United Arab Emirates – Page 156 – The Media Network

Saffron PR to handle new store opening

January 31, 2016/in Account win, Featured /by Michelle J Kuehn

Saffron PR has secured the account for the launch of a new United Colours of Benetton store opening in Dubai Mall. This will be the first concept store in the UAE from the clothing brand, with plans to expand in the coming year. Saffron will be handling all PR and communications in the lead up to the store’s launch event, as well as post event activity.

“United Colours of Benetton is a well-known global fashion brand with an international style that combines colour, energy and practicality,” says Madhu Arora, Managing Director, Saffron Media Works. “We are really excited to be adding UCB to our portfolio of fashion clients and expertise within the sector. We are pleased to be on board as their agency for the new store opening, and hope to support the brand in reaching its business objectives.”

Dubai Lynx to partner with Twitter

January 31, 2016/in Events, Featured /by Emily Churchill-Owen

The Dubai Lynx International Festival of Creativity has formed a joint partnership with Twitter, which will see the launch of the first Twitter Live Young Lynx Competition. Building on the young talent opportunities available at Dubai Lynx, the competition celebrates the best real-time campaign by a brand or its agency, leveraging the speed of social and digital. The Dubai Lynx International Festival of Creativity takes place between March 6 and March 8, 2016, culminating in an awards ceremony where the winners of Twitter Live will be honoured, on March 9, 2016.

“Social networks are an integral part of our industry today and Twitter is truly a global platform,” says Emma Farmer, Festival Director, Dubai Lynx. “The Twitter Live Young Lynx Competition is an exciting competition which harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, this is what drives Dubai Lynx to continue to invest in diverse young talent.”

Frederique Covington, International Marketing Director, Twitter, adds “From its beginning, Twitter is the first service that people open to see what’s happening in the world right now, direct from the source and live, as it unfolds. As such, the potential for the creative industry to leverage the power of live is limitless. We are excited to partner with the Dubai Lynx Festival to recognise and grow the amazing creativity in the region.”

Republique to launch INDIE

January 28, 2016/in Account win, Featured /by Emily Churchill-Owen

Republique will be handling all communications for the launch of new nightlife concept INDIE. The kitchen and lounge venue is located in DIFC and operated by hospitality group AddMind. It will feature an eclectic mix of music, cocktails and food and Republique will be operating a 360 communications campaign to increase brand awareness as well as footfall through the venue during its launch.

“We are really excited about the launch of INDIE that is bringing a fresh new vibe to Dubai nightlife,” says Rouba Zeidan, Communications Director, Republique. “The concept is unique and bound to become a favourite escape in no time.”

Sharjah forms Strategic Partnerships

January 27, 2016/in Regional News /by Emily Churchill-Owen

The Sharjah Chamber of Commerce and Industry (SCCI) has forged a number of partnerships in order to draw attention to the cultural enrichment of Sharjah. Through these partnerships, SCCI will collaborate with Twitter, Forbes Middle East, Brag Events and Careem in order to raise awareness of the Emirate as a destination for entrepreneurs as well as established businesses.

“Sharjah’s strength has always come from the people who share a love for the city, so it’s only natural that we continue to encourage business opportunities and economic growth as we strive to build the next entrepreneurial ecosystem in the Emirate,” says Sara Al Madani, Sharjah Chamber of Commerce and Industry Board Member and Member of the ShjSeen Board of Trustees. “This is the first time a Government organisation in Sharjah has partnered with a company like Twitter. Having the best online engagement ranks high on our strategy and our partnerships with Twitter, Careem, Brag and Forbes will give us the means to share with the world what Sharjah fans already know.”

Kinda Ibrahim, Director of Media Partnerships, Twitter, adds “We are excited to work with the Chamber of Commerce to leverage Twitter’s real time, conversational and public network. This partnership will help the Chamber of Commerce connect with people in the UAE and across the world, as well as highlight Sharjah as a centre of excellence for business in the UAE.”

Kassab Media welcomes new journalist

January 27, 2016/in Movers & Shakers /by Emily Churchill-Owen

Kassab Media has welcomed Mehdi Mabrouk to the role of Online Editor. Formerly a Journalist at Mediaquest, where he was in charge of Aficionado and Dubai Calendar as well as contributing luxury-related articles to other publications, Mehdi will now be working at CMM, a subsidiary of Kassab media as Online Editor of Virtuozity and Saat Saat. He will be ensuring that the online debut of each publication is a success, by covering editorial content and website design. Mehdi will also continue to work with brands on his instagram, as well as his blog – www.etiquettearabia.com.

