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Arab Publishing Partners sign Hello! Middle East

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Arab Publishing Partners (APP) is taking over the licensing agreement of Hello! Middle East. A significant re-launch of the brand is scheduled for the second quarter of 2015, with interactive digital editions and a dynamic social media presence that will mark a major shift in Hello!‘s presence in the GCC.

“We are very excited at the re-launch and APP’s plan to launch two new premium monthly titles – Hello! Arabia and Hello! Bollywood – targeting educated, affluent and discerning women,” says Anthony Luke, Licensed Editions Operations Manager, Hello! “This will extend our global reach to 33 editions worldwide.”

Ali Akawi, APP’s Managing Director adds, “Taking over Hello! in the Middle East will offer an exciting opportunity to expand APP’s impressive portfolio of luxury publications. Readers are looking for a full brand experience that also takes them across social media networks and onto their own smart phones for unprecedented access to the glamourous lifestyles of royalty and celebrities around the world, not to mention right here in the GCC. The three editions of Hello! will make all of that – and more – possible, which is exciting for readers and advertisers alike.”

Elevision Media partners with Bloomberg

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Bloomberg has signed a content agreement with Elevision Media to provide dynamic financial data and market-moving headline news, which will be streamed over its outdoor LED digital display adjacent to the Dubai International Financial Centre (DIFC) Gate Building.

Known as the ‘DIFC ticker’, the digital display is the longest of its kind in the Middle East. Under the agreement, it will broadcast a wide range of Bloomberg content complementing the Nasdaq Dubai market data already on display, including indices and currencies data.

“The DIFC ticker is designed to deliver valuable content to Dubai’s financial hub and there is no better or more relevant content producer than Bloomberg,” says Niall Sallam, Founder and CEO at Elevision. “With its up-to-the-minute news and market data featuring on the ticker, we can create an effective and dynamic advertising opportunity for brands. Likewise, Bloomberg will enhance its ability to communicate with its target audience using a unique platform in an iconic location.”

The financial data and news headlines supplied by Bloomberg will be supplemented by DIFC branded content, as well as a revolving stream that will allow brands to leverage the digital media platform with targeted messages suited to a professional demographic.

 

Kris Fade collaborates with Two Tone

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Award winning Virgin Radio Dubai DJ Kris Fade has partnered with Moroccan hip-hop artist Two Tone to release a new single. With Two Tone having collaborated on writing the single –  ‘In It For Love’ – as well as producing it, the song pokes fun at the gold-digging women and flashy men who are ubiquitous on the Dubai scene. Making its debut on Virgin Radio today, it will be released across the region on iTunes Middle East on February 2, 2015, and on worldwide iTunes on February 11.

“We’re really excited about releasing this song to the public and hope that they will love listening to it as much as we enjoyed making it,” says Kris Fade. “It’s been a work in progress for some time now and while it’s just a bit of fun as a music endeavour, I think it really captures some of the characters you find here in Dubai.”

Two Tone adds, “Kris Fade is one of my best friends and it’s always fun to get the chance to hit the recording studio with one of your closest friends. I’m really excited for him. I think ‘In It For Love’ is a great track, it represents the region well and we hope the fans will enjoy it.”

Kris Fade and Two Tone are set to perform their single live at RedFestDXB 2015.

Sky News Arabia partners with Al Ahram

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Sky News Arabia has partnered with news organisation and publishers Al Ahram Establishment to broaden its scope of programming. A high-level delegation from Egypt-based Al Ahram Establishment visited the headquarters of Sky News Arabia in Abu Dhabi to sign a strategic media partnership that mandates the two sides to share knowledge, expertise and build synergies in training, advertising and programming.

Signed by Ahmad Sayed Al Najjar, Chairman of Al Ahran Establishment and Nart Boran, Head of Sky News Arabia, this was conducted in the presence of Mohammed Abdulhadi, Chief Editor, Al Ahram Newspaper and Mostafa Al Saeed, Editorial Director, Sky News Arabia.

Newsweek to launch Middle East edition

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Newsweek LLC has signed an exclusive licensing partnership with ARY Digital Network – an Urdu language television network – to publish Newsweek Middle East, a localised newsweekly magazine that will be available in both English and Arabic. The launch of Newsweek Middle East will mark the eighth international edition of the publication, which is currently distributed across Japan, South Korea, Latin America, Montenegro, Poland, Serbia and the UK.

