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House of Comms welcomes new Head of Digital 

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Integrated communications agency, House of Comms has appointed David O’Sullivan to the role of Head of Digital. With over 15 years of experience in digital strategy and transformation for brands such as The Kraft Heinz Company, Mercedes Benz, Emirates Group, NBC Universal, LG Electronics and Marks & Spencer. In his new role, he will drive strategic and creative data-driven technology solutions to broader business problems.

“The team at House of Comms is dedicated and passionate about the work they do, and I am really glad to be part of the family,” says David. “It’s amazing to see a traditionally comms-focused agency move heavily into the data and tech arena as this is exactly where the market is moving. The need for businesses to gel and refine experiences across the board, almost always through technology with web, app, social, e-marketing, digital media, tech-based experiential and digital content, is crucial and absolutely central to most brand/product strategies.”

Jamie Wilks, Managing Partner, continues, “We’re buzzing to have David on board as we enter a new era for House of Comms.  We’ve been building web, app and creative tech solutions for years of course but now we can elevate our offering further as tech becomes an essential consideration for all comms strategies, product design, customer experiences and effective employee engagement.”

Bruce Clay ME appoints new Managing Director

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Dubai-based digital marketing agency, Bruce Clay Middle East (BCME), has promoted Neal Patel to the role of Managing Director for the Middle East and Africa. Having joined the agency in 2016 as Head of Digital, Neal has over ten years of experience in the digital sector and has worked across clients within digital spaces, focusing on acquisition, retention and conversion for multiple verticals and territories. In his new role, he will lead the growth of the team and maintain the services provided to the existing clients, including Johnson & Johnson, LG Electronics and Apparel Group.

“I am really excited about taking up the role of Managing Director for the Middle East and Africa at BCME,” says Neal. “We have huge plans for 2018, but will always ensure we remain true to our core value of keeping the client at the centre of everything we do.”

Omobono makes new appointment

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Dubai-based creative and technology agency, Omobono has appointed Helen Rankin to the role of Senior Digital Strategist. With 20 years of experience in digital transformation and marketing, Helen previously worked with LG Electronics Middle East and Africa (MEA) as Regional Digital Marketing Manager, and most recently with M&C Saatchi as Chief Growth Officer. In her new role, she will be responsible for leveraging digital innovation and behavioural design to create effective strategic solutions for Omobono’s portfolio of clients.

“In the Middle East, quality writing for thought leadership and just-in-time marketing to achieve digital transformation are in high demand, especially in Saudi Arabia and the UAE where the national agenda is driving government agencies and enterprises to act with speed and confidence,” says Helen. “My goal is to support our clients to meet their strategic objectives and I’m delighted to be working with such a diverse and challenging portfolio.”