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Pinpoint Media Group makes new acquisition

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Dubai-based media company, Pinpoint Media Group has acquired the complete publishing and online roster of Edgar, Altitude and Yachts magazines. The acquisition of the luxury lifestyle titles, previously owned by LuxMedia Middle East, will enable Pinpoint Media Group to reach a new group of readers and commercial entities in print, while also expanding an online presence in line with the company’s strategic goals in the region.

“The acquisition of LuxMedia Middle East’s publishing assets allows us to offer our clients a broader portfolio suited to a wider range of brands under their control,” says Darren Hodgkin, Chief Executive Officer, Pinpoint Media Group. “Edgar, Altitudes and Yachts have built solid reputations in both the GCC and globally, and each will complement our existing roster in their own right. I look forward to developing the titles further, expanding the successful events program and growing the digital presence of each masthead in line with the overall vision of our modern day global publishing house.”

New Marketing Manager for EDGAR Magazine

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Khevna Sejpal has joined LuxMedia Middle East as Marketing Manager for EDGAR Magazine Middle East. She will handle both online and offline marketing activities to develop and promote the EDGAR brand.

“My primary focus for Q1 will be on building EDGAR’s digital platform, which includes a website and various social media channels,” says Khevna. “The aim is to provide our readers daily interaction with the EDGAR brand for information, education and awareness of all their lifestyle interests. 2014 is going to be an exciting year for EDGAR and I’m really looking forward to being a part of it. Expect to be both surprised and delighted!”

After catering the European market for over a decade, EDGAR launched in the region in 2011 and is now the highest circulated and the first Men’s luxury lifestyle magazine to be BPA Audited in the region. Sudhish Chandran, Sales and Marketing Director adds, “2014 is going to be a big year for us with the launch of our comprehensive digital platform, and we are delighted to have Khevna on board.”