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Bruce Clay Middle East makes new appointments 

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Dubai-based digital marketing agency, Bruce Clay Middle East (BCME) has made structural changes to its team as a part of its expansion plans. Afsha Walele has been appointed to the role of Senior Account Manager – SEO. With over seven years of experience, Afsha most recently worked in India where she handled various clients around the APAC region including J&J. In her new role, she will manage the team on a day-to-day basis and handle the agency’s clients across multiple verticals. Joining the team from Egypt, Khalid Semary has been appointed to SEO Executive. In his new role, he will support the SEO Managers, provide support for the Arabic team and run SEO campaigns. With a wealth of experience in client servicing, BCME will also see the appointment of Rifa Thanvi to the role of SEO Executive. In her new role, she will balance client needs and the technical knowledge to make it happen. Sana Ashraf, a recent graduate, joins BCME as Bilingual Copywriter. In her new role, she will aid the team in delivering client content requirements.

“In a very short time, we have managed to capture a sizeable market share, acquiring some very prestigious and respected names,” says Neal Patel, Managing Director, BCME. “We believe in providing industry-leading knowledge to our clients, and this means that our team needs to be top notch. Partners, old and new, have seen that our level of knowledge in relation to SEO and digital on the whole, is second to none, hence we have seen a sharp increase in pitch wins during 2018. We expect this trend to continue and for the SEO team to double in size by the end of the year.”

Bruce Clay ME appoints new Managing Director

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Dubai-based digital marketing agency, Bruce Clay Middle East (BCME), has promoted Neal Patel to the role of Managing Director for the Middle East and Africa. Having joined the agency in 2016 as Head of Digital, Neal has over ten years of experience in the digital sector and has worked across clients within digital spaces, focusing on acquisition, retention and conversion for multiple verticals and territories. In his new role, he will lead the growth of the team and maintain the services provided to the existing clients, including Johnson & Johnson, LG Electronics and Apparel Group.

“I am really excited about taking up the role of Managing Director for the Middle East and Africa at BCME,” says Neal. “We have huge plans for 2018, but will always ensure we remain true to our core value of keeping the client at the centre of everything we do.”

In Touch magazine to launch in September

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In Touch magazine, a premium lifestyle publication catering to the high-end and luxury consumer audience in the UAE is set to launch in September. The magazine will have an initial print run of 10, 000 copies and will be distributed free of charge to recipients in their home, as well as within lounges of leading establishments. An online version will also be available through a subscription mailing list.

The publication will cover a number of topics, including news and events, as well as features on hospitality, fashion, cars and travel, and will  be available in both Arabic and English. In Touch will be headed up by Umaima Tinwala, Managing Editor of the In Touch Group, and will be published by Media Touch. A website will be launched following the September issue’s release.

“It’s always a challenge to launch a new publication in a market that most people think is already saturated,” says Umaima. “But I believe that quality always trumps quantity – when you see and read the magazine, you will know what I mean. I’m looking forward to working on this very exciting new venture.”