Fork Media and Ziff Davis to launch Mashable in the Middle East
Media and ad tech company, Fork Media has partnered with Ziff Davis to launch Mashable in the Middle East. Falling under the umbrella of Ziff Davis, the multi-platform media brand offers entertainment worldwide including content on technology and digital culture. The partnership aims to create engaging and offbeat English and Arabic content for the MENA region and provide publishers, brands and advertisers a platform to reach a premium audience.
“We entered the Middle East market three years ago as our first international foray and it has grown since then to get huge adoption for our ad-tech platforms and also launch media properties like Curly Tales and Mashable, after successful launches of the same in India,” says Samar Verma, CEO, Fork Media. “Our strong partnership with Ziff Davis continues to grow beyond India with the integrated approach of content, sales and marketing providing the right localisation strategy for these globally popular brands.”