MCN agency Lowe MENA has helped its client Unilever obtain an official Guinness World Record for its Ramadan campaign – with the largest collection of clothes for donation, consisting of 146,411 items for the Comfort and OMO brands.
The Lowe-Unilever team worked on the project from concept to completion, and were on stage during the event to recognise the achievement. Key team members included Sujay Nanavati, Anoop George and Sarah Nassar.
Lowe MENA has been awarded the regional creative duties for Masafi, and will take the up reins for the company’s through-the-line communications in the Middle East with immediate effect.
“We are extremely excited to be associated with such a prestigious and historical brand that’s been part of the U.A.E.’s fabric for decades. We look forward to sharing the journey of Masafi’s vision to expand across the region,” says Joseph Makhoul, General Manager of Lowe MENA.
Masafi CEO Reginald Randall adds: “We are delighted to welcome Lowe MENA onboard as Masafi’s new advertising agency and very much look forward to working with their experienced team as we continue to build the Masafi brand across the region and internationally. The team at Masafi would like to extend our congratulations to the winning team and look forward to building a strong and fruitful working relationship with the agency going forward.”
Established in the Emirate of Fujairah in 1976, Masafi has been a market leader for more than three decades and has grown to become the premium source for pure natural mineral water in the region. Today, Masafi offers a wide range of products from pure natural mineral water, fresh and natural juices, chips, basmati rice and tissues.
Lowe MENA is part of Lowe And Partners, one of the world’s leading advertising networks, and falls under the MCN (Media Communication Network) umbrella within the region.