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PHD partners with IPA

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PHD, part of the Omnicom Media Group, has partnered with the UK’s Institute of Practitioners in Advertising (IPA) to localise and adapt its professional education material and examination for Middle East media professionals. Established for over 10 years, The IPA Foundation Certificate is an award-winning online learning program designed to provide junior industry professionals with the knowledge to perform their day-to-day roles with confidence and expertise. With over 10,000 executives in the UK certified, PHD are the first media agency executives in the Middle East to take and successfully pass the exam to secure the IPA’s Foundation Certificate.

“PHD is all about ‘finding a better way,’ not just for ourselves or our clients, but also for the industry in which we operate,” says Elda Choucair, Managing Director, PHD UAE. “Wherever it operates, PHD has always been a strong supporter of raising industry standards. I am very proud of the role we’ve taken in localising IPA’s Foundation Certificate for our industry and our team’s results in the examination. We’ve partnered with the IPA because we see it as part of our role to develop the future talent of our industry.”

OMG wins at MENA Digital Awards 2014

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Omnicom Media Group MENA has announced wins for its agencies OMD, PHD and Resolution at the inaugural MENA Digital Awards 2014. The awards were held on April 23 as part of the Digital Media Forum 2014, and were located at the One & Only Royal Mirage, Dubai. The MENA Digital Awards are fully dedicated to excellence in the digital sector, and judged by an independent panel recognising achievements in planning, creativity, innovation and effectiveness.

Together, the three agencies received 16 of the 36 awards, which were categorised gold, silver and bronze. OMD’s work won gold in the ‘Best Use of Video’, ‘Best Use of Social Media’ and ‘Best Integrated Digital Campaign’ categories for work with Pepsi, along with a further three silver and two bronze trophies for 7UP, Pepsi and Persil.

Resolution won a total of seven awards, including gold in the ‘Best Integrated Digital Campaign’ for The X Factor Arabia and ‘Best Use of Mobile’ for HTC, jointly with OMD. The digital marketing agency was also awarded silver in the ‘Best Application (mobile/tablet)’ category for The X Factor Arabia, and bronze in ‘The Best Use of Social Media’, ‘Best Search Marketing Campaign’ and ‘Best Performance Campaign’ categories for MasterChef Arabia, beIN Sports (joint with OMD) and Hyatt Hotels and Resorts (jointly with PHD).

PHD received gold in the ‘Best Use of Mobile’ for its work on Sony’s Xperia Z.

“Credible specialist digital awards were long overdue in the region, and we applaud the creation of the MENA Digital Awards to recognise the best in digital marketing across all facets,” says Elie Khouri, CEO, Omnicom Media Group MENA. “Digital has never been a side show for us and the performance of our group in this field has been comprehensively demonstrated. I congratulate all our awarded teams and clients on this achievement and look forward to continuing this trend in the coming years.”