eBay to launch its first global brand campaign
eBay is launching its first ever global brand campaign entitled ‘Shop the World’, in preparation for the run-up to the Christmas shopping season. The brand advertising campaign officially debuts in the United States tomorrow and in the UK on October 20, with plans to roll out across Australian and German markets in the coming weeks and more countries expected to be added in 2015.
The campaign has been developed in partnership with Goodby Silverstein & Partners and seeks to show how anything – be it a marathon, music festival or film screening – can act as inspiration for consumers, highlighted by the purchasable items within white boxes that appear throughout the advertisement. Running across digital, television, mobile and social channels, the 60-second campaign will aim to showcase the vast range of over 800 million listings on offer at eBay.
“The strength of the eBay brand represents the strength of our business and our entire community,” says Richelle Parham, Chief Marketing Officer, eBay North America. “Whether you’re seeking street style from Berlin or the perfect guitar to unleash your inner Jimi Hendrix, you will find an unmatched assortment of authentic new and vintage inventory from experienced eBay sellers to help fulfil your passion.”