UAE – Page 11 – The Media Network

Solutions Leisure welcomes Chorcha Harper

July 2, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Solutions Leisure has welcomed Chorcha Harper as Group Communications Manager. Having previously worked as PR & Communications Manager for Fresh Express, Chorcha also has experience with ITP Publishing where she worked on the launch of Women’s Health magazine. In her new role, Chorcha will be responsible for managing communications from Solutions Leisure managed venues such as Asia Asia, Karma Kafé and Q43.

“I’m delighted to be working for such a forward thinking and innovative company,” says Chorcha. “I have seen the Solutions Leisure brands grow rapidly in the region and cannot wait to get involved in their continuous development and the introduction of new concepts to the UAE market. Their collective experience and passion are second to none and I’ve arrived at a very exciting time for the company.”

CNN Style launches

July 2, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

CNN has launched CNN Style, a new online destination for content spanning the worlds of fashion, design, architecture, art, automobiles and luxury. The website is aimed at a cosmopolitan, global audience and throughout July will be guest edited by Architect Daniel Libeskind.

CNN Style will be a highly visual online destination, featuring galleries, interactives and a range of video and written content aimed to bring international audiences closer to shows, events, trends and personalities across a range of style genres. Launch content includes interviews with photographer David Bailey, pop artist Takashi Murakami and designer Manolo Blahnik. The website will be tailored for mobile audiences and social sharing, spanning international and U.S. Digital editions of CNN.com, CNN Arabic and CNN en Espanol, as well as being integrated into CNN Money’s digital platforms, taking its place alongside other major CNN brands and verticals such as CNN Politics and CNN Travel. CNN Style will also be integrated with TV programming. The site will be headed up by Editor, George Webster.

“CNN Style is the essential destination to be immersed in beautifully crafted, intelligent and inspiring pieces about all facets of style,” said Andrea Demaria, Vice President and Managing Editor, CNN Digital. “This is a cosmopolitan home for a broad range of content. Attracting someone of Daniel Libeskind’s calibre as our first Guest Editor is a signal of our intent as we help redefine what ‘style’ can mean to an upscale, international audience.”

PAZ Marketing retains Fetchr account

July 2, 2015/0 Comments/in Account win /by Emily Churchill-Owen

PAZ Marketing has retained the PR account for Fetchr across the UAE. Fetchr is a GPS enabled app that allows its users to send or receive anything, anywhere by using their phone’s GPS co-ordinates. PAZ will continue handle all aspects of PR in order to generate awareness and media coverage of the app.

“This is a one of a kind business and we have been enjoying the noise that has been created around the recently launched app,” says Joe Akkawi, Managing Partner, PAZ Marketing. “It has proved to be a great hit amongst the media in the UAE and we intend to continue to keep up the good work. The team has loved working on the account as it is far more interesting than a normal courier service.”

Katch International wins Gadgitech ME account

July 2, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Katch International has won the account to handle all PR for Gadgitech ME. Founded in 2007, Gadgitech ME distributes accessories for smartphones, tablets and laptops amongst other tech-based products. Katch will be handling all forms of PR for the distribution company, including communications, events support and advising on media buying as well as advertising.

“We are very excited to be working alongside Gadgitech ME, as their eclectic and diverse range of products mean that there is something for everyone,” says Stephanie Woollams, Director, Katch International.

PAZ Marketing wins Hyundai UAE account

July 1, 2015/0 Comments/in Account win /by Emily Churchill-Owen

PAZ Marketing has won the account to handle Hyundai UAE’s Digital Strategy. The Dubai-based marketing agency will be managing the motor brand’s social media accounts in order to boost its presence across the emirates.

“We are extremely excited to add Hyundai to our portfolio of multi-national clients who trust us to manage their digital strategy,” says Joe Akkawi, Managing Director, PAZ Marketing. “Our experience in the automotive industry gives us the confidence and understanding of how to position their business in a competitive environment and we are looking forward to a series of award-winning campaigns this year.”

DPQ Communications signs Loca

July 1, 2015/0 Comments/in Account win /by Michelle J Kuehn

DPQ Communications has secured the PR account for Mexican restaurant and bar, Loca. DPQ will be looking after all PR activities for the authentic Mexican restaurant, as well as assisting in the launch of a second venue in Dubai this summer.

