United Arab Emirates – Page 159 – The Media Network

TCApr secures new tourism client

January 11, 2016/in Account win /by Michelle J Kuehn

TCApr has won the account to represent Royal Caribbean Arabia, the sole Middle East representative of the Royal Caribbean International and Azamara Club Cruise lines. The agency will provide strategic public relations and communications support to the brand, working across its fleet of 23 Royal Caribbean cruise ships as well as boutique, destination-focussed Azamara Club Cruises.

“We are pleased to have appointed TCApr as our representative PR agency covering the UAE and GCC regions and look forward to working with them during what looks set to be another exciting year of firsts for Royal Caribbean International,” says Mohamed Saeed, General Manager Middle East, Royal Caribbean Arabia.

Ahmed Soliman, Managing Director, TCApr, adds “Royal Caribbean are without doubt the world’s leading cruise liners and it’s our pleasure and honour at TCApr to be aligning ourselves with such an exceptional brand. We are excited at the prospect of working together on the PR and communications strategy within the GCC region.”

Shitika Anand moves to freelance

January 11, 2016/in Movers & Shakers /by Michelle J Kuehn

Shitika Anand, former Assistant Editor of Grazia Middle East, Grazia Arabia and Grazia Luxury, has made the move to freelance journalism. With over four years of experience, Shitika has had work featured in publications such as Women’s Wear Daily, Cosmopolitan and CNN International. She will now be available to work as a social media/digital consultant as well as for fashion, travel and lifestyle feature writing in a freelance capacity.

“Working with the incredible Grazia Middle East team has been a delight,” says Shitika. “I’ve had the opportunity to interview some of the greatest talents in the fashion and food industry and write some of the best stories of my career yet. I’m very excited to take all my skills into the world of freelance and I look forward to writing for other publications and collaborating with brands on a digital and print platform.”

Neil King joins Gulf Business

January 10, 2016/in Movers & Shakers /by Michelle J Kuehn

Motivate Publishing has welcomed Neil King to the role of Editor at Gulf Business. With over 10 years of experience in journalism, Neil most recently worked at ITP Publishing as Editor of CEO Middle East and Arabian Business StartUp. In his new role he will oversee the monthly magazine, as well as online content for www.gulfbusiness.com.

“Motivate’s stellar reputation precedes it, so it’s a privilege to join the company as Editor of Gulf Business,” says Neil. “I’ve joined a very talented team and I’m excited about the ambitious plans we all have for the magazine and the website in the coming weeks, months and years.”

Motivate welcomes Deputy Sales Manager

January 7, 2016/in Movers & Shakers /by Michelle J Kuehn

Salim Ghorayeb has joined Motivate Publishing as Deputy Sales Manager. With a Bachelor’s degree in International Business, Salim recently moved to Dubai having previously worked in Lebanon. He brings two years of media sales experience to his new role, in which he will assist with achieving monthly sales targets, developing an updated customer database and identifying commercial opportunities for business development for Emirates Man magazine.

TishTash signs The Recipe

January 7, 2016/in Account win /by Michelle J Kuehn

TishTash are to be responsible for all press and publicity for The Recipe, a Middle Eastern-based Hip Hop group. Initially formed as a project designed to bring Hip Hop artists in the UAE together to record a compilation album, the project has grown into a collective performing at live events. Currently an independent label, dedicated to launch new solo artists, The Recipe is today a group consisting of three MC’s – Swerte, Kaz Money and Perfect Storm – and TishTash will be supporting them through TishTash Talent, working across brand strategy and marketing, as well as brand partnerships and bookings.

“The Recipe have had such an interesting story together so far and have plenty more that they want to achieve, so we’re pleased to have the chance to work with them and support them with this in 2016,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “The Recipe are a fantastic addition to our ever-growing TishTash Talent client list.”