“Coming from a men’s luxury and lifestyle background I am really looking forward to take Virtuozity and Saat Saat’s websites to the next level, with the help of the team,” says Mehdi.

Driving Growth wins new retail account

January 26, 2016/in Account win /by Emily Churchill-Owen

Driving Growth has secured the PR account for health retailer Holland and Barrett. Part of Al Khayyat Investments in Dubai, Holland and Barrett will open its 20th UAE store in March with hopes for further expansion before the end of the year. Driving Growth will handle all day-to-day PR activities for the retailer, including press coverage, events and brand partnerships.

“As a leading health retailer with over 80 years of experience, Holland and Barrett is without a doubt the go-to shop for all of your health needs,” says Sharan Sunner, Senior PR Manager, Driving Growth. “We are delighted to be working with them at this crucial time as they look to expand in the region. I have been a huge fan of the retailer in the UK for many years, and it’s extremely exciting to be involved in their business in the Gulf.”

Chris Will Eat launches

January 26, 2016/in New Launch /by Emily Churchill-Owen

Chris Gregory has launched new food and lifestyle blog, Chris Will Eat – chriswilleat.wordpress.com. The blog aims to provide an honest and open account of the F&B scene in the UAE, helping people to make their way through the host of dining options available with impartial reviews as well as home recipes. Chris currently works with hotels and restaurants in the region and he has spent the last four years living in Dubai cultivating his interest in the region’s growing food scene.

“I created Chris Will Eat first and foremost to offer people an authentic account of the F&B landscape in the UAE,” says Chris. “I’ll also be covering clean eating and occasional cheat meals, cooking at home and travelling. In the last three to four years the dining scene has evolved massively and it’s been truly exciting to be a part of. I’m looking forward to working on Chris Will Eat and seeing people engage with the site.”

MVM signs partnership with Reel Cinemas

January 26, 2016/in Account win /by Emily Churchill-Owen

Motivate Val Morgan, a joint venture between Motivate Publishing and Val Morgan Cinema Advertising, has now become the advertising sales partner for all 38 Reel Cinemas screens across Dubai. The company will now exclusively handle all on and off screen advertising interests for the cinemas, owned and operated by Emaar Entertainment.

“We are delighted to partner with Emaar Entertainment and believe Reel Cinemas provides a premium offering that will be a great vehicle for our discerning advertisers,” says Ian Fairservice, Managing Partner, Motivate Group.

Catering News Middle East welcomes new Editor

January 25, 2016/in Movers & Shakers /by Michelle J Kuehn

BNC Publishing has welcomed Crystal Chesters to the role of Editor of Catering News Middle East. Previously Editor of Hotelier Middle East, Crystal has over four years of experience in media. In her new role, she will be driving editorial strategy for the publication, as well as growth of the publication across Dubai’s media landscape. She joins Catering News Middle East as it celebrates its first anniversary and takes on the role of official media partner and conference producer for Gulfood.

“I have been in Dubai now for two years and have gained an excellent insight into the region’s media marketplace and it’s vibrant, fast-growing hospitality industry,” says Crystal. “I feel I am very well placed to make a valuable contribution to the team at BNC, and I’m very excited about the opportunities ahead.”

Lotus secures healthcare account

January 25, 2016/in Account win, Featured /by Emily Churchill-Owen

Lotus Communications has secured the PR and marketing account for Bioscience Clinic. The clinic, located in Dubai Healthcare City, specialises in regenerative medicine and Lotus will be working on all PR, marketing, social media and brand management in order to raise awareness for the centre across the region.

“We are very pleased to be chosen to work with a prestigious client like Bioscience Clinic to promote their ground-breaking adipose derived stem cell technologies,” says Sara Truschler, Managing Partner, Lotus Communications. “This innovative technology has applications from the purely cosmetic to the more serious medical needs, so it’s important to be able to bridge the gap between both lifestyle and corporate marketing, which is something Lotus Communications has always prided itself on.”

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