FP7 wins Dubai resort destination
The UAE branch of FP7 has won the advertising pitch for Dubai’s luxury resort destination, Atlantis The Palm. Opened in 2008, Atlantis is an ocean-themed resort destination that features a variety of marine and entertainment attractions. As the brand’s communication agency, FP7 will be responsible for creating a long-term brand platform for Atlantis as well as developing advertising strategies for the year 2017.
“Atlantis is a true destination for tourists and residents alike and It has a great story that needs to be told to the young and old and its hospitality offering really serves every kind of taste and age,” says Sasan Saeidi, Managing Director, FP7 UAE Group. “We are delighted to be partnering with Atlantis and their great team. Our team is working on really exciting ideas and we cant wait until it hits the market.”