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Motivate and Vamp form new partnership

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Motivate Publishing has partnered with influencer marketing platform, Vamp as a part of its digital expansion plan across the MENA region. The new partnership will grant Motivate access to the industry’s most effective creative talent through Vamp’s influencer platform. The agreement will also see the Vamp platform ensure that campaigns are designed for maximum impact, using a highly curated selection process that considers brand values, authentic audience reach and creative content.

“One of our strengths as a company is our agility and our ability to capitalise on new media trends, which is at the forefront of our business strategy,” says Ian Fairservice, Managing Partner, Motivate Publishing. “The influencer market provides us with a tremendous opportunity to reach audiences in new arenas and across important territories, and we’re excited to forge this new path with a company that has illustrated a creative alignment with our own values and huge potential for growth.”

Hill+Knowlton Strategies wins at MENA Young Lions PR

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PRCA MENA has announced Hill+Knowlton Strategies’ team of Mohamad Saber and Peter Hermina as the winners of the MENA Young Lions PR Competition for their ‘Half a Million Dollars’ campaign. The third year of the competition saw over 28 entries from teams of two, all creating effective and creative campaigns as per a brief from Education for Employment. Sponsored by the International Communications Consultancy (ICCO), the team will go on to represent the region at the Cannes Lions International Festival of Creativity that will take place from June 17 – 21, 2018.

“It was inspiring to see the amount of passion, creativity and energy being put into the PRCA MENA Young Lions entries,” says Alex Malouf, Corporate Communications and Reputation Manager – Arabian Peninsula, Procter & Gamble, and part of the judging panel for the awards. “The short-listed entries combined sharp insights, innovative strategies and extensive use of measurement. The finalists made our decision very tough at the end of the day and I’m confident that the PRCA MENA Young Lions winners will do the region justice in Cannes.”

Leanne Foy, General Manager, PRCA MENA, adds “I would like to congratulate Mohamed and Peter on their win. We wish the pair the best of luck in Cannes where I am sure they will do the industry and the UAE proud.”

Shortlist for Young PR Lions MENA 2018 announced

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PRCA MENA has released the shortlist for this year’s Young PR Lions MENA competition to find the best young PR professional in the region. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition from June 17 – 21, 2018. The shortlisted teams include BPG Cohn & Wolfe, Edelman, Golin MENA, Hill + Knowlton Strategies, Q Communications and Weber Shandwick.

On March 19, the shortlisted teams will be asked to deliver a five minute presentation explaining their PR campaign and the winning team will be announced on March 20.

MENA Digital Awards 2018 dates announced

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The fifth edition of the MENA Digital Awards (MDA) is set to take place on May 9, 2018 at the Westin Mina Seyahi. The event aims to honour and celebrate people as well as brands that are shaping the future of the communications industry through digital innovation and media from across the MENA region. The MDA has also opened entries for submission with the deadline on March 4, 2018 to be judged by a jury of digital experts from across the world.

“Year on year, the MDA sets a gold standard for digital and media excellence in the MENA region, acting as a catalyst for innovation, creativity and transformation in one of the world’s fastest-growing and changing industries,” says Najla Semaan Mazboudi, Founder, MDA and CEO, SpotOn Media Services and Events. “The MDA was launched to recognise and celebrate those responsible for creating digital marketing campaigns that have a real impact and drive our sector onto new heights, proactively endorsing digital as a worthy marketing channel.”

New promotion at Horizon FCB

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Dubai-based advertising agency, Horizon FCB has promoted Reham Mufleh to the role of Deputy General Manager. Reham joined Horizon FCB in 2014 as Group Account Director and most recently took on the role of Client Service Director, where she headed the agency’s business unit and was instrumental in launching the Horizon FCB magazine. In her new role, she will work on building smart solutions and growing the agency’s creative product. She will also focus on moving the agency forward by ensuring it delivers on its purpose while being relevant to the marketplace.

“Joining the Horizon group has empowered me to showcase my capabilities and creativity,” says Reham. “With the continuous support of our leadership at Horizon FCB, the Group Managing Director, Mazen Jawad and the Horizon FCB team, I’m keen on taking the agency to new horizons, building smart solutions for our clients, expanding our portfolio further, excelling our creative product and of course driving growth. I’m definitely looking forward to being part of this exciting journey.”

PRCA MENA announces award winners

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Winners of the PRCA MENA Awards have been announced following the conclusion of this year’s awards ceremony on February 21, 2018. Held at the Renaissance Hotel Downtown, the awards focused on recognising and celebrating the best of the best PR and communication campaigns, teams and individuals across the Middle East and North Africa.

Winners included Brazen for Best PR Campaign Media Relations and Small Agency of the Year, Seven Media for Large Agency of the Year and Best PR Campaign Digital, Hill+Knowlton Strategies for Best PR Campaign Business to Consumer, Markettiers for Best PR Campaign Results on a Budget and BPG Cohn & Wolfe for Best PR Campaign Influencer Relations. The awards also honoured Lauren Brush, Senior Communications Consultant at Active DMC for Rising Star of the Year and Lucy O’ Brien, General Manager at FleishmanHillard for PR Leader of the Year.

“It is a great pleasure to announce the winners of the PRCA MENA Awards 2018,” says Leanne Foy, General Manager, PRCA MENA. The breadth and depth of the campaigns, teams and individuals that we’ve seen this year demonstrates the strength of communications across the region.”