POP Communications to handle wellness subscription box
Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent My Green Treat in the UAE. My Green Treat is a natural beauty and wellness subscription box and e-commerce platforms that offers items with only ingredients that are natural, vegan or cruelty-free. POP Communications will be responsible for launching My Green Treat into the UAE marketing and handle their media and influencer relations. “My Green Treat is a lovely addition to our current beauty portfolio,” says Zainab Imichi Alhassan Ali, Managing Director, POP Communications. “It was created for beauty obsessed women trying to lead a healthier, safer and more eco-friendly lifestyle. It offers convenience by combining e-commerce with the subscription box model which makes it accessible to women across the UAE.”