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Brazen PR wins Swiss chocolatier
/in Account win /by Suad AshimiAurora The Agency to represent Maldivian hotel brand
/in Account win /by Suad AshimiDubai-based boutique agency, Aurora The Agency has been appointed to represent Atmosphere Hotels and Resorts in the UAE. The Maldivian hotel group offers a beach holiday experience to its visitors and aims to gain awareness in the region. Aurora The Agency will handle all PR communications across the group’s properties and engage with relevant target audiences.
“We are extremely proud to be working with Atmosphere Hotels and Resorts,” says Iona Al Suwaidi, Co-Founder and Director, Aurora The Agency. “This is an exciting addition to our lifestyle portfolio, and we are confident that this is the beginning of a long-term successful relationship. We feel that there are many synergies between our brands, being committed to providing only the best in class experience to our customers.”
TishTash wins Australian skincare brand
/in Account win /by Suad AshimiDubai-based marketing and PR agency, TishTash has been appointed to represent Sukin in the UAE. Launched in 2007 in Australia, the environmentally sustainable skincare brand provides essential oils and botanicals and aims to gain awareness in the region. TishTash will implement the brand’s regional PR strategy including influencer engagement.
“Our passion for all things beauty is well known, as is our love for eco, ethical and kind brands, so we’re incredibly excited to work with such an innovative brand that endorses these philosophies,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash.
markettiers4dc Group of Companies welcomes Leanne Foy
/in Movers & Shakers /by Suad AshimiBroadcast PR specialists, markettiers4dc Group of Companies has appointed Leanne Foy to the role of Group Marketing Manager. Bringing a wealth of knowledge from across the region, Leanne most recently worked with PRCA MENA where she held the role of General Manager. In her new role, Leanne will be tasked with creating synergies between the companies and bringing a renewed focus on marketing to the global network.
“I am very much looking forward to starting at markettiers in a brand new group-wide international role,” says Leanne. “Over the past four years, the company has grown from strength to strength in the region and I am thrilled to be working with the team to take markettiers to new heights globally. ”
Cheryl King, markettiers’ MENA Managing Director continues, “We’re very excited to welcome Leanne on board in her group-wide role that will see her support the business across the network. Leanne has had a phenomenal few years in the region since launching PRCA MENA, and has built up a fantastic network and knowledge of the communications industry that is recognised by everyone who meets her. We’re really looking forward to supporting Leanne’s ambitions in her next chapter, as we continue to grow and evangelise the power of broadcast both in the region and wider.”
TishTash TOTS wins baby boutique chain
/in Account win, Featured /by Suad AshimiTishTash Tots, part of TishTash marketing and PR agency, has been appointed to represent Five Little Ducks in the UAE. Located in Town Centre Jumeirah, Five Little Ducks is a chain of premium baby boutiques providing a variety of baby brands including Sleepyhead, Little Unicorn and Stokke. TishTash Tots will handle all PR activities and integrated marketing solutions to connect brands and businesses.
“For us, Five Little Ducks is the dream addition to our TishTash Tots portfolio,” says Polly Williams, Head of TishTash Tots. “They offer mums and families a truly unique and personalised shopping experience in the most beautiful setting. Stocking some of the best baby brands available, they also house a seriously comprehensive collection of the top car seats and strollers and offer an amazing gifting and personalisation service, unlike any I’ve seen in the region. Five Little Ducks is a welcome additional to the TishTash Tots family and we are very excited to be working with them.”
Catch Communications to represent Spanish fashion brand
/in Account win /by Suad AshimiDubai-based boutique communications consultancy, Catch Communications has been appointed as the regional PR Partner for Springfield. Part of the Al Ghurair Retail portfolio, Springfield is a casual wear brand offering urban style for men and women. Catch Communications will work towards strengthening Springfield’s brand positioning through fair share of media voice and raising its profile in the region.
“We are thrilled to be appointed as PR partners for a globally reputable brand like Springfield,” says Injeel Moti, Managing Director, Catch Communications. “The brand has an amazing Autumn Winter collection set to launch and we cannot wait to introduce all their stunning pieces to the media and influencer community in the region. We look forward to supporting their vision and contribute to its overall success in the region.”
RAPP ME welcomes new Managing Director
/in Movers & Shakers /by Suad AshimiRAPP ME has appointed Mimi Nicklin to the role of Managing Director. With a wealth of experience in strategic and creative communications, Mimi previously worked across brands in South Africa including Coca-Cola, Kimberley Clarke, Samsung and Unilever and most recently worked with WPP Team GSK in Singapore where she held the role of Vice President. In her new role, she will focus on new strategic insights and creativity and strive for mass impact while leveraging data to drive delivery.
“In a time when the whole world is saying the same thing and many agencies offer a very similar offering I think it’s the quality of the talent that creates loyalty to our agency brands,” says Mimi. “My number one focus is on our people, our environment, our culture and our brand, ensuring that the team at RAPP are the most fulfilled and valued in our industry.”
TishTash to handle pilates and dance studio
/in Account win /by Suad AshimiDubai-based marketing and PR agency, TishTash has been appointed to represent The PAD in Dubai. Founded by Shaazia Qureishi, Abbas Kanchwala and backed by celebrity fitness expert Yasmin Karachiwala, the new Pilates and Dance studio will lead a number of classes for kids and parents. TishTash will be responsible for implementing PR and social media strategies for the fitness studio, as well as handling events, social media management, strategic partnerships and influencer engagement.
“Our team is extremely excited to have the opportunity to represent The PAD and to work with fitness royalty such as Yasmin,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash Marketing and Public Relations. “The studio has such a fantastic schedule for the whole family, we’re sure it will become a popular part of the city’s fitness landscape.”
EmiratesWoman.com makes new appointment
/in Movers & Shakers /by Suad AshimiEmiratesWoman.com has appointed Salma Haidrani to the role of Features Editor. Awarded with ‘Young Journalist of the Year,’ ‘Young Stationers’ Prize for Journalism and Communications’ and ‘Best Feature’ at the End Violence Against Women Media Awards, Salma has most recently worked with publications such as Cosmopolitan, Refinery29, The Pool and Vice. In her new role, she will work across multi-platform news and features for EmiratesWoman.com including lifestyle, culture, fashion and beauty.
“I’m thrilled to be joining the team at EmiratesWoman.com, and look forward to writing quality content for stylish, sophisticated women in the Gulf,” says Salma. “Emirates Woman is the longest-running women’s title in the UAE, and it’s a big part of life in the Emirates for so many women here, so I’m excited to become part of the team and add my voice to the title.”