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Omobono makes new appointment

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Dubai-based creative and technology agency, Omobono has appointed Helen Rankin to the role of Senior Digital Strategist. With 20 years of experience in digital transformation and marketing, Helen previously worked with LG Electronics Middle East and Africa (MEA) as Regional Digital Marketing Manager, and most recently with M&C Saatchi as Chief Growth Officer. In her new role, she will be responsible for leveraging digital innovation and behavioural design to create effective strategic solutions for Omobono’s portfolio of clients.

“In the Middle East, quality writing for thought leadership and just-in-time marketing to achieve digital transformation are in high demand, especially in Saudi Arabia and the UAE where the national agenda is driving government agencies and enterprises to act with speed and confidence,” says Helen. “My goal is to support our clients to meet their strategic objectives and I’m delighted to be working with such a diverse and challenging portfolio.”

Publicis Communications partners with Google

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Publicis Communications Middle East and Africa, part of Publicis Group has signed a strategic partnership with Google across the region. The agreement will focus on a joint business plan to help Publicis Communications’ creative agencies including Leo Burnett, Publicis, Saatchi & Saatchi and Arc develop as well as apply a digital-first approach and integrated thinking for effective and engaging campaigns. The collaboration also follows the launch of Google All-Stars Academy 2.0, to act as a capability-building program for agencies and their teams across Google platforms.

“Joining forces with Google enables us to further bolster our user-first approach through superior access to data and technology,” says Raja Trad, Chief Executive Officer, Publicis Communications MEA. “This will empower our clients to win in the digital space through cutting edge, award-winning campaigns that deliver engaging and effective business results.”