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Noor Bank launches brand campaign for 2015

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Noor Bank has launched a new month-long television commercial (TVC), starting January 2015, as part of a major brand-building initiative to coincide with the bank’s seventh anniversary celebrations.

The 30-second TVC targets investors and customers travelling to and within high footfall areas in Dubai. The brand film is set to air in-flight across 14,000 Emirates Airlines flights, as well as over 60 prominent screens at Terminals 1 and 3 of Dubai International Airport and across two giant screens on Dubai Mall’s walkways throughout January. In addition, it will play on a loop across Noor Bank’s ATM and CCDM displays in the city, the Noor Bank website and Noor Bank’s social media pages.

“The launch of the television commercial enables us to increase our brand visibility to a large cross-section of the Emirates’ population, including prospective investors and customers,” says Hussain Al Qemzi, CEO, Noor Bank. “As we mark our anniversary month, this brand film provides Noor Bank a flying start to consolidate the previous year’s accomplishments and rise to achieve greater success in 2015.”

In 2014, the Dubai-headquartered sharia-compliant bank underwent a major rebranding campaign that witnessed a transformation from Noor Islamic Bank to Noor Bank. The change was inspired by the rethinking of a number of internal touch-points, such as Noor Bank’s branches, websites and forms.

Paul Mampilli joins Noor Bank

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Noor Bank has appointed Paul Mampilli as Head of Marketing and Corporate Communications. Paul brings with him over 22 years of experience across marketing, advertising, media and corporate communication sectors, and has worked with global organisations including Visa, MasterCard, TBWA and BBDO. Most recently, Paul worked within the digital space at Publicis Groupe agency, where he dealt with leading financial organisations.

In his new role, Paul will be responsible for driving Noor’s visibility among key market segments and stakeholders. He is also mandated to raise the brand profile of Noor Investment Group and associate companies, strengthen and develop internal and external communications’ channels and drive insight-led marketing.

“Paul’s expertise and background is well-suited to support Noor’s continued growth and development,” says Ahmed Kalim, Deputy Group CEO, Noor Investment Group. “His diversified experience in branding, digital communication and reputation management will further enhance our efforts in building lasting relationships with our corporate, government, SME and individual customers. Paul’s talents will also be applied to Noor’s role in establishing Dubai as a key trade centre and global capital of the Islamic economy.”