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Rachel Lewis gets promoted at markettiers

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Broadcast and specialist agency, markettiers has promoted Rachel Lewis to the role of Account Manager. Having joined markettiers in 2017, Rachel most recently held the role of Senior Account Executive, where she supported the team with creative consultancy and worked with both PR agencies and clients across key projects such as the Guinness World Record breaking live stream for Al Marjan Island over New Year’s Eve. In her new role, she will be responsible for delivering quality video content and harnessing both agency and direct client relationships to deliver outstanding broadcast campaigns with content at their heart. She will also produce live streams, video news content, directing as well as managing film shoots and creating video content that mobilises audience behaviour and delivers a tangible ROI for clients.

“With a background in video production and PR, markettiers was a perfect fit for me right from the start,” says Rachel. “I’ve been lucky enough to work with some fantastic brands on some ambitious, innovative projects that have video content at the heart, from creating video news content to delivering outstanding international and regional coverage, to engaging with new audiences through video content on social channels. I truly believe that the media landscape is changing and I’m proud to be part of a forward thinking agency that specialises in the power of broadcast.”

markettiers officially appoints Rachel Lewis

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Having worked with markettiers since June 2017 as freelance Senior Account Executive, Rachel Lewis has now officially been appointed to the role of Senior Account Executive. Rachel previously worked with Edelman DABO, where she was an integral member of the consumer team across technology, entertainment and arts, and culture sectors. In her new role, she will work on key projects with both PR agencies and directly with clients on broadcast-driven campaigns and consumer activations, across industry sectors. She will also support the team with creative consultancy across content creation, managing the production and delivery of this content and undertaking targeted media relations that ensure campaigns deliver for both clients, brands and media owners.

“I’m delighted to be joining the region’s dedicated broadcast specialist,” says Rachel. “markettiers MENA have been delivering some of the most exceptional digital and video-led campaigns in the region since their inception in 2014. As a firm believer in putting content at the heart of campaigns, I’m excited to bring my knowledge and passion in both PR and video production to help create more memorable campaigns for clients.”

Facebook launches Workplace

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Facebook has announced the launch of its new business-connecting tool Workplace, to help organisations and employees collaborate across the MENA region. Workplace will serve as a communications platform that will include familiar Facebook features such as; news feed, groups and messages, as well as dashboards with analytics and integrations, which is a new Workplace-only feature.

“Facebook has spent its first 12 years connecting people in their personal lives. With Workplace, we are now able to help users improve productivity through collaboration on a platform that they are already familiar with,” says Jonathan Labin, Head, Facebook MENA. “We now want to help companies in the MENA region build connections between co-workers and transform how teams work together. Organisations are stronger and more productive when everyone comes together.”

Vipen Sethi, CEO, Landmark Group adds “For a large and diverse company like ours, Workplace is an ideal solution for our employees to connect and collaborate faster and more efficiently across teams and regions. Landmark employees also have the option of using the Workplace App in Arabic, which is especially great for Arabic-speaking team members.”

Facebook welcomes Shant Oknayan

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Facebook has appointed Shant Oknayan to the role of Head of e-Commerce, Retail and Online Services at Facebook in the Middle East, North Africa and Pakistan. Shant has over 15 years of experience in leading business development, with subject-matter expertise in digital and investment strategies for governments and corporations, having most recently headed up Google’s market development for small & medium businesses in the Middle East and North Africa. In his new role, he will lead efforts to enable e-commerce, retail and online services businesses in the region to scale growth and engage with consumers on Facebook.

“This is a very exciting time to be in the online industry in MENA,” says Shant. “Facebook’s 120 million users in the region are not only active on mobile, but they are looking at innovative products while evaluating services and transacting online. This creates opportunities for established businesses, particularly in the e-Commerce and retail space, as well for the vibrant start-up community here. At Facebook we want to partner in their growth, leveraging the power of technology, to help build the region’s economy.”