Louise Jacobson – Page 2 – The Media Network

Brazen signs new group of F&B clients

January 18, 2017/in Account win, Featured /by Shelly Mistry

Atlantis, The Palm has appointed Brazen to handle the PR accounts for its 23 restaurants, bars and lounges. The agency will be responsible for the planning and execution of PR operations across the region as well as events, media relations and influencer outreach for the property’s F&B outlets that includes Nobu, Bread Street Kitchen & Bar, Ossiano, Ronda Locatelli, Seafire, Ayamna and YUAN amongst the rest.

“Atlantis, The Palm has one of the most unique F&B experiences in the world, and we’re absolutely thrilled to be appointed to bring it all alive via a strategic, multi-layered PR programme,” says Louise Jacobson, Managing Partner, Brazen PR. “There are some really exciting plans in the pipeline that will showcase the world class food, drink and team that make Atlantis, The Palm ‘the’ place to go for an unrivalled culinary experience.”

Brazen wins Wi-5 account

September 5, 2016/in Account win, Featured /by Emily Churchill-Owen

Brazen has secured the PR account for Wi-5, the proximity-based interaction and content delivery expert. The patent-pending, end-to-end mobile engagement software solution company provides branded content to mobile devices, offering nearby audiences instant access to engaging content and immersive interaction via smartphone or tablet without need for an app, download or access to the internet. Brazen’s Dubai office will handle all of Wi-5’s consumer and trade PR activity moving forward, with the aim of increasing brand awareness for the company across the Middle East.

“Brazen is famous for achieving great results through its strength in media relations and inspired creativity,” says Richie Stote, Spokesman, Wi-5. “It is also well versed in dealing with technology PR – making the agency the ideal choice for us as a PR partner.”

Louise Jacobson, Managing Director, Brazen UAE, adds “Wi-5 is right at the cutting edge of new mobile technology. It is also one of the most innovative clients we have worked with. We are absolutely thrilled to have been chosen to handle the PR for this exciting brand and truly believe in the technology at the heart of its offer.”

Intersolar appoints Brazen

July 24, 2016/in Account win, Featured /by Emily Churchill-Owen

Global solar energy conference Intersolar has appointed Brazen to handle the PR for its upcoming Middle East event, Intersolar ME. The agency will handle all media relations for the international conference being staged at Dubai World Trade Centre from September 19, 2016 until September 21, 2016. Part of dmg events and Solar Promotion International, Intersolar ME will allow visitors and exhibitors to gain insights into current trends in the solar industry in the Middle East. The conference agenda features talks from renowned speakers as well as technological innovations, networking events, free interactive workshops and seminars.

“Intersolar ME is shaping up to be the biggest and best yet,” says Louise Jacobson, Managing Director, Brazen. “It will be one of the most innovative solar conferences anywhere in the world this year. We are absolutely thrilled to have been chosen to handle the PR for this exciting event.”

Gabriella Villela, Spokesman, Intersolar ME, adds “Brazen has an outstanding track record in achieving great results for exhibitions and conferences. This and their strength in media relations made them the ideal choice for a PR partner.”

Brazen welcomes new Account Manager

July 18, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

Brazen has welcomed Jennifer Love to the role of Account Manager. Previously an Account Manager at Grayling Dubai where she led the Shedd account and worked on the Hilton Worldwide brand across the Middle East, Jennifer has worked in PR for over six years, in London as well as the UAE. In her new role, she will work across the agency’s roster of clients including; Wendy’s, Bio-Oil and Wadi.

“I’m thrilled to welcome Jennifer to the Brazen family,” says Louise Jacobson, Managing Partner, Brazen. “She has a proven track record of generating fantastic results for clients and has worked on some of the world’s biggest brands on a regional and global scale. Jennifer has joined the agency at a hugely exciting time with some fantastic new client wins and some innovative, multi-channel campaigns in the pipeline.”

Brazen secures Wendy’s

May 25, 2016/in Account win, Featured /by Emily Churchill-Owen

Brazen PR has secured the account to handle all public relations for Wendy’s in the UAE. Founded in 1969 in Columbus, Ohio, the burger restaurant chain has 6,700 outlets in 27 countries globally, with 17 branches in the UAE. Brazen will be handling all MENA consumer media relations for the chain including corporate and business profiling, with an emphasis on communicating the operational improvements since Alghanim Industries took over the brand.

“We wanted a creative PR partner that reflected our company values and like us, has a passion for customer service,” says Phil Broad, Vice President of Food and Beverages, Alghanim Industries. “Brazen has won multiple awards for its campaigns but is also renowned for being results driven. We’re really excited to be working with such a talented agency moving forward.”

Louise Jacobson, Managing Director, Brazen PR, adds “We are absolutely thrilled to be working with such a legendary brand. Wendy’s is familiar to millions across the globe. We are really excited to be part of the next chapter in the company’s development here in the UAE.”

