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Bruce Clay Middle East makes new appointments 

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Dubai-based digital marketing agency, Bruce Clay Middle East (BCME) has made structural changes to its team as a part of its expansion plans. Afsha Walele has been appointed to the role of Senior Account Manager – SEO. With over seven years of experience, Afsha most recently worked in India where she handled various clients around the APAC region including J&J. In her new role, she will manage the team on a day-to-day basis and handle the agency’s clients across multiple verticals. Joining the team from Egypt, Khalid Semary has been appointed to SEO Executive. In his new role, he will support the SEO Managers, provide support for the Arabic team and run SEO campaigns. With a wealth of experience in client servicing, BCME will also see the appointment of Rifa Thanvi to the role of SEO Executive. In her new role, she will balance client needs and the technical knowledge to make it happen. Sana Ashraf, a recent graduate, joins BCME as Bilingual Copywriter. In her new role, she will aid the team in delivering client content requirements.

“In a very short time, we have managed to capture a sizeable market share, acquiring some very prestigious and respected names,” says Neal Patel, Managing Director, BCME. “We believe in providing industry-leading knowledge to our clients, and this means that our team needs to be top notch. Partners, old and new, have seen that our level of knowledge in relation to SEO and digital on the whole, is second to none, hence we have seen a sharp increase in pitch wins during 2018. We expect this trend to continue and for the SEO team to double in size by the end of the year.”

Acorn Strategy makes new appointment 

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Marketing and communications consultancy, Acorn Strategy has appointed Marina Milic to the role of Account Manager. With a wealth of experience in marketing and PR, Marina previously worked at a senior level in the hospitality industry for 12 years, where she was integral to numerous award-winning restaurant launch openings.

“I am ecstatic to join the incredible team at Acorn Strategy and look forward to providing a thoughtful and innovative approach to helping our clients achieve their marketing and PR goals,” says Marina.

House of Comms makes new appointment 

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Integrated communications agency, House of Comms has appointed Mark Shahroozi to the role of Account Executive. With a Masters Degree in Business Management and Marketing, Mark is passionate about social media marketing and joined House of Comms as an intern. In his new role, he will work across a variety of brands such as Under Armour, MMI Group, Nutrabolt and Fujifilm Middle East.

Given I am a recent graduate, House of Comms has already given me tremendous exposure to some of the UAE’s biggest brands,” says Mark. “The team has been so welcoming since I joined and I have already learned so much. I really look forward to growing my skills and progressing here.”

Jamie Wilks, Managing Partner, House of Comms continues, “Mark started at House of Comms as an intern and within just a week we knew he was a great fit for the team. Mark has proven that he has what it takes to make it happen on his accounts. He has an innate ability to come up with creative social ideas and has been instrumental in supporting both clients and his teams.”

Memac Ogilvy opens new Cairo Office

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Memac Ogilvy has embarked on a major reshuffle of its Egypt operations, starting with the launch of a new Cairo office in Technology City. The new office marks the first stage of a renewed commitment to modernising its services in Egypt and the company aims to bring its new operating system and restructure to its Cairo team.

“Egypt has long been an important market for us, and we’re proud of the influential history we have here, from the launch of the New Suez Canal, to the Egypt Post, to Cairo’s Ministry of Finance,” says Edmond Moutran, Chief Executive Officer, Memac Ogilvy. “Today, the nation is going through significant growth measures, which is vastly important from a social, economic, and cultural perspective. This is an era we are committed to playing a key role in. Our 20-year history in the country allowed us to recognise the opportunities that exist, and we intend on contributing through our talented resources, services, and operations.”

We Are Social acquires Socialize

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Global creative agency network, We Are Social has acquired a majority stake in UAE-based digital agency Socialize as part of its expansion into the MENA region. The move sees We Are Social’s global workforce top 700 staff members, based across 11 offices in nine countries. Socialize will continue operating as an independent brand while taking advantage of We Are Social’s global infrastructure and agency ecosystem.

“We Are Social’s entrepreneurial spirit and future-focussed offering makes it the perfect strategic fit for Socialize,” says Akanksha Goel, Founder and Managing Director, Socialize. “We’re looking forward to joining forces with a network that is so like us from both a cultural and working practice perspective, a forward-thinking partner who shares our vision of the future and a global ecosystem that allows us to deliver greater value to our clients.”

Robin Grant, Chairman and Co-Founder, We Are Social continues, “We’re incredibly excited to be welcoming Akanksha and the rest of the Socialize team to the We Are Social family. They’re kindred spirits who share our creative culture and passion for social. As one of the fastest-growing and most dynamic regions in the world, the Middle East is absolutely crucial for our global clients and having Socialize as part of our network has fulfilled a long-held ambition.”