UAE – Page 14 – The Media Network

Image Nation launches “Quest for Talent”

June 15, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Image Nation launched their ‘Quest for Talent’ today across the Middle East and North Africa, in a bid to find potential TV personalities to appear on new channel, Quest Arabia. The channel will reach 45 million households across the MENA region and will appeal to a demographic of Arabic speakers, with a specific focus on male-orientated content at key times in the schedule. It will screen a combination of regionally-produced original material and content from Discovery’s library of non-fiction shows which will be edited and repurposed for the regional audience.

Applications for ‘Quest for Talent’ are open to men and women aged from 18 – 40 from across the MENA region, no media experience is necessary as Quest Arabiya will provide all the training and support necessary to launch a successful TV career. All applicants will need to do is make a short film using their phone, capturing their personality and enthusiasm.

“This is an exciting opportunity for us to uncover new talent in the region, as we build a diverse team capable of creating and delivering top-quality regional content,” says Eeman Al Ansari, Programming Executive, Quest Arabiya. “It’s an incredible opportunity for people in the Middle East to break into television and receive the support and training they need for a career in this dynamic and challenging industry.”

To apply, send your submission to talent@imagenation.ae

For further information, contact Haydn Galloway at haydngalloway@sevenmedia.ae / +971 (0)52 850 0865

Cheil MENA promotes Omar Al Jabi

June 15, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Cheil MENA has promoted Omar Al Jabi to the role of Executive Creative Director. Omar, who has held the role of Creative Director for the last two years, will continue to work on local and regional campaigns for brands such as Samsung, Coke Studio and Renault. His new role will also see him working closely with Cheil’s regional and global offices, in order to enhance creativity, inject new talent and expand the agency’s creative offerings and portfolio.

For further information, contact Adil Elaouad at adil@limelightprme.com / +971 (0)50 559 7522

Advertyze Network launches

June 15, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Advertyze Network, an agency providing high-quality digital marketing solutions, launched at a gala ceremony in the Grand Hyatt Dubai last night, with movers and shakers from the advertising industry in attendance. The network will act as a digital advertising resource, aimed at marketers to aid online advertising by allowing them to like and share successful adverts, gain reports based on activity and use an auto ad builder to create adverts within minutes.

“We at Advertyze Network are super excited by the outstanding reception at the launch event, but not surprised by the response from the market,” says Saad Siddiqui, CEO, Advertyze. “After all, the innovations on offer are exactly what advertisers need and these will be among the most talked-about, and most used digital tools to impact audiences.”

For further information, contact Rabie Riman at rriman@entourageintl.com / +971 (0)4 429 1270

Brazen secures Glider Yachts

June 15, 2015/0 Comments/in Account win /by Emily Churchill-Owen

PR and content marketing agency Brazen has been appointed the UAE & UK PR partner for Glider Yachts, a modern British yacht manufacturer specialising in superyacht engineering. Glider Yachts uses cutting edge techniques to develop handcrafted superyachts that can travel faster than their conventional counterparts. Brazen’s PR for the company will involve a strategic and tailored approach to luxury, business and yachting media, appealing to ultra high net worth individuals.

“Glider is a daring and different yacht manufacturer, so it’s important we chose a daring and different PR partner that understands our ethos,” says Robert McCall, Managing Director, Glider Yachts. “PR is a key element to our strategy and we know that Brazen, with its passion for our product, coupled with a proven track record, will ensure Glider is the most talked about superyacht this year.”

Louise Jacobson, Managing Director, Brazen adds, “Gliders are cutting edge and created without compromise – a philosophy that very much mirrors our own. Brazen operates in the UAE and the UK, so we are perfectly placed to ensure Glider Yachts achieves the cut through and buzz it deserves in both regions.”

For further information, contact Georgina Scott at georgina@brazenpr.com / +971 (0)4 428 0939

YoungNetwork wins The Gift Concierge account

June 15, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based YoungNetwork Middle East has won the account for the UAE launch of The Gift Concierge. The agency will manage all communications to media and bloggers in relation to the launch of the luxury personal gift shopping service in the region.

“We are thrilled to be a part of this exciting launch, as we believe this is a perfect fit for a region where people have so many time constraints but so much financial freedom,” says Rita Rodrigues, Managing Director, YoungNetwork.

Christianna Tsiterou, Founder of The Gift Concierge adds “Working with a boutique agency like YoungNetwork, which has an international background as well as a more hands-on and personalised touch, is ideal for a high-end service such as ours.”

