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Resolution MENA launches Current@Resolution

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Omnicom Media Group’s Resolution MENA, the global network specialising in performance and content marketing services, has launched Current@Resolution, a social marketing solution for brands. Current@Resolution provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalise on public sentiment with timely, relevant and engaging content.

Current@Resolution enables historical, real-time and predictive analysis to be conducted across brand, competitive and category-based metrics. It allows brands to turn real-world events into rapid response marketing opportunities and business results through rapid response content creation, supported by creative and speciality agencies across the Omnicom Group. Current@Resolution also facilitates the amplification of content, supported by core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.

“While marketers understand the value of data, many struggle to measure and synergise a range of varying data points,” says Dimitri Metaxas, Managing Director, Resolution MENA. “It’s also a common challenge to unify traditionally standalone disciplines. Current@Resolution brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximised.”

Cheil unveils Samsung campaign on Sheikh Zayed Road

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Cheil MENA, a communications partner of Samsung Electronics, has unveiled a three-month integrated campaign on the Sheikh Zayed Road, which includes a digital billboard that will display consumer-generated content to promote the photographic capabilities of the new Samsung Galaxy S5.

The ‘Super Selfie’ campaign encourages Samsung Facebook fans to upload their personal photos onto the social media platforms, and those with the most shares and likes will be streamed onto the screen via the purpose-built billboard. The billboard is located on Sheikh Zayed Road facing the Dubai Garden Centre and consumers can upload their selfies until September 30, 2014.

“We wanted to create an idea that would move people into action whilst achieving significant awareness for the new phone,” says Nitin Baweja, Account Director, Cheil MENA. “The partnership with the Dubai Municipality has been a one-off opportunity to push the boundaries like no other brand has ventured to do before, for which we are grateful.”

Omar Al-Jabi, Creative Director at Cheil MENA adds, “We wanted to invite our audience to explore the capabilities of Samsung Galaxy S5 by capturing their best sides and sharing what they love. This campaign is designed to provide people with a platform where they can share their fun moments and be given the opportunity to be seen by the world.”

JCDecaux unveils digital screen network in Oman

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JCDecaux, the worldwide outdoor advertising company, has unveiled a new network of HD digital screens at Muscat International Airport and Salalah Airport, in conjunction with Oman Airports Management Company (OAMC). The premium quality screens are located in the baggage reclaim areas of both airports, offering a unique proposition for advertisers. The new network of screens will feature JCDecaux’s specialised content management system, which allows tailored advertising in the form of targeted or live campaigns. The system will be able to target specific flights from specific countries, change the creative from day to night and broadcast live content.

“We are pleased to see these impressive screens, which are the first of their kind in Oman, going live in Muscat International Airport and Salalah Airport,” says Samer Ahmed Al Nabhani, Chief Commercial Officer, OAMC. “Our partnership with JCDecaux means that this impressive network of screens will place us at the forefront of innovation and creativity, whilst also enhancing the advertising landscape and creating a more enjoyable passenger experience.”

David Bourg, CEO Middle East of JCDecaux adds, “The installation of the new network of high-definition digital screens marks a significant step forward in enhancing the outdoor advertising landscape in Oman. In addition, this new advertising solution strengthens our digital footprint in the Middle East, now with 500 digital screens across airports in the region.”

OLN launches JustFood.tv

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Online Lifestyle Network (OLN) has launched Arabic cooking platform JustFood.tv. With a collection of exclusive videos, recipes and chefs, JustFood.tv aims to create a platform that will provide women and men with expert advice to embrace cooking in the region. The new website launch complements OLN’s existing network of Arabic digital magazines, which include Nawa3em.com, gheir.com, Ra2ed.com and Chababs.com as well as OLN TV, the lifestyle and entertainment platform that streams video content in the Arabic language.

“With JustFood.tv we were looking to create a hospitable and sociable experience,” says Rudolf Jabre, CEO, OLN. “So, it was essential for our users to be able to easily explore premium content. We also wanted to showcase JustFood.tv as an ideal partner for brands and advertisers to create great culinary and consumer experiences in the region, as food and cooking represent a rich area in the digital world today. We’re very excited for the possibilities ahead.”

Zoya Sakr Jabre, Group Editor-in-Chief of OLN adds, “The food culture has evolved and changed so much in the last decade, and is about much more than sustenance; it’s about health and creativity. JustFood.tv reflects the food revolution in our culture, whilst also celebrating the Middle East’s exuberant and eclectic tastes.”

Associated Press launches AP Middle East Extra

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Associated Press (AP) has launched AP Middle East Extra, a new service offering more unique video content centred on significant news in the Middle East. Created for media organisations in the region, as well as those outside with a strong interest in the MENA region, AP Middle East Extra is designed to meet customer needs in this significant growth area for the media industry.