Brazen secures Bio-Oil

March 7, 2016/in Account win, Featured /by Emily Churchill-Owen

Specialist skin product Bio-Oil has appointed Brazen to manage its PR in 2016. Brazen will run a fully-fledged Bio-Oil press office, in order to bring alive the many benefits of using the product to media and influencers. The agency will target bloggers and media via a suite of events and other tactics designed to raise the impact of the skincare brand.

“Bio-Oil is loved by women right across the world for its ability to transform problem skin, from simple re-hydration to the most difficult of stretch marks,” says Pramod Varrier, Spokesperson, Bio-Oil. “We needed a PR partner who would not only understand the love for the brand but also, using creative tactics, will be able to maintain and build that frame. We’re looking forward to working with Brazen in order to spread the message that Bio-Oil is everyone’s year-round skin saviour.”

Louise Jacobson, Managing Director, Brazen, adds “We’re huge fans of Bio-Oil here at Brazen and we are really excited to get the chance to work with this iconic beauty brand to spread the word across the region. Bio-Oil is already beloved of so many women and our tactics will be designed to extend the brand’s reach in exciting new ways.”

STEP Conference re-appoints Brazen

February 11, 2016/in Account win, Featured /by Michelle J Kuehn

Brazen PR and Content Marketing has been re-appointed to manage all PR for STEP Conference. The agency will cover all pre-event content, media and influencer relations and will run the press office for the duration of the two-day event. Now in its fourth year, the STEP conference will be held from April 4- April 5, 2016 and will feature two main stages, 5,000 attendees and 100 speakers.

“We are aiming to be the biggest tech and interactive event in the region with some of the biggest industry names in the globe attending,” says Ray Dargham, Co-Founder and CEO, STEP Group. “STEP Conference 2016 will be our most ambitious yet, so we need maximum exposure throughout. STEP Conference 2015 was a great success and the buzz around the event wouldn’t have been possible without Brazen, which is why they were the natural choice to come back on board for this year. ”

Louise Jacobson, Managing Director, Brazen PR and Content Marketing, adds “STEP Conference was our first client in the UAE and our work with them in 2015 led us to being shortlisted for a MEPRA award. 2016 will be more action packed, disruptive and bigger than ever before so we can’t wait to drive the hype around one of the most innovative and visionary events of its kind in the region.”

Brazen secures new signing

January 12, 2016/in Account win /by Emily Churchill-Owen

Brazen PR and Content Marketing will be handling all media publicity for personality and presenter Ross Crist, through its representation division. Originally from the US East Coast, Ross is an established sports commentator in the UAE and since 2013 he has been lecturing on sports business, as well as presenting regular slots on The Grill on Dubai Eye, Dubai Sports TV and Sports Tonight.

“I’ve been looking for an energetic and passionate team to help elevate my profile and presence and already Brazen is proving to be just that,” says Ross. “Brazen has a track record of elevating personalities and I’m confident they will help me take the next step in media and commercial work.”

Louise Jacobson, Managing Director, Brazen, adds “Ross has achieved a huge amount in the region in such a short space of time and we’re really excited to help him on the next stage of his journey. He is talented, professional and has many areas of expertise including sports, presenting, acting, modeling, events hosting, health and fitness so will be a great asset for relevant brands.”

Brazen wins Mommy in Dubai

November 5, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Brazen PR and Content Marketing has launched its personal representation division with its first client, Corrine Fuchs, Founder of UAE-blog, Mommy in Dubai. Brazen will be handling all of Corrine’s media publicity and acting as her representative for all brand partnerships. The agency will be working to enhance Corrine’s campaigns with established brands in the region, as well as reaching out to other potential collaborators and activating a media relations drive to increase Corrine’s profile to media outlets.

“I attended one of Brazen’s events earlier this year and I was impressed with how professional, passionate and knowledgable the team were,” says Corrine. “They came up with some great ideas on how to take Mommy in Dubai forward and have a real understanding of what I’m trying to achieve personally and professionally. I’m really excited to work with them.”

Louise Jacobson, Managing Director, Brazen PR and Content Marketing, adds “Mommy in Dubai is a fantastic, successful blog with a loyal fanbase and Corrine has a great reputation in the region. We were absolutely thrilled to be approached by Corrine and the team are fully geared up for the new chapter of Mommy in Dubai.”

Brazen wins Prestige Wealth Solutions

September 16, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Brazen has won the account to handle PR and content marketing for wealth management firm Prestige Wealth Solutions (PWS). This is Brazen’s third account win this month, and the agency will be working on increasing brand awareness and equity of PWS through a blend of targeted PR, social media and events aimed at high net worth individuals. Brazen will also be enhancing PWS’ events roster to generate additional interest in the company.

“Prestige Wealth Solutions is a leader in providing unbiased, bespoke financial solutions and has an enviable reputation for innovation and trust,” says Louise Jacobson, Managing Director, Brazen. “These core values not only set them apart from the rest of the industry, but will give us the perfect platform to create a compelling content strategy and engage with consumers.”

Craig McConnon, Managing Director, Prestige Wealth Solutions, adds “We were impressed with Brazen’s strategic and creative ideas and their dynamic approach, which will ensure we achieve further awareness with our core customer base and really take our brand to the next level.”

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