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Let’s Talk Cairo agenda revealed

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Dubai-based PR, marketing and communications agency, Fekra Communications has revealed the agenda for the Cairo edition of its industry event series, Let’s Talk Crisis Communications Forum. The conference will take place from November 6 -7, 2017 at the Four Seasons Nile Plaza, Cairo, Egypt and host several leading communication and media experts from Egypt and across the region to come together and shed light on one of the industry’s most important topics. The forum will feature speakers from a diverse group of industries including international organisations, government, tourism, media, telecom and FMCGs to share their insights and best practice on how to protect an organisation’s reputation. The full list of speakers can be found on letstalkevent.com.

“With the continuing evolution of communication platforms, news and word of mouth spread faster and even wilder than it used to a decade ago,” says Mohammed El Batta, Managing Director, Fekra Communications. “Today we live in a world where both government and corporate reputations are more fragile and where crises seem to be occurring more frequently. One of the biggest challenges for communication professionals is the early recognition of crisis and how to successfully manage it using effective communication techniques.”

Let’s Talk reveals agenda for upcoming event

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‘Let’s Talk’, a newly launched event series for media and communications professionals announces the agenda of its upcoming event, Crisis Communication: Riding out the Storm – Trends, Challenges & Best Practices. Taking place from March 8-9, 2017 at the Address Hotel Dubai Mall, the event aims to provide a platform for industry professionals to discuss the factors that impact an organisation’s crisis communication strategy.

On the first day of the event, an opening panel featuring industry experts will discuss crisis communication in the region and highlight the need for training in the field. The event will also host an agency-client debate on the level of consultancy services in crisis communication in the region. Following the UAE event, the same theme will be implemented across all events under the first phase of ‘Let’s Talk’ that will take place in Kuwait, Saudi Arabia and Egypt in 2017.

The UAE conference will be followed by a training workshop taking place on March 9, 2017, which aims to educate and train participants on crisis management.

“We are thrilled to launch this initiative across the region,” says Mohammed El-Batta, Managing Director, Fekra Communications. “It is an unorthodox approach to crisis communication where we are looking at more niche, focused topics to discuss this year. The world is clearly going through several shocks this year such as Brexit, the US elections and hence changing the rules of the game. Our region is also witnessing immense economic, social and geopolitical volatility. Leaders’ ability to handle crises and maintain clear and present communication has never been more important.”