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Panel of judges announced for Effies 2017

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The MENA Effie Awards has announced its panel of judges for the 2017 edition. With the ceremony set to hold on November 15 2017, the panel of judges have been selected from across 147 sectors to judge the most effective marketing efforts in the region. The list of judges will include, Fahd Osman, Marketplace Leader at IBM MENA, Hani Alaita, Regional Marketing Manager at Danone Middle East, Abdallah Touqan, Director PR, Communications and Events at Dubizzle and OLX MENA. The full jury list is available on the MENA Effie Awards website.

“Our judges are absolutely crucial to the success of the Effies, because it is only by working with the finest minds in the marketing world that we are able to identify the best work that has been achieved in our sector this year,” says Alexandre Hawari, Co-CEO, Mediaquest. “Entries are open and the deadlines are fast approaching, so we urge all companies to seize this opportunity to display their innovative, effective approaches to everything, ranging from sector-specific marketing to branded content and media ideas.”

Effies 2017 open for entries

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The MENA Effie Awards (Effies), hosted and organised by MediaQuest, is now accepting entries for its ninth edition, set to take place on November 15, 2017. Aiming to recognise effective and innovative marketing in the region, the programme will honour brands across 29 industry-specific award categories, including a newly launched addition for the 2017 ceremony, ‘Renaissance’. Winners of the MENA Effie Awards 2017 will become part of the ranking process for next year’s Effie Effectiveness Index, a comprehensive global ranking of marketing effectiveness. The first deadline for entries is September 7, 2017, followed by the second deadline on September 14, 2017 and the final deadline on September 28,2017.

“We are delighted to be opening the call for entries for the ninth edition of the MENA Effies, which has become one of the most prestigious award programmes in the region’s marketing calendar,” says Alexandre Hawari, Co-CEO, MediaQuest. “The programme has been designed to encompass the entire marketing world and gives companies a real opportunity to display their innovative and effective approaches to everything ranging from sector-specific marketing to branded content and media ideas. The entries have been of an increasingly high calibre year-on-year and we are confident that 2017 will be no exception.”

Festival of Media MENA reveals award winners

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Winners of the Festival of Media MENA Awards 2017, in partnership with Mediaquest, has been announced following the conclusion of the third edition of its conference on April 26, 2017. Held at the Jumeirah Zabeel Saray hotel, the awards focused on the evolution of the media industry to celebrate the best in media thinking and communications across the region. The event saw major wins for Starcoms winning Agency Network of the Year, OMD UAE for Agency of the Year and MEC MENA for Campaign of the Year, while other winners also include Garage 366 for Best Use of Mobile, Magna Egypt for Best Engagement Strategy and MediaVest | Spark for Best Social Media Strategy. The winners were judged by a panel divided into two groups and chaired by Asad Rehman, Director of Media at Unilever MENA and Nick Graham, Director of Global Digital Marketing and Media at Huawei for the event.

“It is a privilege and a great responsibility to be asked to chair an awards ceremony that is as prestigious as the Festival of Media MENA,” says Asad Rehman, Director of Media, Unilever MENA. “Too often we are in the office with our heads down, but judging gives us the opportunity to open the windows and see what else is happening in the region.”