Omnicom Media Group – Page 2 – The Media Network

RYMCO partners with OMD

October 22, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Rasamny-Younis Motor Company S.A.L. (RYMCO), the dealer for Nissan/Infiniti and other car brands in Lebanon, will be working with OMD Lebanon and Annalect MENA on its marketing analytics program. Designed to identify how successful its marketing activities are in driving car sales, the partnership with the two Omnicom Media Group MENA companies is designed to enhance the effectiveness of RYMCO’s communications and investments strategy.

“As well as knowing what contributed to our current performance, we wanted to have a better understanding of how best to drive our growth,” says Fayes Rasamny, Chairman of the Board and CEO of RYMCO. “We needed to sharpen the relationship between marketing investments and business results. The analysis we’re getting out of our partnership with OMD and Annalect delivers the constructive information we need to shape our future investment strategy. This is a very exciting new era for RYMCO’s marketing.”

Dana Sarkis, Director of Analytics and Business Intelligence, Annalect MENA, adds “While ecomometric modeling is already popular in other markets and segments, we’re excited to be taking the lead with RYMCO in and from Lebanon. This econometric study gave RYMCO hard facts on marketing accountability, provides valuable information and tracks the impact of marketing and advertising on the overall business.”

Daimler reappoints Resolution Media for SEO

September 14, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Daimler, a global manufacturer of commercial vehicles and producer of luxury cars, has retained Resolution MENA for its SEO account in the Middle East. Resolution MENA, an Omnicom Media Group agency, will manage the account from its Dubai hub. The account will involve SEO campaigns in the GCC and Levant regions, and will involve working closely with Daimler’s website developers to improve the company’s online performance and visibility.

“Finding the right partner to help you achieve your marketing goals is a complex process, one that involves mutual investments in terms of time and dedication,” says Lennart Müller-Teut, Head of Marketing and Communications for Mercedes-Benz, Daimler Middle East and Levant. “We have developed an exceptional relationship with Resolution MENA over the past year and therefore decided to continue working with them in this region. This decision is a testament to the results Resolution MENA has already produced for us and the chemistry in our professional relationship.”

Dimitri Metaxas, Managing Director, Resolution MENA, adds “This announcement comes as validation of our efforts in elevating SEO within a brand’s digital marketing and harnessing its full potential to create real business for our clients. We are very proud to have renewed our relationship with Daimler here in the region and look forward to producing outstanding work together.”

Resolution MENA launches Current@Resolution

August 10, 2014/0 Comments/in New Launch /by Team TMN

Omnicom Media Group’s Resolution MENA, the global network specialising in performance and content marketing services, has launched Current@Resolution, a social marketing solution for brands. Current@Resolution provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalise on public sentiment with timely, relevant and engaging content.

Current@Resolution enables historical, real-time and predictive analysis to be conducted across brand, competitive and category-based metrics. It allows brands to turn real-world events into rapid response marketing opportunities and business results through rapid response content creation, supported by creative and speciality agencies across the Omnicom Group. Current@Resolution also facilitates the amplification of content, supported by core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.

“While marketers understand the value of data, many struggle to measure and synergise a range of varying data points,” says Dimitri Metaxas, Managing Director, Resolution MENA. “It’s also a common challenge to unify traditionally standalone disciplines. Current@Resolution brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximised.”

Luca Allam promoted at PHD

July 23, 2014/0 Comments/in Movers & Shakers /by Team TMN

PHD, the media agency network part of Omnicom Media Group, has promoted its Group Director and Head of Digital, Luca Allam, to the position of General Manager of its Dubai office. Luca was instrumental in establishing PHD’s digital agenda, and as Group Director, he managed the integration of digital with offline media thinking and driving the agency’s digital product forward for clients. In his new role, Luca will oversee all accounts and lead on the Unilever digital business.

“Luca played a key role in leading several pitches to success with work that was seen as the very best,” says Elda Choucair, Managing Director, PHD UAE. “Luca will continue to drive new business and further our digital agenda, and I am sure that we will all continue to grow together and achieve even greater things.”

PHD partners with IPA

June 18, 2014/0 Comments/in Regional News /by Team TMN

PHD, part of the Omnicom Media Group, has partnered with the UK’s Institute of Practitioners in Advertising (IPA) to localise and adapt its professional education material and examination for Middle East media professionals. Established for over 10 years, The IPA Foundation Certificate is an award-winning online learning program designed to provide junior industry professionals with the knowledge to perform their day-to-day roles with confidence and expertise. With over 10,000 executives in the UK certified, PHD are the first media agency executives in the Middle East to take and successfully pass the exam to secure the IPA’s Foundation Certificate.

“PHD is all about ‘finding a better way,’ not just for ourselves or our clients, but also for the industry in which we operate,” says Elda Choucair, Managing Director, PHD UAE. “Wherever it operates, PHD has always been a strong supporter of raising industry standards. I am very proud of the role we’ve taken in localising IPA’s Foundation Certificate for our industry and our team’s results in the examination. We’ve partnered with the IPA because we see it as part of our role to develop the future talent of our industry.”

