Posts

New Snapchat show launched by CNN

/in , /by

CNN has launched new Snapchat show, The Update globally. The new daily show will provide a rundown of the biggest news from CNN’s anchors, correspondents and reporters from around the world to be published throughout each day and time zone as well as feature rolling updates as breaking news segments. The show will be featured on Snapchat’s shows section and would be accessible by Snapchat users and subscribers of The Update.

“In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone,” says Samantha Barry, Executive Producer for Social and Emerging Media, CNN. “So, we’re serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video.”

Snapchat introduces advertisements in the US

/0 Comments/in /by

In a bid to increase its revenue, Snapchat has announced that it is introducing ads for users in the United States as of this weekend. According to a blog post by the social media app, an advertisement will be placed in the ‘Recent Updates’ section of the app, but will not use data to target users individually and will not appear in either Snaps or Chats.

“The best advertisements tell you more about stuff that actually interests you. Some companies spend a lot of time and collect a lot of data about you to figure that out. The product we’re releasing is a lot simpler.”

This is the first time that Snapchat has integrated paid content into the app, with users given the choice of watching the ad, which will disappear after being viewed or within 24 hours – similar to the way that individual Snapchats are currently used.

Snapchat settlement resolves ownership dispute

/0 Comments/in /by

Messaging service Snapchat has ended a bitter dispute over the app’s origins in a private settlement. In a legal battle that has extended for over a year, Snapchat’s CEO Evan Spiegal and CTO Bobby Murphy have acknowledged that the idea for the company included ousted Co-Founder Frank Reginald ‘Reggie’ Brown IV.

With the company now valued at least $10 billion, Brown claimed to own one-third of the company alongside the two Founders as the original idea came when the three had been students at Stanford University, and that Spiegal and Murphy had kicked him out just one month before the app launched in July 2011.

“We are pleased that we have been able to resolve this matter in a manner that is satisfactory to Mr. Brown and the company,” says Evan. “We acknowledge Reggie’s contribution to the creation of Snapchat and appreciate his work in getting the application off the ground.”

Terms of the settlement have not been made public.