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MSL Group opens office in Turkey

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Dubai-based communications and engagement company, MSL Group Middle East, part of Publicis Groupe, has expanded into Turkey. Being its 107th office worldwide, the new office will be a part of a strong integrated offering in Turkey that will feature the capabilities and expertise from Publicis Istanbul, Publicis Healthcare, Leo Burnett, Starcom and Zenith. The new office will see the appointment of Mehin Öner as CEO, making Istanbul the 34th branch in the MSL network led by a woman.

“The move links the PR capabilities in Turkey to MSL’s global practice and sectors as well as best-in-class strategic counsel, creative services and best practices that MSL provides around the world,” says Mehin Öner, CEO, MSL Group, Turkey. “By working as part of the MSL global network, and closely with our local Publicis sister agencies, we offer our clients a distinct strategic, data-driven and holistic solution that meets their broadest communication and business needs.”

Guillaume Herbette, Global CEO, MSL Group, continues, “The addition of Istanbul is strategically important to our global network as it is situated at the crossroads of Europe, the Middle East and Asia, all where the MSL network is exceptionally strong.  We have been eager to move into the Turkey market for some time now. Clients across our global network will benefit from our presence in Turkey where we now have a solid on-the-ground team with a deep understanding of the local marketplace and strong relationships, community ties and social connections.”

 

New Op-Ed Columnist joins Arab News

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Saudi Arabian daily newspaper, Arab News has welcomed Yasar Yakis to the role of Op-Ed Columnist. Previously Turkey’s Foreign Minister, Yasar is recognised as a founding member of Turkey’s ruling Justice and Development Party and most recently worked at Oxford University as Senior Associate Member. In his new role, he will write a weekly column on Turkish, Arab, regional and international affairs that will be featured on Arab News’s print and online editions.

“Yakis joins the newspaper’s growing pool of influential columnists,” says Faisal J. Abbas, Editor-in-Chief, Arab News. “Mr Yakis brings a broad global knowledge, many years of experience as Turkey’s chief diplomat, as well as a deep understanding of Arab affairs. We are thrilled that he has joined our pool of expert opinion writers.”

Cicero & Bernay expands into Turkey

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Public relations consultancy, Cicero & Bernay has signed a new affiliation with Turkey-based PR and social media agency, Miya PR & SM, to expand its operations to Turkey. The affiliation will see both parties combine their strength and capabilities to shape and deliver creative communication strategies, as well as collaborate on client projects and new business efforts across the region.

“This partnership empowers both of our agencies to provide high-quality communication campaigns in a key market at the crossroads of Europe and Asia and we are delighted to offer our clients enhanced PR capability that an affiliation with C&B brings,” says Burcu Meriç Durak, Founder, Miya PR & SM. “I believe that our understanding and insights perfectly complement each other and that through our combined efforts we will deliver the best-in-class communication campaigns for our clients.”