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Darine El-Khatib joins Turner International

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Turner International Middle East, North Africa and Turkey (MENAT) has appointed Darine El-Khatib to the role of Senior Director of Creative Strategy and Brand Development. With extensive experience in the creative and media sector, Darine previously worked with Takhayal Entertainment, later acquired by Discovery Networks in 2012, were she held several positions including, Head of Productions and Creativity Services, Head of Channel for Fatafeat TV and most recently Channel Director for MENA. In her new role, she will oversee the programming, creative and marketing activities for the MENAT region and report to Tarek Mounir, Vice President and General Manager of Turkey, Middle East, North Africa, Greece and Cyprus as well as work on developing new services and products to further expand Turner’s scope and competitiveness. She will also lead the content and brand teams and be responsible for developing editorial strategy, as well as driving relationships with partners.

“We were very impressed with Darine’s comprehensive understanding of the industry and rich portfolio of experience,” says Tarek Mounir, Vice President and General Manager Turkey, Middle East, North Africa, Greece and Cyprus. “Her appointment as Senior Director of Creative Strategy and Brand Development is a great asset to Turner and we are confident that, with her great repertoire of professional endeavors, she will be a driving force for our company.”

Turner EMEA appoints new VP

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Turner Europe, Middle East and Africa (EMEA) has promoted Tarek Mounir to the role of Vice President and General Manager Turkey, Middle East, North Africa (MENA), Greece and Cyprus. Previously General Manager for MENA, Turkey, Greece and Cyprus, in his new role Tarek will be reporting to Giorgio Stock, President, Turner EMEA, where he will continue to lead the region as well as be more involved in with the company on a senior level.

“This promotion recognises Tarek’s role in aggressively developing Turner’s presence in the region and driving significant growth, across both free to air and pay TV platforms and in the non-linear space,” says Giorgio.

Rani Raad, President, CNN International Commercial, adds “Tarek has done an outstanding job of building strong teams whose creativity and enterprise across Turner’s expanding Middle East portfolio have helped drive an overall growth trajectory in an increasingly important market.”