The selected stories and features are regionally focused and cover the news, human-interest, cultural, economic and technology stories. AP Middle East Extra also includes reports, interviews and perspectives on international news for Middle East audiences and, alongside AP’s existing global video news service, adds depth to its coverage of the region. Content for AP Middle East Extra will be provided by a team of video journalists based across the region and five stories, with both Arabic and English scripts, will be delivered daily between Sunday and Thursday, as well as four special features every Friday.

AP Middle East Extra is available for delivery through AP Media Port and AP Video Hub. For more information visit www.ap.org.

Saffron Media launches Femina Middle East

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Saffron Media has announced the launch of Femina Middle East magazine. A woman’s fashion and lifestyle magazine, Femina is part of Worldwide Media, and falls under the umbrella of the Times of India Group. The launch party is scheduled to take place tonight at MusicHall, Jumeirah Zabeel Saray, and Femina Middle East will hit the shelves on June 23, 2014, in all major retail outlets in the UAE, with a retail price of AED 15.

“Femina Middle East is all about the beautiful and enterprising women of the region, and the real women stories are going to be the core feature of the magazine,” says Tehrin Sheikh, Managing Editor, Femina Middle East. “We hope to bring to readers a magazine that is opulent, chic and inspiring.”

CNN International launches Future Finance

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CNN International has announced the launch of Future Finance, a new weekly segment showcasing future trends related to the global financial system that will feature in two of the network’s highest profile business shows – Quest Means Business and World Business Today. Future Finance will complement CNN’s business coverage by examining everything from a future without cash to high-speed trading that employs the power of laser beams.

Each month Nina Dos Santos will host a Future Finance 15-minute special programme highlighting the best in CNN’s series of short feature films, and offers global insight into what’s on the horizon at consumer and industry level. With stories from Asia, Africa, Europe and the Americas; Future Finance will be an opportunity to gain perspective on possible future trends related to all areas of global business innovation. The weekly reports began airing on June 3 2014, with CNN’s first instalment of its 15 minute programme launching June 25, at 10.45 BST / 11.45 CET.

A dedicated microsite www.CNN.com/FutureFinance will feature Future Finance reports and supplementary content such as digital explainers, info-graphics and analysis. The material will also appear and be promoted across other CNN business and news web pages.

Stylist to launch Middle East edition

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Arab Publishing Partners (APP), part of the ITP Group, has announced today a new licensing agreement with London-based Shortlist Media Ltd. The first brand under license will be fashion and lifestyle weekly Stylist, and is set to launch in the UAE in September 2014, introducing the ‘freemium’ magazine sector to the market.

Similar to its UK and French versions, the Arabia edition of Stylist will target cosmopolitan, urban professional women aged 20-40 years. Once launched, the magazine will be the highest circulated women’s weekly title in the market, with a print circulation of 50,000 across the UAE. The magazine will also be made available at five star hotels, airline business class lounges, spas, salons and universities, and will be sent direct to ITP’s extensive female database. An online edition of the magazine will be available from Apple iTunes, and the title will be BPA audited.

“Stylist has taken the UK by storm over the last four years,” says Tim Ewington, Co-Founder and International Director, Shortlist Media. “With our first overseas edition in France now firmly established we are thrilled to be launching into the dynamic Middle East market. We are delighted to be working with APP in the Gulf. They are experienced and professional operators – perfect partners to recreate the same impact that our brand has had in the UK and France in a new region.”

Ali Akawi, Managing Director of APP Group adds, “We are excited to see the APP Group further expand its portfolio and bring the first ‘freemium’ magazine to the Middle East. We look forward to building a large interactive community of readers and are confident we can replicate the success that the brand has had in the UK and France.”

Ziff Davis and T-Break Media launch AskMen ME

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Ziff Davis, the US-based digital media company, has announced an expanded licensing agreement with T-Break Media to publish men’s lifestyle portal, AskMen Middle East. Established in 1999, AskMen has become a global influence on men’s lifestyle matters, and the launch will combine content from AskMen’s worldwide network of contributors with locally created content specific for the Middle Eastern audience. The Middle East edition will initially be available in English, with Arabic content to be added in the near future, and will be available in more than 15 countries in the MENA region, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Egypt.

“Working with T-Break Media to launch the male lifestyle digital brand in the Middle East was a natural evolution of our successful partnership with them on IGN Middle East,” says Adam Doree, International Business Development Director, Ziff Davis. “There has never been a more exciting time for the AskMen brand, with several new international editions rolling out now, and all of them based on the widely celebrated re-imagined AskMen site which recently won Digiday’s ‘Best Design Award’.”

Nick Rego, Senior Editor of AskMen Middle East adds, “We are extremely excited to be launching AskMen in the Middle East. The male demographic in the region is know for having an appreciation for a premium lifestyle, and this passion aligns perfectly with the content featured on AskMen. Our goal is to be a one-stop source for men on all facets of their life – everything from taking care of their health to the latest fashion trends. We have a very exciting year ahead of us, and we are proud to be bringing our knowledge and expertise to a demographic that is constantly looking for ways to better themselves.”