Snapchat launches Chat 2.0
Snapchat has evolved it’s chat offerings in one update. The newly launched Chat 2.0 will allow users to send multiple chats to other users, start talking or video chatting immediately and provides the option for voice notes as well as video chats. The update will also see the introduction of Auto-Advance Stories which now automatically loads new stories into a continuous stream and lets users skip through or exit stories quicker. Snapchat will also be refreshing its terms of service and privacy policy in an effort to make these clearer. These updates are a potential new way for brands to enhance communications with their customers through live stories and creative content, with chats becoming more interactive and now allowing for video, text, audio and drawing to take place simultaneously within the same interface.