Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have appointed Starcom, part of the Starcom Media Vest Group, as the group’s new global media agency, following a joint tender sent to several agency networks.
Starcom has been selected by EAP airlines to deliver scaled benefits by aligning media spending power across key markets, as well as to provide added value and centralised strategic advice and planning to meet the group’s commercial needs. The agency will service the airlines in key hubs in the United Arab Emirates, Germany, Italy and India, with central coordination coming from their EMEA head office in London.
“Starcom has demonstrated that they fully understand the emerging media scene which has digital media at its core,” says Shane O’Hare, Senior Vice President of Marketing, Etihad Airways. “Their highly experienced team, resources, planning tools and buying clout in all the key EAP markets gave them a clear edge in the tender.”
Matt Blackborn, President of Investment and Diversification, Starcom Mediavest Group, adds “We are the foremost innovators in the precision media space and very much welcome this exciting challenge of working with the Etihad Airways Partner airlines across all their communications platforms. This is a unique client brief and relationship as it brings together multiple brands from the same industry and is ground-breaking in the agency world.”