“Newsweek represents high quality journalism and there is a global demand for that,” says Etienne Uzac, Co-Founder and CEO, IBT Media, parent company of Newsweek LLC. “We are thrilled to partner with ARY Digital Network to launch Newsweek Middle East and continue to build the Newsweek brand in the Middle East.”

This partnership marks the ARY Digital Network’s entry into print media. Empirical Media, which pursues and facilitates foreign license partnerships to publish Newsweek in targeted markets, served as an advisor in the formation of Newsweek Middle East.

Salman Iqbal, Founder and CEO of ARY Digital Network adds, “I am very pleased to announce this long-term partnership with IBT Media and the launch of Newsweek Middle East. Newsweek Middle East will be published in English and Arabic with region-specific content, offering award-winning reporting and commentary from some of the top writers in the Middle East and the world.”

The first issues of Newsweek Middle East will be available in Saudi Arabia, Kuwait, Oman, Qatar, the UAE and Bahrain. The English version is due to launch by June 2015, followed by the Arabic version.

CNN partners with McLaren Technology Group

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CNN International has officially entered into a multi-year global partnership with McLaren Technology Group and is McLaren-Honda’s new partner for the 2015 Formula One season and beyond. For the 2015 season, this will see CNN’s branding appear on the front-wing endplates of the new McLaren-Honda MP4-30 Formula 1 car, which will be unveiled in an online launch on January 29, 2015. The partnership also allows for CNN’s use of McLaren’s soon-to-open thought leadership centre, based within the McLaren Technology Campus in Woking, Surrey, UK, from which CNN International will produce several programmes to be broadcast globally across its network.

“This is a groundbreaking partnership between two trusted brands with a passion for high performance and continued innovation,” says Rani Raad, Chief Commercial Officer, CNN International. “Committed to being first, we share a mutual respect for each other’s operations – whether that’s the tenacity of CNN journalists in going to the heart of a story or McLaren’s forensic focus for every F1 race. With a shared global footprint and highly engaged audience, there’s a lot of expertise and best practice that we can both invest in this partnership. The added exposure that CNN International will gain through our association with McLaren is part of an expansive consumer engagement initiative to capitalise on the power of our brand. The additional business, broadcasting and cross-marketing opportunities made possible by this multi-year deal will forge a close relationship between two companies on the world stage.”

Rob Dennis, Chairman and CEO of McLaren Technology Group adds, “There is an inherent symmetry between McLaren and CNN that makes us perfectly attuned for partnership. Like McLaren, CNN is a tremendously powerful and influential global network, one that has spent decades pioneering the latest technologies and techniques in a relentless, unforgiving, fast-paced environment. I think we understand each other on many levels. The partnership between McLaren and CNN is unique in that it operates on a very broad scope. Our shared love of technology has united us: together we will pursue new opportunities far beyond the conventional scope of a Formula 1 partnership.”

MEAComS joins Edelman affiliate network

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Edelman and MEAComS have signed an agreement naming MEAComS as Edelman’s exclusive affiliate in Eygpt. MEAComS will form an integral part of the Edelman network of affiliates by providing local expertise and on-the-ground market support to Edelman. MEAComS’ staff and clients will have access to Edelman’s regional and global network of experts, best practices and professional development and training programs.

“Edelman is renowned for setting industry standards,” says Fatma Z. Ahmed, Managing Director, MEAComS. “We are proud to affiliate with a global firm whose reputation for innovation and an integrated approach to strategic communications in meeting client needs proceeds them. We at MEAComS share many of Edelman’s core values and work diligently to ensure the same success for our clients. Our partnership will give Edelman greater insight into Egypt and the Middle East while we gain important know-how and experience as we continue to grow our own influence regionally. We look forward to a fruitful relationship that is win-win for Edelman and MEAComS.”

Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa adds, “Egypt is an exciting, rapidly emerging and important market in the Middle East and North Africa region. As a long-standing partner of Edelman in Egypt, we know that MEAComS shares Edelman’s commitment to excellence and quality in meeting our clients’ needs. This affiliation marks a new chapter in our alliance, adding considerable value to our present client portfolio in Egypt and enhancing the significant future growth potential in this important market for Edelman. We look forward to a long and prosperous partnership in Egypt.”