For further information, please contact Alexandra Nunes at alexandranunes@youngnetworkgroup.com / +971 (0)56 265 8750

MEPRA announces recipients of the Visionary Award

June 14, 2015/0 Comments/in Award win /by Michelle J Kuehn

Members of the Middle East Public Relations Association (MEPRA) have voted for and chosen the top executives from the communications industry, as well as the corporate and government sectors, as recipients of its Visionary Award. Tara Rogers, Managing Partner, Mojo PR, won the communications agency executive Visionary Award, while Ala’A Eraiqat, Group CEO, Abu Dhabi Commercial Bank was chosen as the corporate Visionary Award winner. Maijida Ali Rashide, Assistant Directory General of Dubai Land Department & Head of Dubai Real Estate Promotion Centre was the recipient of the award in the government/not-for-profit sector.

The winners of the Visionary Award have been recognised for their impact and thought leadership over the previous years. The Visionary Awards were organised as part of the MEPRA Leadership Majlis, which was supported by destination partner Abu Dhabi Convention Bureau, as well as event sponsors Weber Shandwick MENA and MCG Associates.

“I’m delighted to have three remarkable communicators winning our first visionary awards,” says Brian Lott, Chairman of MEPRA. “Ala’a, Majida and Tara have all shown exemplary leadership in terms of their respective areas of business and enterprise, and they’ve ensured that effective communications are at the forefront of the work being done by their respective organisations.”

For further information, contact Carine Duvignaud at carine@mepra.org / +971 (0)55 948 7491

OK! Middle East promotes Lucy Wildman

June 14, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

OK! Middle East has promoted Lucy Wildman to the position of Acting Editor in the absense of Gemma White, who has commenced maternity leave. Lucy has over 12 years of experience in journalism in the UK as well as the UAE, and has been Deputy Editor of OK! Middle East since December 2013. In her new role as Acting Editor, she will oversee the day-to-day running of the magazine, as well as manage supplements and brand extensions.

For further information, contact Lucy Wildman at lucy.wildman@itp.com / +971 (0)4 444 3000

Seven Media secure Crab Tavern account

June 11, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Seven Media has won the account to manage the PR and social media for Crab Tavern. The New-York-inspired seafood eatery and bar will launch in the Media One Hotel in Dubai in July 2015. The dining hub will offer New York-style sandwiches and salads, as well as seafood favourites including crab dishes and a selection of grilled items. The restaurant is part-owned and managed by TGP International.

“We are delighted to be opening Crab Tavern, which will bring some Stateside favourites to one of the culinary capitals of the world,” says Simon Wright, Managing Director, TGP International. “We’re thrilled to have appointed Seven Media to assist us once again.”

Hollie Thomson, Lifestyle Director, Seven Media, adds “Crab Tavern will bring something brand new to Media City – relaxed, casual yet fun dining with a lively bar and strong US influences. We are excited to be managing the PR and social media for this brand new restaurant and look forward to hosting Dubai’s top media and influencers.”

For further information, contact Hollie Thomson at holliethomson@sevenmedia.ae / +971 (0)4 447 8129

house of comms retained by Marriott

June 11, 2015/0 Comments/in Account win /by Emily Churchill-Owen

house of comms has confirmed an on-going retainer to become Courtyard by Marriott’s long term PR partner for its property at the World Trade Centre, Abu Dhabi. The hotel, developed by Aldar Properties, is positioned adjacent to the city’s World Trade Centre Mall and is close to the Corniche.

“Since our official launch in March 2015, the property has gone from strength to strength,” says Richard Bleakley, General Manager, Courtyard by Marriott World Trade Centre, Abu Dhabi. “The team at house of comms did an incredible job on the launch. They really understand our brand and we are really pleased to move forward into a long term partnership with them.”

Kaja Weller, Managing Partner at house of comms added “Courtyard by Marriott’s philosophy is all about making room for a little fun and we really focused on bringing this concept to life across each and every element of the campaign. It’s no surprise that the hotel as been so well received by the people of Abu Dhabi and visitors to the city.”

For further information, contact Kaja at kaja@houseofcomms.com / +971 (0)56 131 6883

Secret Squirrel wins Ultimate Blogger Award

June 10, 2015/0 Comments/in Award win /by Emily Churchill-Owen

Karen McLean, aka The Secret Squirrel, won the Ultimate Blogger Award at the Cosmopolitan Middle East 2015 Fabulous Female Awards, held on June, 9, 2015, for her blog, www.secretsquirrelfood.com. The Awards were presented at a ceremony held at The Act, in the Shangri-La hotel, Dubai.

The blog, which launched in July, 2013, is based on Karen’s love for simple, natural and healthy food, and her philosophy that healthy food can be made fun. Karen acts as the creative mind, photographer and chef behind the blog and is currently based in Dubai.

“I’m super excited and so honoured to win the Cosmopolitan 2015 Fabulous Female Award for the Ultimate Blogger,” says Karen. “It always puts a smile on my face that I can inspire people to live a happier and healthier life every day. It feels so nice to be recognised for all my hard work and to be surrounded by such an inspiring group of women. I’m so happy to be given this amazing opportunity and I will continue to do what I love.”

For further information, contact Karen McLean at info@secretsquirrelfood.com / +971 (0)56 614 8840

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