Omnicom Media Group signs The Walt Disney Company

May 8, 2014/0 Comments/in Account win /by Team TMN

The Walt Disney Company Europe, Middle East and Africa has appointed Omnicom Media Group as lead agency to handle its communications planning and media implementation, effective July 1, 2014. This will be at a regional level and in the UK and Ireland, Germany, Switzerland and Austria, Central and Eastern Europe, Nordics, and the Emerging Markets – Middle East, Greece, South Africa and Turkey.

In a separate move, The Walt Disney Company MENA has signed Omnicom Media Group’s agency OMD to handle its social media in the Middle East.

“Furthering its goal of bringing content to consumers on platforms they prefer, The Walt Disney Company MENA has appointed OMD as its social media agency in the Middle East,” says Didier Vanneste, Country Head, The Walt Disney Company MENA. “We saw in OMD’s approach a potent blend of science and creativity. With their proven experience in crafting social media strategies and executions, we believe OMD is ideally placed to give Disney its true voice in the region via social media channels. As we grow our fan base in MENA, conversing in both English and Arabic is of paramount importance. Disney MENA believes this partnership will bring many exciting initiatives (and a little bit of magic) in the social space.”

Nadim Samara, Managing Director of OMD UAE and Lower Gulf adds, “We all grew up with Disney so its only fair that we should now contribute to Disney’s growth. This is a very meaningful appointment for us since not only did we win the account internationally, but we will also be handling their social media in this part of the world. This new partnership represents an exciting and fun opportunity for us to deploy specialist services such as social media, and we look forward to coming up with some magical innovations in the space with and for the master wizards of entertainment.”

Mohammed Halawi promoted at PHD Abu Dhabi

March 31, 2014/0 Comments/in Movers & Shakers /by Team TMN

Mohammed Halawi has been promoted to the position of General Manager at PHD Abu Dhabi, the media agency network division of the Omnicom Media Group. Previously in the role of Planning Director and employed at PHD since 2003, Mohammed will now lead the PHD Abu Dhabi office, spurring further growth by actively contributing to both clients and teams’ performance.

“It’s a tremendous honour but also a great responsibility to have been promoted to this role,” says Mohammed.”Based on the journey so far, I can only look forward to what is ahead of us. My ambition is to continue to create an environment that will stimulate the growth and performance of our clients, our teams, as well as all our business partners.”

Elda Choucair, Managing Director of PHD UAE adds, “Mohammed has developed an in-depth understanding of the unique features and challenges of the Abu Dhabi market and is ideally prepared to lead our operation in the capital. With his passion, dedication and commitment to drive business forward, I am confident he will sustain the virtuous circle we have seen in Abu Dhabi. On a more personal note, I am thrilled to see someone as talented as Mohammed rise through the ranks to ultimately assume leadership. It’s hugely gratifying and a vivid expression of our focus on talent.”

Omnicom Media Group award key achievers

January 26, 2014/0 Comments/in Regional News /by Team TMN

With business results that exceeded expectations across many of its operations in 2013, Omnicom Media Group MENA presented two leadership awards to standout staff members. The OMG MENA Leadership Award went to Chadi Farhat, while the Best OMG Office Leader Award was given to Rania Hafez of OMD Egypt.

Previously the general manager of OMD Lebanon, Chadi Farhat quickly made his mark in his first year as the new Regional Executive Director of Investments at Omnicom Media Group MENA. He strengthened and reorganised the investment teams within the group to deliver the strongest results for our clients. Farhat also introduced new processes and working models to increase the effectiveness of the function. By reinforcing the collaboration with all offices, business units and divisions, he enhanced the group’s holistic and integrated approach to clients’ investments.

Rania Hafez, General Manager of OMD’s Cairo office was also recognised for her efforts, despite the market facing significant socio-political unrest. She delivered double-digit growth in billings and grew revenues substantially. Far from being conservative in her approach, Hafez also solidified OMD’s position as Egypt’s only fully integrated media agency after expanding its digital capabilities to include creative and development. What’s more, the office’s awards performance led OMD to being named Communicate’s Media Agency of the Year.

“The energy that our teams put in the pursuit of excellence in every fact of our operations, even in the face of uncertainty, is truly remarkable,” says Elie Khouri, CEO, Omnicom Media Group MENA. “What Chadi and Rania have done is to raise the bar further still and our recognition of their achievements is not only deserved, it also acts as a benchmark and an inspiration for the rest of us.”

OMD named Media Network/Agency of the Year

December 16, 2013/0 Comments/in Award win /by Team TMN

OMD, part of the Omnicom Media Group, has been named the Media Agency/Network of the Year by Communicate and Campaign Middle East as revealed in both magazines’ latest editions. Consolidating business wins from the previous year as well as retaining or securing 14 new ones in 2013 has demonstrated the value of OMD’s first-mover advantage in digital, performance, social and mobile marketing, as well as analytics.

“OMD has thrived on its culture of innovation and challenging the status quo. This approach has served us well and it keeps on giving,” comments Elie Khouri, CEO of Omnicom Media Group MENA. “It is the relentless spirit among the team that propels OMD upward and forward. Being the media agency of the year is something we aim to achieve every day on every one of our accounts.

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