PR – The Media Network

Leo Burnett Dubai to represent Lenovo

December 22, 2018/in Account win, Featured /by Suad Ashimi

Leo Burnett Dubai, part of Publicis Groupe has been appointed to represent Lenovo in the Middle East and Africa. Founded in 2009, the technology brand offers consumers a range of products from smartphones to laptops. Leo Burnett will provide strategic support to the team at Lenovo while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives.

“Lenovo is a pioneering technology brand, and the scope of its advertising brief reflects this,” says Kamal Dimachkie, COO, Publicis Communications MEA. “We are delighted that Lenovo has chosen Leo Burnett as its preferred partner. We are confident that our comprehensive advertising solutions will create a broad spectrum of possibilities for interaction, optimize visibility and help maintain Lenovo’s leadership in the region.”

Zia Creative Network to represent Dubai Police campaigning initiative

December 22, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based advertising agency, Zia Creative Network has been appointed as the PR partner for the Dubai Police’s SPS voting campaign. The objective behind the massive voting campaign aims to deliver Smart Police Services to all the communities in the residential and commercial areas to save the public’s time and effort. Zia Creative Network will develop an effective and creative strategy to assist the Dubai Police to promote its SPS voting campaign among the masses and invite people to vote for the initiative.

“We have a strong association with Dubai Police and have successfully run several campaigns for the esteemed organisation,” says Waseem Yakdi, CEO, Zia Creative Network. “Devising a strong voting campaign for SPS Initiative has been a formidable challenge for us since it is the first Smart Police Station in the world which has also received a Guinness record. Despite the challenge, we took the responsibility to maximise the exposure among the community and make the voting campaign successful.”

Active DMC makes new promotions

December 22, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Lauren Brush and Stanislava Burianek to the role of Associate Account Directors. With a combined ten years of experience in public relations and communications, Lauren and Stanislava, and with four years within the agency, most recently held the role of Senior Communications Consultants. In their new roles, Lauren will lead a portfolio of healthcare, technology and industry clients and focus on expanding the healthcare division in the agency while Stanislava will handle all banking and finance clients while providing quality marketing and PR services.

“Lauren and Stanislava are ready for their extended leadership roles that include driving agency business growth and servicing clients’ diverse communication needs across Middle East,” says Sawsan Ghanem, Managing Partner, Active DMC. “I believe the road to successful growth and expansion is to focus on nurturing the talent from within and supporting leadership opportunities. Lauren and Stanislava possess a strong can-do attitude and complement each other. We look forward to seeing them assume their new senior roles and achieve further great results for our clients, partners, team and agency.”

Briar Prestidge International to represent Jessica Jarlvi

December 22, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing, branding and reputation building agency, Briar Prestidge International has been appointed to represent Jessica Jarlvi in the UAE. After winning the Montegrappa Prize at the Emirates Festival of Literature, the thriller author signed a book deal and released her second book this year. Briar Prestidge International will handle all digital PR and integrated marketing solutions for Jessica Jarlvi in the Middle East.

“We are thrilled to have an internationally acclaimed author, Jessica Jarlvi, in our portfolio,” says Briar Prestidge, CEO and Founder, Briar Prestdige International. “Jessica Jarlvi’s books are gripping, dark and extremely addictive page turners that are impossible to put down. Her debut novel, ‘When I Wake Up’ reached number one on the charts and her critically acclaimed book ‘What Did I Do’ has received awesome reviews from around the globe.”

TishTash wins annual beauty expo

December 22, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed as the PR Partner Professional Beauty 2019. Set to take place on February 17 and 18, 2019 at the Festival Arena, the beauty trade expo showcases the best known hair, skin, make-up, nails and furniture brands every year. TishTash will be responsible for management of the show press office and communications and hosting of the press and influencer lounge at the show.

“We have worked very closely with the team at Professional Beauty for many years and there is never anything more flattering than when a publisher selects you to represent them, as it shows you must be doing something right,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “We are excited to see the show go on to even bigger things in 2019 and to play a role in supporting this.”

Empyre Communications wins Japanese restaurant

December 19, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based full service agency, Empyre Communications has been appointed to represent Spheerz in the UAE. Founded by Ahmed Tahnoon, the homegrown concept offers contemporary Japanese dishes, inspired by the streets of Osaka with a modern take on classic dishes. Empyre Communications will provide integrated PR services and social media support for the restaurant concept in the UAE.

