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Nisreen Sarryeh joins The Qode

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Nisreen Sarryeh has joined The Qode as PR Manager. Nisreen has lived in several countries across the region and brings with her over seven years of PR experience, across many industries and markets. From planes to trains and luxury hotel resorts to luxury goods, Nisreen has worked with brands ranging from Fortune 500 companies to local businesses looking to grow their brand image. Prior to joining The Qode, Nisreen managed clients such as Boeing, Banyan Tree Hotels & Resorts, British Airways and Dubai Properties Group.

“The team at The Qode is really great and it’s very inspiring to be surrounded by a group of such passionate people,” says Nisreen. “The portfolio of clients is really exciting and I’m looking forward to working with them!”

Claire Carruthers joins Grazia Middle East

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Claire Carruthers has joined ITP as the new Fashion and Beauty Editor of Grazia Middle East and Grazia Bahrain. Claire has spent five years working across numerous UAE titles including iQ, Insider, Time Out Abu Dhabi, Emirates Woman and most recently Rolling Stone Middle East, where she developed and managed the style pages, creating the benchmark for Rolling Stone worldwide. Claire will oversee all fashion and beauty content at Grazia.

“I’m thrilled to be back at ITP as Fashion & Beauty Editor for both Grazia and Grazia Bahrain – it’s such a great title and I can’t wait to get working on some exciting projects in the New Year.”

Tim Wilkinson appointed Chairman of Bell Pottinger

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Tim Wilkinson has been appointed as Chairman of Bell Pottinger’s Middle East operations. A communications and reputation expert with extensive experience in government, corporate and brand communications, Tim has held senior communications roles both in-house as well as within leading PR companies. Prior to joining Bell Pottinger, Tim spent over 15 years at The Coca-Cola Company building and protecting its corporate and brand reputation in developed and developing countries including those in Africa, Asia, Europe and the Middle East.

“The Middle East and the Gulf is a critical part of our growing group business and during his first year with Bell Pottinger, Tim has proved that he has the experience, relationships and local knowledge to continue to make a major contribution to growing our Middle Eastern business,” says James Henderson, CEO of Bell Pottinger. “Tim has brought in major client wins, provided strategic counsel at the highest levels and has bought regional and international experience to the team. Tim’s appointment will significantly further the success of our operations in the Middle East.”

For more information visit http://www.bell-pottinger.com or call +971 (0)4 433 1527

Increase in Ad revenue forecast for MENA in 2014

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MAGNA GLOBAL, a strategic global media unit of IPG Mediabrands has released estimates for advertising revenues in 2014. The MENA region had experienced a slight drop in 2013, largely blamed on the instability in Egypt, but is due to bounce back with growth projected at over 6.3 per cent for the entire region encompassing the Middle East and Africa.

The overall global growth in advertising revenues in 2014 is expected to hit more than 6.5 per cent to reach $521.6bn, which records the strongest year-on-year growth since 2010, which had closely followed the recession. The projections show an increase from last year in global advertising revenue of 3.3 per cent, to reflect the acceleration of the global media economy in 2014. The football World Cup in Brazil, the Sochi Winter Olympics, and the US mid-term elections have been earmarked as the major non-recurring events that will contribute up to 7.5 per cent in the new year in comparison with a modest 1.8 per cent growth in 2013.

Another major contributor to rising global advertising revenue is the digital media spectrum, which has displayed the quickest growth in 2013 rising 16 per cent to $118bn. Within the sphere of digital media, mobile platforms (over 85 per cent) doubled in size to reach $16bn while social networking (over 58 per cent) generated almost $9bn in spending. Digital media also grew in programmatic trading avenues to reach $12bn globally. This mainly included real-time bidding as well as automated platforms for video and display inventory buying.

For more information, visit www.magnaglobal.com or follow @MAGNAGLOBAL