“After acquiring a loyal fan base over the years for their authentic Mexican fare, Loca will be expanding and opening up a new venue in Souk Al Bahar,” says Katie Harvey, Managing Partner, DPQ Communications. “We are more than excited to launch this into the market and are thrilled to be working on this new account.”

MediaMost launches three-language news portal

June 29, 2015/0 Comments/in New Launch /by Michelle J Kuehn

MediaMost Publishing launches www.aviamost.ae, the UAE’s first three-language (English/Russian/Chinese) news portal to mark the 20th anniversary of Aviamost Magazine. Aviamost is a niche publication in both Russian and Chinese providing the latest news about business opportunities, hospitality, tourism, shopping and lifestyle as well as in-depth articles on fashion, jewellery and watches.

The news portal will be a link to the tourist and business establishments in the Middle East, offering access to several important services and exciting features including: daily updated UAE news, diplomatic talk, economy and business reports, tourism articles, hotel news, spa special, red carpet coverage from around the world, celebrity interviews, and details on the latest beauty, fashion trends, runway reviews, jewellery and watch collections, shopping, fine dining, bars and lounges, launches and airline news. It is internally managed by the MediaMost English, Russian and Chinese editors.

“We are extremely pleased to launch this exciting news portal, in correlation with the title’s 20^th anniversary,” says Fady Bostany, Executive Director, MediaMost Publishing. “We believe this site will offer a new type of connection for residents and tourists alike, especially with the ability to reach the Russian and Chinese audiences in their first language.”

David Brady joins DABO & CO

June 29, 2015/0 Comments/in Movers & Shakers /by Michelle J Kuehn

DABO & CO has appointed David Brady as Group Account Director. Having previously worked at London-based strategic marketing and communications consultancy, freuds, David brings a wealth of knowledge and will be working with clients that include Nike, Yas Waterworld, d3, Miral and WWE.

In his new role, David will apply the experience he’s acquired from 14 years of planning and implementing integrated consumer brand campaigns in the UK, across DABO’s diverse client list.

“I wanted to join an agency that could offer its clients a truly integrated approach to PR and DABO & CO is the clear choice for me in this region,” says David. “The acquisition by Edelman can only strengthen its position, making this a very exciting time to start working alongside some of the most creative and strategic talent in our industry.”

SMG MENA appoints Mohit Lodha

June 28, 2015/0 Comments/in Movers & Shakers /by Michelle J Kuehn

Mohit Lodha has been appointed as Regional Director of Human Experience at Starcom MediaVest Group (SMG) MENA. Having been with SMG MENA for seven years, Mohit joined as Media Manager and in his most recent position as Human Experience Strategist at MediaVest MENA contributed in evolving the agency’s media thinking and delivering effective and award-winning campaigns, locally and internationally.

In his new role, Mohit will work alongside the agency network’s teams on Content@Scale – SMG’s proprietary real-time content marketing platform, and will drive effective and forward thinking work across client verticals to build on consumer connections. He has also been assigned to represent the MENA region in SMG’s Global Product Committee (GPC), where he will lead on raising the output and quality of the agency’s regional product.

Promotion at House of Enspa

June 28, 2015/0 Comments/in Movers & Shakers /by Michelle J Kuehn

House of Enspa, a Dubai-based grooming company, has promoted Bianca Ellis to Assistant PR and Marketing Manager across two of the collection’s premium home grown beauty concepts, The Nail Spa and Marquee.

Bianca has been with the company since the launch of the Marquee brand in November 2013, when she was hired as PR & Marketing Executive to assist with the launch. In her new role, Bianca will continue to work across various marketing activities but with a focus on driving PR & events as well as the implementation of social and digital strategy across both brands.

“Digital has become such an important part of our daily lives and I am extremely excited about strengthening our online and digital strategy to enhance and support our overall marketing efforts,” says Bianca. “It’s a really exciting time to be a part of the The Nail Spa and Marquee team, with new location developments and new launches, our focus on online and PR will be extremely important to the growth of both businesses.”

For further information, contact Bianca at bianca@houseofenspa.com / +971 (0)4 323 2288

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