Yardstick secures hospitality account
Dubai-based integrated consultancy, Yardstick Marketing Management has secured the account to handle all PR operations for the launch of Royal Continental Hotel in the Middle East. Located in Deira, Royal Continental Hotel is a luxury hotel with a combination of traditional Arabic design and urban elements of modern architecture for a four-star experience. Yardstick Marketing Management will be responsible for all PR activities through strategically generating media interest and creating social media campaigns to create awareness of the launch of Royal Continental Hotel in the Middle East.
“We are extremely pleased to be supporting Royal Continental Hotel with the launch of its first four-star hotel in the Middle East region,” says Anishkaa Gehani, Managing Director, Yardstick Marketing Management. “In the year 2017, the country is looking at welcoming both business travelers, as well as tourists as it accelerates towards Expo 2020. We are hopeful for a positive response towards the opening of the hotel and thereafter we wish them all the best with their upcoming expansion plans.”