Swerte adds “As we strive to be the best in what we do, we’re extremely happy to have signed with TishTash who are the best at what they do.”

alpha gets a makeover

January 6, 2016/in Regional News /by Michelle J Kuehn

Men’s lifestyle magazine alpha has been given a new look and more compact page size. The title, published by GN Publishing, also boasts several new sections and contributions from a host of new writers covering topics from celebrities to reportage to grooming and fitness. The redesign is a result of research into the magazine’s reader profile as well as readers feedback, and the new-look January issue is now available from leading retailers priced at AED 15.

“alpha is now enjoying its fifth year and we felt it was time to freshen up some of the content and give it a new look,” says Nitin Nair, Editor, alpha. “From January, readers can expect a much fuller magazine, with plenty of ‘how-to’ sections, additional UAE content, plus we’ve recruited a handful of exciting new writers who will complement the existing line-up. We’re sure our regular readers and people who have never read the magazine before will love it.”

FIPP MENA announces guest speaker

January 6, 2016/in Regional News /by Michelle J Kuehn

Samir Husni has been announced as a guest speaker at FIPP Middle East & Africa (MENA), presenting a masterclass entitled ‘How to make print work in a digital age’. Samir is the Founder and Director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, he is often known as ‘Mr Magazine’ – a title for which he owns the trademark. In his masterclass, he will share his thoughts on how to secure a print future in the digital age.

FIPP MENA will be taking place from February 10 – 11, 2016, at the Habtoor Grand Beach Resort in Dubai and registration is now open. The event’s programme brings together international, regional and local speakers from inside the magazine media and related industries, who will provide delegates with a view on key developments and trends globally and in the MENA region specifically.

OMD adds to Jumeirah Group media brief

January 5, 2016/in Account win, Featured /by Michelle J Kuehn

OMD has been selected by the Jumeirah Group as its Search Engine Marketing (SEM) agency. A competitive pitch resulted in the Omnicom Media Group-owned network adding the international SEM assignment to the media planning and buying contract that it already holds with the group.

“We value our partnership with OMD and were impressed by their digital capabilities in the previous above the line pitch,” says Ross McAuley, Vice President of Brand, Digital and Loyalty, Jumeirah Group. “It therefore made sense to invite them to the SEM pitch. They presented us with a compelling combination of technology and expertise, integrated with the rest of our media operations. With such a persuasive proposition, extending the scope of work on our business was the right decision for us.”

Nadim Samara, Managing Director, OMD UAE & Lower Gulf, adds “Many advertisers believe expertise only rests with specialist agencies but Jumeirah isn’t one of those. As an innovative and forward-thinking company, they’ve seen the value of an integrated expert offering and the efficiencies and synergies it brings. Adding performance and search marketing into the mix means that we are now in an even better position to positively and demonstrably impact their business results.”

Gillian Fletcher promoted at ITP

January 5, 2016/in Featured, Movers & Shakers /by Michelle J Kuehn

Gillian Fletcher has been promoted to the role of Art Director at ITP Publishing Group. She brings over eight years of experience with her, having previously worked with Bauer Media and The National Magazine Company. Gillian was most recently Art Editor for Ahlan! Magazine, and in her new role she will be responsible for Ahlan!, Ahlan! Qatar and the Hot 100 series.

Criteo begins operations from new location

January 5, 2016/in Featured, International News /by Michelle J Kuehn

Performance marketing technology company Criteo has started operations from its new Dubai offices in Media City, aiming to offer opportunities to a growing local workforce. The company has also welcomed the move of its Managing Director of Emerging Markets, Dirk Henke, from Munich to Dubai – where he will continue to run operations in the MENA region as well as in Turkey and Russia, amongst other markets.

“This is a very exciting time, both personally and professionally,” says Dirk. “Criteo is very eager to tap into the potential of the Middle Eastern markets in the midst of an ongoing e-commerce and m-commerce surge. Joining the Dubai office allows us to focus on the region, and being here makes it easier to dig deeper and get more involved in the rise of digital programmatic advertising. I look forward to supporting our existing and potential clients.”

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