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Yi-Hwa Hanna joins Edelman Dabo

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Edelman Dabo has appointed Yi-Hwa Hanna to the role of Senior Content Manager. Bringing with her a wealth of experience in journalism, Yi-Hwa previously worked with ITP Media Group, as Deputy Editor for Good Housekeeping Middle East and most recently as Editor-in-Chief of Women’s Health Middle East. In her new role, she will be working with the brand teams on content management, strategy and creation.

“Content strategy and management is a relatively new discipline, and is one that continues to evolve as content creation and the way we communicate continues to do so in the changing media landscape,” says Yi-Hwa. “It’s an exciting role to be in and a great way to utilise a diverse skill set in creating impactful, lasting, and effective perceptions whether that’s in the scope of branding, communications marketing, or indeed, even the broader publishing industry. I’m thrilled to be entering the next phase of my media career not only in this great position, but also with such an innovative, thought-leading, progressive and creative company like Edelman Dabo, where both the company itself and the staff are among the most well-reputed in the industry.”

Access Influence launches new marketing tool

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Dubai-based company, Access Influence has launched a new digital platform that connects brands directly to their consumers. The new tool offers scalable opportunities in word of mouth marketing by not only rewarding the consumers for sharing experiences about brands they relate to, but also allowing brands to give back to consumers who become brand advocate and increase their market exposure. The new platform allows brands once signed-up, to create briefs, track their campaigns, preview proposed content and will filter prospective influencers or brand advocates to fit their campaign objectives.

“Spending money on advertising is becoming less and less effective due to general ad blindness,” says Nour El Chaar, CEO and Founder, Access Influence. “Overall, by creating real conversations within relevant communities, the overall authenticity of the brand is elevated, while influencing purchase decisions among more like-minded and trusted consumers such as friends, family members and peer-groups.”

MEPRA 2017 now open for entries

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The 2017 Middle East PR Association (MEPRA) Awards are now open for submissions. The award will bring together small agencies, in-house teams and global players in the Middle East PR business, with an aim to recognise and serve as a benchmark for the most inspiring and creative communications work in the industry. This year’s awards will have 20 campaign categories and will see the launch of two new categories, ‘Crisis Communications’ and ‘Best use of Influencers’ to celebrate the best campaigns from across the region. Entries for the awards will be open until October 12 with the candidates shortlisted to be announced on November 5 and the winners to be revealed at the 2017 MEPRA Awards Gala set to take place on December 6 at the JW Marriot Marquis Hotel, Dubai.

“The MEPRA Awards is the moment each year when our industry stops to recognise its best,” says Ray Eglington, Chairman, MEPRA. “At the MEPRA Awards we celebrate what we have achieved and inspire each other to do even better. I look forward to seeing the groundbreaking entries this year.”

Duha Shabib joins Galeries Lafayette and BHV MARAIS

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Galeries Lafayette and LE BHV MARAIS, part of the Galeries Lafayette Group has appointed Duha Shabib to the role of PR and Social Media Manager. Duha previously worked with Hill+Knowlton Strategies as Account Executive and most recently with Chalhoub Group as Senior PR Executive, where she handled the Group’s concepts stores including, TRYANO, Wojooh and Tanagra. In her new role she will be managing all communications and social media platforms for Galeries Lafayette and BHV MARAIS. She will also be responsible for promoting the brands different categories including, interior design, food, women and men’s fashion across the region.

“I am thrilled to have the opportunity to be handling Galeries Lafayette and LE BHV communication department and looking forward to making a positive contribution to the organisation,” says Duha.