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Buz PR promotes Tahira Mehmood

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Tahira Mehmood has been promoted to the role of Senior PR Executive at Buz PR, part of Buz MMC. Tahira has worked for Buz PR for two years, most recently as PR Executive where she worked on a mix of corporate and lifestyle brands. As Senior PR Executive, she will be taking on more accounts as well as additional responsibilities, on top of supporting her existing clientele and the Buz PR team.

“At Buz I have worked with skilled account managers and supportive department heads which gave me the opportunity to hone my PR skills,” says Tahira. “I am excited to engage more with my hard working team and I look forward to the challenges that this new role will bring.”

Initiative appoints Global Creative Director

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Global communications network Initiative, part of IPG Mediabrands, has appointed Nick Childs to the role of Global Chief Creative Officer. Reporting to Global CEO, Jim Elms, Nick will be responsible for overseeing creative story-building and trans-media content development for Initiative, which has offices in 73 markets and clients including Unilever, SAB Miller and BMW.

“We are thrilled to welcome Nick to the team,” says Jim Elms, CEO, Initiative. “At Initiative, we are not afraid of doing things differently. Nick’s exceptional talent and unique ability to craft stories that set brands apart will provide a huge boost to the agency, and will ensure we continue to succeed in taking clients into bold new territories.”

Nick adds “I’m beyond excited to be joining the agency at this stage of their journey and point in my career. In the past decade, we’ve seen a rise in integrated strategically-driven creative ideas that stretch across all media and Initiative has the opportunity to add to that growth. It’s also a change to have fun and help a great, global team work with exceptional clients.”

Dumindrini Ratnayake joins MVM

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Dumindrini Ratnayake has joined cinema advertising company Motivate Val Morgan as a PR and Marketing Executive. Dumindrini previously worked for Attune Consulting, an IT solutions provider for the fashion and lifestyle industry, as a Corporate Communications Executive where she worked on branding as well as concept and content development for global marketing campaigns. As a PR and Marketing Executive with Motivate Val Morgan, Dumindrini will be covering market research and marketing strategy for the company, as well as generating and managing content, social media management, data analysis and event management.

“Given my background in media communications and journalism, as well as my love for the movies, I knew instinctively that Motivate Val Morgan was the company for me,” says Dumindrini. “I consider myself privileged to land my first gig in the UAE with a company so well established in the Gulf. I am excited for this new venture and look forward to beginning my new role.”

 

 

Socialize welcomes new Senior Account Manager

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Digital communications agency Socialize has welcomed Leah Duquemin to the role of Senior Account Manager. Leah joins the agency from London, where she has over seven years of digital marketing experience. As Senior Account Manager, she will be leading the social media strategy for brands such as Mercedes-Benz and Reed Exhibitions.

“I’m so excited to have made the move to Dubai and joined the team at Socialize,” says Leah. “I’m looking forward to working alongside like-minded people who have a passion for digital and are experts in their fields. I can’t wait to deliver some really great work for some fantastic clients.”

ShortList welcomes Michaela Williams

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Michaela Williams has joined ShortList UAE as Beauty and Food Editor. Having previously worked within APP Gulf as Lifestyle Director of Stylist magazine, Michaela will continue to produce regular beauty pages and features for Stylist, but in a freelance capacity. In her new role, Michaela will work across lifestyle, beauty and grooming pages – aimed at both men and women – for the UAE edition of ShortList, which differs from its UK counterpart by targeting a mixed gender audience.

 

Emilie Goldstein Mikulla promoted at WH&F

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Emilie Goldstein Mikulla has been promoted from Lifestyle Editor to Deputy Editor of Women’s Health & Fitness Middle East, part of Mastermind Publishing Group. Emilie – who has worked on the title on a freelance basis since 2010 – will be responsible for the lifestyle pages of the magazine as well as working closely with the Editor to conceptualise new ideas for content and to produce the title. In addition to her role as Deputy Editor of the health and fitness title, Emilie is also an established pilates and E-RYT instructor, teaching Yoga Tune Up – a mobility training that combines Yoga, physical therapy principles and other strengthening modalities.

“I have been part of the Women’s Health & Fitness team for five years,” says Emilie. “They are like family to me; I am thrilled to be able to contribute to the title in this new capacity.”

Aswathy Sathish joins Motivate

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Aswathy Sathish has joined Motivate Publishing as Assistant Editor, Books Division. Having previously worked for Motivate’s Books Division as Editorial and Marketing Assistant between 2011 and 2013, Aswathy has just graduated from New York University with a Masters of Science in Publishing degree. In her new role, Aswathy will work with the Books Division’s Senior Editor, Poonam Ganglani, in researching, editing and writing copy for various books and other products published by Motivate.

“It feels good to be back on the books team,” says Aswathy. “It’s both familiar and new, and I am looking forward to the future.”

Sophie McCarrick promoted at BBC Good Food

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Sophie McCarrick has been promoted from Acting Editor to Editor of BBC Good Food Middle East, part of CPI Media Group. Having previously worked for The Pro Chef and Hospitality Business – both also CPI publications – she will bring a total of six years of experience in journalism to her new role. As Editor, Sophie will now be responsible for all content planning within the magazine, as well as writing, editing, conceptualising new ideas for features and supplements and leading and planning Food Club events.

“I’m so excited about my new role with BBC Good Food Middle East,” says Sophie. “My journey in the industry began with this publication when I first interned with CPI Media Group – I’m so thrilled to have achieved this title and can’t wait to see what the future brings!”

House of Comms welcomes Rana Malek

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Rana Malek has joined UAE-based integrated communications agency House of Comms as Senior Arabic Consultant. Having worked across the GCC for over 10 years with PR and digital agencies, Rana most recently worked at Viola Communications as PR Account Manager. In her new role, she will be responsible for overseeing the Arabic capabilities of House of Comms across the Middle East.

“House of Comms has a reputation in the marketplace for delivering real results and for driving strategic creativity, which is something I really wanted to be a part of,” says Rana. “By adding strength to the agency’s existing Arabic capabilities, I’m looking forward to continuing to enhance our client offering and broadening the agency’s reach and network.”

Active PR promotes Mara Carpencu

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After two years of working as Communications Consultant for Active PR, Mara Carpencu has been promoted to the role of Senior Communications Consultant. In her new role, Mara will continue to support her team and clients, but will additionally drive the company’s B2B and B2C communications campaigns.

“Active PR has been an exciting and rewarding experience so far and I am very grateful for the dedicated and passionate team I work with,” says Mara. “I look forward to growing with the agency and contributing to its success.”