and influencers pre, during and post event with a clearly defined outreach strategy and live, ‘as it happens’ content creation on the day.

“STEP is so much more than a conference and we’re thrilled to come on board and bring alive everything it has to offer,” says Louise Jacobson, managing director of Brazen. “Having launched in the UAE only last month, this is Brazen’s first big win and we couldn’t have asked for a more exciting opportunity to demonstrate our ability, not just within traditional PR, but in the digital and social spaces within which we excel.”

Ray Dargham, founder of STEP Conference comments: “STEP Conference is the region’s most disruptive tech, gaming and design event, so it was only fitting that we chose an equally disruptive PR partner.

Sarah Dudley joins DPQ Communications

February 22, 2015/0 Comments/in Movers & Shakers /by Michelle J Kuehn

Sarah Dudley has been appointed as Account Executive at DPQ Communications. With two years of experience in PR & Marketing across the UAE market, Sarah comes from a luxury and beauty background with in-house experience.

Sarah previously worked across various luxury beauty brands, including the launch of Oribe Hair Care, Foreo Cleansing Devise and Concoction Hair Care into the Middle East market.

“It’s a fantastic time to be joining DPQ and I am really excited to work across DPQ’s various clients and grow with the team!” says Sarah. “Coming from an in-house PR background I am looking forward to working for a dynamic communications agency.”

PAZ Marketing to handle Alcatel One Touch

February 22, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

PAZ Marketing has secured the PR and social media account to represent Alcatel One Touch in the UAE. A brand within TCL Communication, Alcatel One Touch is a multinational company that designs, develops and markets a global range of mobile and Internet devices.

“At Paz Marketing, we are looking to create brand awareness throughout the UAE for the products available to its current and prospective consumers,’ says Zeina Akkawi, Managing Director, PAZ Marketing. “Our intention is to establish a reputation for Alcatel One Touch through extensive media engagement in addition to broadcasting the latest news coming up in the next few months.”

MEPRA announces date for Annual General Meeting

February 19, 2015/0 Comments/in Regional News /by Michelle J Kuehn

The Middle East Public Relations Association (MEPRA) has announced that it will hold its Annual General Meeting (AGM) on February 25, 2015 at Middlesex University in Knowledge Village, Dubai.

The agenda of the meeting will include all of the business transactions pertaining to the administrative functioning of MEPRA. The talking points will cover the key achievements of the industry body for the year of 2014, following with the strategy for the year of 2015. The board will also discuss the financial structure regarding the future activities for the year ahead.

The Chair of the MEPRA Board and Managing Director of Ketchum RAAD Middle East, Nicola Gregson, along with Brian Lott, Vice-Chair of MEPRA and Executive Director of Group Communication at Mubadala will go over prior activities and provide an overview of the upcoming events. Honorary Treasurer of MEPRA, Mazen Nahawi and President of News Group International, will be presenting the audited financial report and budget for the year 2015.

“We strongly encourage those involved in the PR industry throughout the region to attend this year’s meeting,” says Nicola Gregson, Chair of the MEPRA Board. “As an industry body we are committed to setting standards of excellence in the communication industry and providing platforms for members to come forth and present their views on past activities and contribute to the planning and action of future events as well.”

For more information please visit www.mepra.org.

Strategies International secures Avène

February 19, 2015/0 Comments/in Account win /by Michelle J Kuehn

Avène has appointed Strategies International to manage its PR activities and the cosmetic company’s media relations in the GCC. The French dermo-cosmetic brand Avène will be promoted by the agency in the UAE, KSA, Kuwait, Qatar, Bahrain and Oman.

“We are very enthusiastic about representing Avène. Their Dermatological Laboratories have been at the forefront of product development worldwide and are renowned for their skin expertise,” says Ronald Pharaon, Managing Director at Strategies International. “We look forward to strengthening our partnership with this leading skin care brand in the region.”

Katch to represent Sisters Beauty Lounge

February 19, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Katch International has secured the PR account to represent Sisters Beauty Lounge across the UAE. With four branches in Dubai and two in Abu Dhabi, the ladies-only beauty lounge offers a variety of luxury treatment from hair to eyelash extensions, as well as massages, facials and nail treatments.

“With multiple venues and a prestigious history already, the Sisters brand will be both fun and challenging for the Katch team to work alongside,” says Ben Kershaw, Client Services Director, Katch International. “We look forward to maintaining high standards whilst bringing Sisters Beauty Lounge forward in 2015.”

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