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New promotion at Horizon FCB

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Dubai-based advertising agency, Horizon FCB has promoted Reham Mufleh to the role of Deputy General Manager. Reham joined Horizon FCB in 2014 as Group Account Director and most recently took on the role of Client Service Director, where she headed the agency’s business unit and was instrumental in launching the Horizon FCB magazine. In her new role, she will work on building smart solutions and growing the agency’s creative product. She will also focus on moving the agency forward by ensuring it delivers on its purpose while being relevant to the marketplace.

“Joining the Horizon group has empowered me to showcase my capabilities and creativity,” says Reham. “With the continuous support of our leadership at Horizon FCB, the Group Managing Director, Mazen Jawad and the Horizon FCB team, I’m keen on taking the agency to new horizons, building smart solutions for our clients, expanding our portfolio further, excelling our creative product and of course driving growth. I’m definitely looking forward to being part of this exciting journey.”

Al-Ittihad partners with The Wall Street Journal

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Abu Dhabi-based Arabic newspaper Al-Ittihad, part of Abu Dhabi Media, has partnered with The Wall Street Journal (WSJ) to expand its readership across the MENA region. The new partnership will grant Al-Ittihad access to additional news stories, features, opinion pieces, videos and infographics to share in English and Arabic across its digital platforms. The collaboration will also see Al-Ittihad subscribers after January 19, 2018 enjoy a one-year subscription to access the digital edition of WSJ.

“This strategic partnership between Abu Dhabi Media and The Wall Street Journal is in line with our efforts to reach a wider audience and to position us as the leading and most diversified media organisation in the UAE and the wider region,” says Ali Bin Tamim, Director General, Abu Dhabi Media.

Jonathan Wright, Global Managing Director, The Wall Street Journal and Dow Jones, adds “Al-Ittihad continues to set the standard for Arabic-language news as the first and oldest newspaper in the region. This partnership enables us to deliver The Wall Street Journal’s world-class business, economic and political news and commentary to Al-Ittihad readers, reaching an even wider audience in the UAE. I look forward to seeing our collaboration with Abu Dhabi Media grow and mature as we move forward together.”

Instinctif Partners Middle East makes new appointments

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International business communications consultancy, Instinctif Partners Middle East has made new appointments following its expansion. Rima Ali will take on the role of Senior Consultant having most recently worked with Hanover Middle East across clients such as Du, S&P Global and Dar Properties. In her new role, she will deliver strategic advice, manage content generation and provide media training for Instinctif Partners’ client network across the Middle East.

Also joining the team are Aashti Bawa and Rami Fahmi as Consultants. Aashti most recently worked with FTI Consulting, where she worked across a multifaceted communications offering for clients such as Bloomberg and Takaful Emarat. Rami, also worked with FTI Consulting, where he supported clients such as Manazel Real Estate and CFA Institute with corporate and financial services. In their new roles, they will work across Instinctif Partners’ portfolio of clients and manage the content as well as the media relations for the regional and international press.

“We’re proud of our achievements in 2017, having built a first-class client portfolio, for which we delivered exceptional results,” says Samantha Bartel, Managing Partner, Instinctif Partners Middle East. “We’re looking ahead to 2018 with a strong new business pipeline and a number of important and exciting projects planned for our existing clients. This is the perfect moment to grow and diversify our team, so we’re very pleased to welcome Rima, Aashti and Rami on board.”

Alex Bowen joins TishTash

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Dubai-based marketing and PR agency, TishTash has appointed Alex Bowen to the role of Senior PR Account Manager. With over eight years of experience, Alex previously worked in the UK before moving to the UAE and working across brands such as Ralph Lauren, Jaeger and Stylebop.com. In her new role, she will manage a number of accounts under TishTash and family focused division, TishTashTots such as Rossano Ferretti Hair Spas, Mums and Bumps and Champion Cleaners.

“I am thrilled to be joining the TishTash team, they have a fantastic reputation within the industry and a strong, exciting client portfolio that really aligns with my interests and experience,” says Alex.