“Adding Spheerz to our F&B clientele is an exciting time for us,” says Stephanie Farah, Founder and Managing Director, Empyre Communications. “We love homegrown concepts, being one ourselves, and to play an active part in the success of an ideated F&B outlet such as Spheerz is truly an experience we are proud to be part of!”

In2 Consulting re-appointed to represent F&B conference

December 16, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based strategic corporate communications consultancy, In2 Consulting has been re-appointed by Bench Events to handle all PR and communications for the Global Restaurant Investment Forum (GRIF) 2019. Set to take place on February 25-27, 2019, at the NH Collection Grand Hotel Krasnapolsky, Amsterdam the forum aims to bring investors and restaurant leaders together to discover hot concepts from around the world. In2 Consulting will focus on strengthening GRIF’s position as the facilitator of investment decision-making within the restaurant space.

“As hospitality professionals ourselves, this event epitomises our shared commitment to the industry and we are delighted to support GRIF as it continues its growth in the region and beyond,” says Anne Bleeker, Managing Partner, In2 Consulting. “From the first event of its kind in KSA, through to the latest developments in the European food scene, we are thrilled to be working on yet another fantastic roster of content as momentum gains towards GRIF 2019.”

Havas Paris and Havas Dubai to represent COFREX

December 16, 2018/in Account win, Featured /by Suad Ashimi

Havas Paris and Havas Dubai has been appointed to work with French exhibition company COFREX for the French Pavilion at the Expo 2020 Dubai. The event will unveil of the pavilion’s selected design followed by projects highlighting construction milestones and PR campaigns on site. Havas Paris and Havas Dubai will develop and implement its PR and influencer strategy to promote France’s national ambitions at the event while assembling a team of dozen press relations and social media and influencer experts in both countries.

“We are particularly proud of this new project, which will spread the word about France’s strengths at the Expo 2020, one of the most famous global events,” says Julien Carette, CEO, Havas Paris. “It combines all our areas of expertise – advisory, PR, influence, media, e-media and content production – to meet the French Pavilion’s deep and diverse communication topics.”

Briar Prestidge International to represent mobile application

December 16, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing, branding and reputation building agency, Briar Prestidge International has been appointed to represent Seez App in the UAE. Founded by Tarek and Andrew Kabrit, Seez App is a one-stop-shop mobile application for car buying and leasing that is available in the UAE and Kuwait. Briar Prestidge International will handle all digital PR and integrated marketing solutions for the company.

“The Seez App and the team are great additions to our portfolio,” says Briar Prestidge, Founder and CEO, Briar Prestidge International. “Seez is a tech game changer. By using Artificial Intelligence, Seez gathers and cleanses the jungle of car adverts from across websites in UAE and Kuwait in seconds. The app filters your results, and reduces the time it takes to find your dream car from 17 hours to 7 seconds.”

TishTash secures beauty product range

December 16, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed to represent Amphis Beauty in the UAE. Launching for the first time in the Middle East region, the marine plant-based beauty product range offers consumers skin, hair and nail supplements and cosmetic cleaning teas. TishTash will handle the brand’s traditional PR, influencer engagement, events and digital marketing.

“I am a big believer in beauty from the inside out and having been trying the Amphis Beauty range myself the past few months I feel excited to launch it into the Middle East market, especially at a time when we’re all making resolutions to look after ourselves a little bit more,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “The Amphis range blends the best in science, coupled with the packaging and aesthetics of a luxury beauty brand and I am sure it will do well in this region. The expansion of our team better positions us to anticipate the needs of the businesses we serve and deliver the best marketing and public relations results possible for all we work with.”

Posts

Leo Burnett Dubai to represent Lenovo

Zia Creative Network to represent Dubai Police campaigning initiative

Active DMC makes new promotions

Briar Prestidge International to represent Jessica Jarlvi

TishTash wins annual beauty expo

Empyre Communications wins Japanese restaurant

In2 Consulting re-appointed to represent F&B conference

Havas Paris and Havas Dubai to represent COFREX

Briar Prestidge International to represent mobile application

TishTash secures beauty product range

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