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Insignia launches Traverger

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Insignia Worldwide Group has launched Traverger, a digital brand engagement agency dedicated to the travel, tourism and hospitality industry. The agency aims to propel travel and destination brands to the forefront of online conversations through equipping clients to engage with increasingly elusive guests and time-poor travellers.

“Travel and hospitality brands have complex and unique marketing needs that are different from traditional FMCG products,” days Gaurav Sinha, Founder and CEO, Insignia Worldwide Group. “Online visibility and engagement is at the heart of driving innovation in brand communication and marketing Our expertise in strategic planning and understanding of key feeder market dynamics is complimented by our insights on how potential guests or customers interact with online brand messages.”

Insignia welcomes Lauren Suddaby

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Lauren Suddaby has joined Insignia Worldwide as a PR and Brand Engagement Executive. With over seven years of experience in media in the UK as well as the UAE, Lauren has previously worked for companies including; Space NK, Novus Leisure and the Intercontinental Dubai Marina. In her new role, Lauren will work on providing Insignia clients with integrated communications and strategic storytelling in order to drive their brand relevance.