POP Communications – The Media Network

POP Communications secures unique recreation centre

December 2, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent The Smash Room in the UAE. Launched in May 2018, the alternative leisure concept provides a therapeutic and safe space for customers to unleash frustration and anger. POP Communications will be responsible for strengthening the brand’s reputation through strategic PR activities and media relations in the UAE.

“We love working with unusual and fun businesses such as The Smash Room, which is a reflection of the creative genius of its founders Hiba Balfaqih and Ibrahim Abudyak who have worked so hard to create something that is authentic and a necessity,” says Zainab Imichi Alhassan, Managing Director, POP Communications. “The Smash Room’s innovative approach to dealing with stress is the first of its kind in the UAE and we are really excited to be a part of their journey.”

POP Communications to represent bridal label

October 21, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent House of Moirai. Founded in 2012, the bridal wear label specialises in Bohemian-inspired wedding dresses that are handmade in their Dubai studio. POP Communications will handle their traditional PR including new brand extension launches.

“As a boutique agency, House of Moirai was a natural fit for us,” says Sarah Dudley, Managing Director, POP Communications. “The market for bridal wear in Dubai is busy but there is a distinct niche in the market for contemporary bridal wear that caters for the alternative bride. We are excited to work with House of Moirai at such an exciting time in their brand journey.”

POP Communications to handle wellness subscription box

September 17, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent My Green Treat in the UAE. My Green Treat is a natural beauty and wellness subscription box and e-commerce platforms that offers items with only ingredients that are natural, vegan or cruelty-free. POP Communications will be responsible for launching My Green Treat into the UAE marketing and handle their media and influencer relations. “My Green Treat is a lovely addition to our current beauty portfolio,” says Zainab Imichi Alhassan Ali, Managing Director, POP Communications. “It was created for beauty obsessed women trying to lead a healthier, safer and more eco-friendly lifestyle. It offers convenience by combining e-commerce with the subscription box model which makes it accessible to women across the UAE.”

POP Communications to handle paint brand

September 15, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent Dulux in the Middle East. With a strong brand presence in over 60 markets, Dulux offers products such as Dulux EasyClean, Dulux Weathershield, Dulux Inspire and Dulux Vinyl Matt. POP Communications will manage their social media accounts and be responsible for building their social media presence in the UAE.

“We are excited to add such a globally recognized brand to our client portfolio,” says Sarah Dudley, Managing Director, POP Communications. “We look forward to working closely with Dulux to create engaging content to build their presence across the UAE.”

Pop Communications to represent Asian eatery

September 2, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications will represent Nara Pan Asian in the UAE. Formerly known as Spice and Ice, Nara Pan Asian is an Asian eatery that serves Chinese, Japanese & Thai Cuisine. POP Communications will handle the traditional PR and media relations while driving brand awareness in the UAE F&B market and engage with relevant audiences.

“Spice and Ice was a hugely popular restaurant and we are thrilled to be part of its reinvention in the form of Nara Pan Asian ,” says Sarah Dudley, Managing Director, POP Communications. “Nara Pan Asian is set to become an exciting new addition to the ever changing Dubai foodie scene and we look forward to a lot of exciting happenings there over the next few months.”

POP Communications to represent healthy food concept

July 22, 2018/in Account win /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent Catfish. Founded by food and health influencer, Gbemi Giwa, Catfish is a dining concept with African roots that offers organic and dairy-free meals. POP Communications will handle the launch event and on-going PR as well as the media relations for the brand.

“Catfish is a truly special dining experience that is unlike anything Dubai has seen before,” says Zainab Imichi Alhassan Ali, Managing Director, POP Communications. “We are excited for the launch and proud to be working with someone as talented and passionate as Gbemi Giwa. This is a fantastic addition to our growing F&B portfolio.”

POP Communications to handle Cuisinero Uno

July 22, 2018/in Account win /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent Cuisinero Uno in the UAE. Located in Business Bay, Cuisinero Uno is an eatery that offers its customers Spanish and Mediterranean Cuisine. POP Communications will manage the traditional PR and media relations to build brand recognition and strengthen its position in the competitive UAE F&B market.

“Cuisinero Uno is a restaurant which has been a favourite with Dubai foodies for a while,” says Roxanne Mukhi, Managing Director, POP Communications. “We are thrilled to be part of their journey and look forward to working closely together to further build their profile in Dubai.”

POP Communications to represent street food restaurant

May 6, 2018/in Account win /by Suad Ashimi

Dubai-based PR agency, POP Communications has been appointed to represent Urban retrEAT in the UAE. Set to open in Yas Mall, Abu Dhabi, the restaurant focuses on street food with a variety of cuisines and unique dishes. POP Communications will be responsible for their press launch and social media activities as well as ongoing media relations.

“POP Communications has been working hand-in-hand with the Urban retrEAT team to create this cool community driven F&B concept,” says Sarah Dudley, Managing Director, POP Communications. “Urban retrEAT is a hub for good food, good friends, art, entertainment and networking – we can’t wait to see all the plans come to fruition.”

POP Communications makes new appointment

April 29, 2018/in Movers & Shakers /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has appointed Collen Dumani-Mlalazi to the role of Visual Artist. As a recent graduate from Eastern Mediterranean University in Cyprus, Collen most recently worked as a freelance graphic designer and videographer. In his new role, he will balance events and office related tasks while applying his knowledge in the arts to all projects.

“In life I have learnt how to chase my dreams, and it’s amazing when you meet people who encourage you to bring your ideas to reality,” says Collen. “I could not have imagined a better welcome to Dubai.”

POP Communications secures fashion directory app

April 13, 2018/in Account win, Featured /by Suad Ashimi

Saudi-based fashion directory app, Fashtory has appointed POP Communications as its PR agency in the GCC. Fashtory is an app that connects fashion consumers to active designers across the region. POP Communications will be responsible for all media relations and influencer engagement in the GCC.

“Fashtory has revolutionised the fashion industry in the region which is fast-paced and ever changing,” says Zainab Imichi Alhassan, Managing Director, POP Communications. “We are thrilled to become part of their journey as this exciting new brand moves from start-up to major industry player.”

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