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BUZZEFF launches video ad formats in MEA region

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BUZZEFF – in partnership with TEADS – has launched new video advertising formats in the MEA region. Offering solutions for digital communication, the new formats are designed to offer advertisers unprecedented opportunities for communicating with their target audience.

The Moroccan-based video advertising agency will offer three different services, which will provide solutions for the advertising market across the region – 

Buzzeff Media – A communication channel that allows exclusive distribution through media publishers in the MEA region, with precise geographic targeting and a format suitable for premium brands communication. Unlike Instream advertising, Buzzeff Media’s video advertising outstream will be broadcast outside of traditional video stream – it can be placed between paragraphs of an article, two images in a show, or in the flow of news on a smart phone.

Buzzeff Social – A service specific to a broadcast on blogs, as well as social networking and gaming websites.

Buzzeff Mobile – Targeting mobile users, this service can be distributed via a network of websites in a mobile version. The player display ads automatically adapts to the format of the terminal, whether a smartphone or tablet, offering a unique multimedia experience.

All tenders will benefit from online reporting tools offered by Buzzeff to allow measurement of ROI advertising campaigns.

Logistics News ME magazine launches

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Logistics News ME magazine has launched across the Middle East. The monthly B2B publication will be circulated across the GCC, with most of the circulation concentrated in the UAE, Qatar and Saudi Arabia. With 5,240 copies to be distributed on a complimentary basis to logistics professionals, as well as those in other sectors that cross-over with logistics, Logistics News ME provides focused, accurate and up-to-date business information and market intelligence on the supply chain management and logistics industry in the Middle East.

“We’re looking forward to the logistics B2B audience discovering our outlook on the industry and the implications logistics has on GCC business as a whole,” says Diarmuid O’Malley, Group Publishing Director, BNC Publishing. “Together with Logistics News ME Editor Malcolm Dias, we hope to keep the sector’s professionals informed and engaged with our content on a monthly basis.”

eBay to launch its first global brand campaign

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eBay is launching its first ever global brand campaign entitled ‘Shop the World’, in preparation for the run-up to the Christmas shopping season. The brand advertising campaign officially debuts in the United States tomorrow and in the UK on October 20, with plans to roll out across Australian and German markets in the coming weeks and more countries expected to be added in 2015.

The campaign has been developed in partnership with Goodby Silverstein & Partners and seeks to show how anything – be it a marathon, music festival or film screening – can act as inspiration for consumers, highlighted by the purchasable items within white boxes that appear throughout the advertisement. Running across digital, television, mobile and social channels, the 60-second campaign will aim to showcase the vast range of over 800 million listings on offer at eBay.

“The strength of the eBay brand represents the strength of our business and our entire community,” says Richelle Parham, Chief Marketing Officer, eBay North America. “Whether you’re seeking street style from Berlin or the perfect guitar to unleash your inner Jimi Hendrix, you will find an unmatched assortment of authentic new and vintage inventory from experienced eBay sellers to help fulfil your passion.”

 

Sayidaty magazine to launch Arabic platform

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Sayidaty is set to launch an online Arabic shopping platform known as Sayidaty Mall. Going live at the beginning of November, 2014, Sayidaty Mall will offer a new shopping experience, providing users with extensive and detailed information about stores, malls and brands across Saudi Arabia and the UAE, as well as sourcing credible information about where to shop for specific brands, what discounts and promotions are available, and will showcase the latest collections from popular brands. Sayidaty Mall will also be the first Arabic social commerce website, where subscribers can earn points based on interaction with the website – sharing products they have bought, reviews they have given and what products they have purchased online.

“Launching Sayidaty Mall in Saudi Arabia is one of the many steps we are working on to cover the Arab region and the demands of the Arabic shopper both on and offline,” says Mr. Alharthi, Editor-in-Chief, Sayidaty and Al Jamila Magazines. “The second step will be covering the United Arab Emirates, in addition to launching Sayidaty Mall applications on mobile devices which will provide distinguishing features for the Arabic shopper.”

 

TINT to launch in the Middle East

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TINT – a social media aggregator used by 40,000 companies worldwide – is launching in the Middle East, marking its first expansion effort outside of North America. TINT will be the first social media hub in the Middle East to allow brands to collect and curate all social feeds and social hashtags from multiple networks, and is set to work with the region’s top brands and marketing agencies to create campaigns for brands including du, Ferrari World and Dubai Mall. The technology also affords customers the creative autonomy to brand their display, which can be enhanced with Chromecast access, customised posts and calls to action.

For brand owners in the Middle East, TINT also has the back-end functionality to moderate content and with analytical tools advertisers can measure ROI that allows companies to tailor their entire social media strategy with new insight and data.

“Our growth from Silicon Valley has been exponential; in the space of one year we are now working with over 40,000 brands and 60 percent of that business is generated from international markets,” says Tim Sae Koo, CEO and Founder, TINT. “Dubai is the ideal gateway to help us establish a more customer-facing relationship with clients in the East. It’s ambition to develop as a smart city makes Dubai the perfect environment to foster entrepreneurial and technology inspired companies – like TINT – to grow alongside its own unprecedented progress.”

Launching at GITEX Technology Week 2014, TINT will showcase its platform, which allows anyone to connect a page, handle or hashtag from any social network and then display it on websites, mobile apps, retail TV displays, event walls or huge jumbotrons.

