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Twitter redesigns Twitter for Business website

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Twitter has relaunched its Twitter for Business website – business.twitter.com – which includes a redesigned look and reorganisation of the platform’s content. In an official blog post, Russ Laraway, Head of Small and Medium Businesses at Twitter, offered a break-down of the redesigned website, which includes content now being split into four sections for easier navigation –

1. Basics: everything you might need to know to get started on Twitter, from terminology to creating an effective content strategy.

2. Solutions: step-by-step guidance on how Twitter Ads can accomplish five business objectives – growing followers, finding leads on Twitter, driving website clicks and conversions, boosting Tweet engagements and driving app installs or engagements.

3. Success stories: read about how businesses are using Twitter Ads to achieve a variety of marketing objectives.

4. Resources: access guides, research, videos and event programming to build your Twitter expertise, all in one place.

“Whether your business is just starting to use Twitter or you’re a seasoned pro, you can find educational resources, research, advertising solutions and real-life examples that are relevant for your business needs,” says Russ Laraway.

Over the coming weeks and months, Twitter aims to continue adding new content and features to the website.

Twitter tests ‘buy’ button in the USA

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Twitter has introduced a ‘buy’ button to a limited number of users on its US service. A number of people on iOS and Android will start to see tweets which include an option to buy products directly from their timeline – shifting the social media platform into the e-commerce arena.

“We are beginning to test a new way for your to discover and buy products on Twitter,” says Tarun Jain, Group Project Manager, Twitter. “For a small percentage of US users (that will grow over time), some Tweets from our test partners will feature a ‘buy’ button, letting you buy directly from the tweet.”

According to Tarun in his blog announcement, an entire purchase can be completed with only a few clicks. Tapping the ‘buy’ button will lead to additional product information and you will be prompted to enter your shipping and payment details – which will be encrypted and stored after your first transaction. With that complete, the order will then be sent out for delivery.

To launch the new commerce system, Twitter has partnered with a small group of brands which includes shopping platform Fancy, click payments provider Stripe, e-commerce brand Gumroad and merchandise and ticketing company Musictoday.

Twitter is also starting the test with a group of artists, brands and nonprofit organisations, including Burberry, Eminem, (RED), Pharell and Panic! At The Disco.

Twitter opens analytics dashboard to all users

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Twitter has released an analytics tool called the tweet activity dashboard, which aims to assist social network users in learning more about the impact of their tweets. Initially released to advertisers and verified users in July of this year, the analytics dashboard now allows all account holders to see how people are engaging with their tweets in real-time, comparing tweet activity from month-to-month and presenting how tweets are trending over time. By clicking on any tweet, it is now possible to get a detailed view of the number of retweets, replies, favourites, followers or clicks that each tweet receives. Tweet metrics are also available through the tool.

Currently, the dashboard is open to Twitter accounts that have been open for at least 14 days and available for tweets in English, French, Japanese or Spanish.

To access the tweet activity dashboard, visit analytics.twitter.com