Google launches new tool for display ad targeting

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Google has released custom affinity audiences – which aims to give advertisers more flexibility in targeting users based on their interests across the Google display network. This builds on from the affinity audience segments which Google launched in 2013, allowing advertisers to target users across 80 set interests and demographics reflected by the individual’s search and site behaviour. While the new Custom Affinity Audiences will still utilise Google’s interest data, advertisers will now be able to take control of their target advertising by creating their own segments, as opposed to selecting from a pre–defined set of audiences.

Additionally, until now advertisers have had to work directly with a Google rep to create a custom segment. With the release of this new tool, advertisers will be able to build custom affinity audiences themselves in AdWords. When setting up custom affinity audiences in AdWords, advertisers can mix interest segments with sites related to those interests, and Google will provide reach estimates broken down by demographics and top interests.

Alarab news channel to launch by end of year

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Alarab, a Bahrain-based 24-hour news channel, is set to launch by the end of this year, with the news channel set to target Arabic speaking viewers across the Arab region and extending globally. First announced by Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud in 2011, Alarab is an independent venture from Kingdom Holding Company and Rotana Group, and is expected to compete with Al Jazeera, Al Arabiya and Sky News Arabia.

The channel’s launch has been announced by Prince Alwaleed after visiting the headquarters of the news channel at Bahrain World Trade Centre to oversee progression of the channel, with Systems integrator Qvest Media having designed and built the complete production and broadcasting infrastructure for the Alarab News Channel.

Earlier this year, Alarab News Channel announced a deal with Riyadh-based media company, DurAlpha Group, and has also signed a partnership agreement with Bloomberg to include Bloomberg-branded business reports in its daily coverage, as well as supporting five hours of financial and economic news programming throughout the day. Alarab has also recently appointed a number of well-known broadcast journalists from Saudi Arabia, Bahrain, and neighbouring countries to join its news programming team.

Mondelez International signs video deal with Google

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Mondelēz International, the candy giant whose brands include Oreo, Trident, Nabisco and Cadbury, has signed a global partnership with Google focusing on online video. In the company’s largest social media deal to date, the agreement will include markets in North America, Europe and Eastern Europe, as well as Latin America, the Middle East and Asia Pacific.

The deal marks a shift in advertising strategy for Mondelēz International as it moves to digital – specifically to online video. In June of this year, the company announced that half of its $200 million a year global marketing budget would be going to digital by 2016, and has already committed 10 percent of its ad budget to online video as of this year.

“We believe video will be a key growth driver for our brands, and programmatic buying will play an important role in accelerating that growth,” says Bonin Bough, Vice President – Global Media and Consumer Engagement, Mondelēz International. “Today, 58 percent of consumers turn to digital platforms for their daily media consumption. Although we’ve adjusted our media spending to reflect that behaviour, there’s still a gap. The deal with Google will enable us to close that digital divide.”

Mondelēz International and Google are also set to partner on new content through YouTube’s Brand Partner Program. Mondelēz will introduce the approach by providing video content featuring Sour Patch Kids candy in the US, and is considering expanding the approach across other brands and locations if this proves successful.

Lucas Watson, Vice President of Global Brand Solutions at Google adds, “We’re inspired by the caliber of creative work that brands are creating on YouTube. This agreement represents a significant commitment for our companies to accelerate digital brand building, and we’re excited to partner with Mondelēz International on this work.”

New CNN art and culture series to launch

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CNN International is launching CNN Ones to Watch – a major new feature show debuting globally on CNN – which will delve into a range of colourful and diverse artistic and cultural fields to showcase future talent. Each month, CNN Ones to Watch will focus on a particular discipline – from modern dance to classical music, filmmaking to architecture and sculpture – as a recognised master of their craft identifies ‘ones to watch’ and explains why their careers are on an upward trajectory. Through this narrative, the master in each show will guide viewers into their art form, how its evolving and what new talent needs to accomplish.

Launching on October 10, 2014, CNN Ones To Watch will air across all CNN platforms – with the programme running on CNN International global feeds and on CNN en Espanol. In addition, vignettes from the programme will air on CNN US.

The series – sponsored by Cartier – will also have a number of digital elements to complement the on–air programming. Alongside video content from CNN Ones to Watch, a dedicated microsite will include interactive and social features, such as behind–the–scenes Instagrams and Vines from contributors.

“CNN Ones to Watch is one of the most extensive and exciting feature shows to appear on CNN International,” says Mike McCarthy, Senior Vice President and General Manager, CNN International. “Its broad remit will take viewers on a global journey to explore a diverse mix of arts and culture through the eyes of a master in their field and give the inside track on who could be tomorrow’s Carlos Acosta, Spike Lee or Rem Hoolhaas. The first episode will really set the standards with first class contributors and elements that will give viewers a real insight into the world of portraiture.”

Hotel News Middle East magazine launches

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BNC Publishing has debuted Hotel News Middle East magazine across the UAE. Launched this week alongside the Hotel Show in Dubai, the publication is geared towards discerning hoteliers and will act as a vital resource for industry professionals seeking reliable, current information about the region’s burgeoning hospitality space. Covering the latest industry news and analysis, information about new products, trends and services, 6,850 copies of Hotel News Middle East will be circulated across the GCC monthly, with the majority concentrated in the UAE and KSA. The publication will be distributed on a complimentary basis to hospitality industry professionals, reaching key opinion leaders across the GCC.

“The initial response we have received from the market has been exceptional,” says Diarmuid O’Malley, Group Publishing Director, BNC Publishing. “Between myself and a few of my colleagues at BNC Publishing, we have over 50 years of experience publishing hospitality-centric mediums. Our initial warm reception and our long-term vision both rely on our relationships with our readers, valued contributors and commercial partners.”